what are the major trends with marketing intermediaries
TRANSCRIPT
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Yash PatelIIT Madras
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TRENDS IN RETAILING
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New Retail Forms and Combination
To Better satisfy customers needs for convenience, a variety of new forms have emerged
Shopping Malls, Bus and railway stations have peddlers’ carts in their aisles
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Gas stops include Food stores
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Bookstore features coffee shops
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Growth of Inter Type Competition
Different types of store- Discountstores, showrooms, department stores-all compete for the same consumers bycarrying the same type of merchandise
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Discount Store Selling Clothes
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Showroom Selling Clothes
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Department Store Selling Clothes
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Competition Between Store Based & Non-Store Based Retailing
Store-based retailers want their stores to bedestinations where consumers experience richexperience
Online stores send special offers to customersthrough mails
Store retailers have increased their webpresence & improved the web basedinteraction
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Store vs Non-Store Shopping
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Growth Of Giant Retailers
Through their superior information system,logistical systems and buying power, giantretailers are able to deliver good service andimmense volumes of product at appealing price
They crowd the small manufacturers whocannot deliver enough quantity
They also dictate how to price, promote andship
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Growing investment in Technology
Almost all retailersnow use technology toproduce betterforecasts, controlinventory costs, andorder electronicallyfrom suppliers
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Global Profile Of Major Retailers
Retailers with unique formats and strongbrand positioning are increasingly appearingin other countries
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Global Of Shopper Marketing
70 % - 80 % of purchase decisions
are made inside the retail store. So firms areincreasingly recognizing the importance ofinfluencing consumers inside the store
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TRENDS IN WHOLESALING
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- Wholesalers have faced mounting pressure in recent years from new source of competition, demanding customers, new technologies, and more direct buying programs by large industrial and retail buyers
- They don’t aggressively promote manufacturer’s product and just act as order takers- Don’t have enough inventory- Orders are not fulfilled fast enough - Don’t supply manufacturer with up to date market- Don’t attract high caliber managers
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TRENDS IN LOGISTICS
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- Factors facilitating the effective functioning of logistic industry integration, confederation, technology, legislation and globalization
- The 3PLs or the third party logistics are required to carefully ascertain the market trend in logistic industry and accordingly sketch the plan of action of logistic companies
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