what are the task necessary for successful marketing management?
TRANSCRIPT
WHAT ARE TASKS NECESSARY FOR SUCCESSFUL MARKETING MANAGEMENT ?
MARKETING MANAGEMENT TASK
DELIVERY VALUE
COMMUNICATING VALUE
SUSTAINING VALUE
DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
CHOOSING VALUE
DESIGNING VALUE
IDENTIFY ITS POTNTIAL LONG RUN OPPORTUNITIES AND TO DEVELOP CONCRETE MARKETING PLAN
DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
SCANNING OF MARKETING ENVIRONMENTBY CLOSE MONITORING OF PROFITABLE OPPORTUNITIES.
CHOOSING VALUE
DIVIDE MARKET INTO SEGMENT. EVALUATE EACH ONE. PAY CLOSE ATTENTION TO COMETITORS.
DESIGNING VALUE
PRODUCT QUALITY,DESIGN,FEATURES PACKAGING IS HEART OF MARKETING PROGRAM
DELIVERING VALUE
SHOULD BE DELIVER TO TARGENT CONSUMER.
IT MUST UNDERSTAND THE VARIOUS TYPS OF RETAILER, WHOLESELLER FIRMS HOW TO MAKE DECISIONS.
COMMUNICATING VALUE
FIRM SHOULD COMMUNICATE FOR ITS PRODUCT AND SERVICES.
USE ADVERTISING, SALES, EVENTS TO COMMUNICATE.
DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
CHOOSING VALUE
DESIGNING VALUE
COMMUNICATING VALUE
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
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PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
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