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WHAT AUTHORS WANT II WHAT AUTHORS WANT II An Analysis of Hybrid Authors

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Page 1: WHAT AUTHORS WANT IIidpf.org/sites/default/files/digital-book-conference/presentations/db2013...Self-published Traditionally published ... to be more like what the market wants Self-published

WHAT AUTHORS WANT II

WHAT AUTHORS WANT II

An Analysis of Hybrid Authors

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THE ORIGINAL STUDYBackground

THE ORIGINAL STUDY

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THE HYBRID AUTHORTHE HYBRID AUTHOR

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THE NEW STUDYHybrids in Depth

THE NEW STUDY

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THE COMPLETE REPORTTHE COMPLETE REPORT

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•   Do  authors  prefer  lower  advances  with  higher  royal6es  or  higher  royal6es  with  lower  advances?    

•   What  factors  influence  an  author's  decision  to  go  with  a  specific  self-­‐publishing  service  or  a  specific  publisher?    

•   What,  if  anything,  do  authors  believe  that  agents  have  to  offer  in  the  self-­‐publishing  process?      •   What  should  publishing  companies  do  to  aAract  and  retain  hybrid  authors?    

•   Deep  analysis  of  trends  

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Digital  Book  World  Shop  hAp://bit.ly/13XkaNn  $70.00  20%  off  for  IDPF  aAendees  Coupon  Code:  HYBRID20    Valid  through  June  15,  2013    

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Visuals:  •  Jeremy  Greenfield  •  Editorial  Director,  Digital  Book  World  •  [email protected]  •  TwiFer  @JDGsaid  

Presenta6on:  •  Phil  Sexton  •  Publisher  and  Community  Leader,  Writer’s  Digest  •  [email protected]  •  TwiFer  @psexton1