what are the vietnamese youth dream (male)?

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What are the Vietnamese youth dream (male)? - Make more money is the most common dream

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What are the Vietnamese youth dream (male)?

- Make more money is the most common dream

Survey information

• Vietnamese youth’s dream

• 500 Vietnamese male from 18-29

• Conducted on Feb 14th – Feb 20th, 2015

Executive Summary

• 89% have a dream in their life

• Having a Family are considered to be the most common

life goal

• House purchase is the most popular future achievement

• The most concerned item for students are to get job

• More than half think negatively about their future

How satisfied are you about yourself?

3%

23%

38%

22%

14%

6%

23%

37%

17%

17%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Unsatisfied

Rather unsatisfied

Average

Rather satisfied

Satisfied

23-29 18-22

“Average” are the most common choice

How much are you confident in yourself?

2%

17%

38%

22%

22%

3%

19%

29%

23%

26%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Not confident

Not confident very much

Average

Confident a bit

Confident

23-29 18-22

“Average” are the most common choice

How do you think your future will be?

10%

41%

41%

5%

4%

10%

46%

34%

8%

3%

0% 10% 20% 30% 40% 50%

Very positive

Positive

Average

Negative

Very negative

23-29 18-22

More than half think negatively about their future

Co-relationship between confidence and future

prospect

How much are you confident about yourself

↑ How do you think your future will be

How do you feel when you think about your future?

5%

32%

30%

19%

14%

0% 5% 10% 15% 20% 25% 30% 35%

Feel concerned

Feel a bit concerned

Average

Feel a bit excited

Feel excited

Those who are concerned about the future – 37%

What products do you have now?

53%

59%

53%

56%

26%

16%

13%

29%

6%

3%

74%

66%

64%

61%

36%

28%

26%

23%

8%

8%

0% 20% 40% 60% 80%

Motorbike

Feature phone

Notebook

Smartphone

Desktop

Tablet

Camera

Bicycle

Electric bike

Car

Non-student

Student

Ownership of motorbike, notebook and smartphone are more than 50%

What would you like to get in the future?

Car and smart phone are the most attractive items

54%

48%

37%

37%

30%

27%

21%

18%

16%

29%

30%

26%

34%

35%

32%

25%

27%

24%

Car

Smart phone

Motorbike

Tablet / PC

Branded clothes

TV

Game console

Pet

Membership of sportclub

Very attractive Attractive

52%

51%

37%

36%

31%

27%

23%

21%

17%

25%

22%

28%

30%

28%

20%

26%

23%

25%

Smart phone

Car

Motorbike

Tablet / PC

Branded clothes

Game console

TV

Pet

Membership of sportclub

Very attractive Attractive

Student Workers

What is important in your life now?

4.5 4.54.3 4.2 4.3

4 4.1

3.6 3.7

4.1

4.5 4.54.3

3.94.2

4 3.93.6 3.7

3.9

00.5

11.5

22.5

33.5

44.5

5

Student Workers

Family and Health are the most important things

* Score counted based on the 6 degree evaluation from panelists

What are the things that you are concerned?

Students are worried about getting the job most

4.5

4.3 4.3 4.3

4.1

3.9

4.3 4.3 4.34.2

4.1

3.8

3.4

3.6

3.8

4

4.2

4.4

4.6

If I would get agood job

if my family willlive happy

If I will remainhealthy

If i could find mygoal in life

If an economywill be better

If I would get apartner to get

married

Student Workers

* Score counted based on the 5 degree evaluation from panelists

What would you like to achieve in a future

4.1

3.53.7

3.9

4.4

3.5

3.9 3.93.7

43.9

33.3

3.94.2

3.53.7 3.7 3.7

4

00.5

11.5

22.5

33.5

44.5

5

Student Workers

House purchase is the most popular future achievement

* Score counted based on the 5 degree evaluation from panelists

What is your life goal?

4.54.3 4.2 4.2 4.2 4.1 4.1 4 3.9 3.8

3.63.3

4.54.3

4 4 4.1 4 4.13.9 3.9

3.6 3.5 3.4

00.5

11.5

22.5

33.5

44.5

5

Student Workers

Family are considered to be the most common life goal

* Score counted based on the 5 degree evaluation from panelists

Do you have a dream in life?

Yes, 89%

I do not know, 7%

No, 4%

89% have a dream in their life

Please share us your dream in life (top ranking)

No. Dream in life Quantity

1 Make more money and be richer 91

2 Become a successful men 68

3 Have a happy family 65

4 Have a good job 36

5 Have a happy life 17

6 Be more talent 15

7 Have a beautiful wife 14

8 Become a billionaire 10

9 Be more famous 9

10 Be more powerful 5

* Q&Me has summarized the free comment from participants

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