what are the keys to effective internal marketing?
TRANSCRIPT
Marketing Vice-president
Marketing Administration Manager
Advertising And Sales Promotion Manager
Sales Manager
Marketing Research Manager
New Products Manager
FUNCTIONAL ORGANISATIONFUNCTIONAL SPECIALISTS REPORT TO A MARKETING VICE-PRESIDENT WHO COORDINATES THEIR ACTIVITIES #1
NATIONAL SALES
MANAGER
GEOGRAPHIC ORGANISATIONA COMPANY SELLING IN NATIONAL MARKET OFTEN ORGANISES ITS SALES FORCE ALONG GEOGRAPHIC LINES
NATIONAL SALES
MANAGER
#2
PRODUCT/BRAND ORGANISATIONCOMPANIES PRODUCING A VARIETY OF PRODUCTS/BRANDS OFTEN ESTABLISHES A PRODUCT MANAGEMENT ORGANISATION #3
MARKET- RELATED ORGANISATIONTHIS IS USED WHEN CUSTOMERS FALL INTO DIFFERENT USER GROUPS WITH DISTINCT BUYING PREFERENCES AND PRACTICES
#4
MATRIX MANAGEMENT ORGANISATIONTHIS IS USED FOR CUSTOMERS THAT HAS VARIOUS DIFFERENT PRODUCTS FOR DIFFERENT MARKETS
Market 1 Market 2 Market 3 Market 4
Product Manager A
Product Manager B
Product Manager C
Product Manager D
#5
RELATIONSHIP WITH OTHER DEPARTMENTS
COORDINATE MARKETING WITH FINANCE, OPERATIONS AND OTHER DEPARTMENTS TO SERVE THE CUSTOMER