WHAT ARE THE KEY ISSUES WITHE-COMMERCE ANDM-COMMERCE ?

E-COMMERCE US ES A W EB S I T E T O T RA N S AC T OR FAC I L I TATE THE S A LE OF P R OD UC T S A N D S ERV I C ES ON L I N E .

ON L I N E R ETA I L S A LES HAV E EXP LOD ED I N R EC EN T Y EA R S BEC A US E OF C ON V EN I EN C E , I N F OR M AT I ON A N D VA S TLY P ER S ON A L I S ED

EXP ER I EN C ES F OR D I F FER EN T C ON S UM ER S .

Only 5% visit to department stores leads to sales.

Whereas only 2-3% visit to online retailers leads to sales.

M-COMMERCE : THE EX I S T EN C E OF M OB I LE C HA N N ELS A N D M ED I A K EEP S C ON S U M ER S C ON N EC TED W I T H BRA N D

THR OUG HOUT THE DAY.

M-Commerce has a strong foothold and is becoming more prevalent in countries like U.S.

With m-commerce getting popular day-by-day, banks have also launched their mobile apps which can be used for multiple purposes.

but both e-commerce and m-commerce have some key issues….

GPS technology raises privacy issues as the location of an individual can be pointed at any

time and can be misused.

1

There is no interaction or consultation while shopping using these modes.

2

3

The relation between the producers and the intermediaries get soured as the profit of the intermediaries are divided due to customers

opting for these modes.

Created by NILESH RANA of IIT BHU under the guidance of Prof. SAMEER MATHUR, IIM LUCKNOWwww.iiminternship.com

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