what are the major ways of entering a foreign market

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Ways of entering a foreign market

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Page 1: What are the major ways of entering a foreign market

Ways of entering a foreign market

Page 2: What are the major ways of entering a foreign market

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A Joint Venture is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.

Page 7: What are the major ways of entering a foreign market

Licensing is a simple way to engage in international marketing. The licensor issues a license to a foreign company to use a manufacturing process, trademark, patent. The licensor gains entry at little risk and the licensee gains production expertise or a well known product or brand name.

Page 8: What are the major ways of entering a foreign market

Direct Investment is the purchase or acquisition of a controlling interest in a foreign business by means other than the outright purchase of shares

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