what are the most popular social media platforms?
TRANSCRIPT
What are the most popular social media platforms?
and who uses them?
SexRaceAge
Educational LevelIncome
Employment StatusUrban/Rural
Which demographic breakdown reveals the biggest disparity in
social media adoption?
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Source: Pew Research Center Social Media Update 2104
Age
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)Age comparison
18-29 yo
65+ yo
Source: Pew Research Center Social Media Update 2104
OtherwisePlatform use varies by demographics.
In other words, when age is held constant, social media use as a whole is relatively uniform across
demographics. WHAT platforms people use is not.
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)Household income comparison
Less than 30k/yr
More than 75k/yr
30k-
30k-
75k+
75k+
75k+
Source: Pew Research Center Social Media Update 2104
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)Race comparison
White Hispanic
BlackBl
ack
Blac
k
Blac
k
Whi
te
Whi
teSource: Pew Research Center Social Media Update 2104
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)Sex comparison
Men Women
Wom
en
Wom
en
Men Wom
en
Men
Source: Pew Research Center Social Media Update 2104
So… when you wonder which platform you should be on, ask yourself:
What are their demographics?Who’s my audience?
What are the most popular social media platforms?
and who uses them?