What are the key issues with e-commerce and m-commerce ???

E-commerce uses a web site to transact or facilitate the sale of products and services online .

Online retail sales have exploded in recent years

But w

hat a

re th

e

key f

acto

rs

CONVINIENT EXPERIENCES

INFORMATIVE EXPERIENCES

PERSONALIZED EXPERIENCES

These are the 3 types of experiences Online

retailers provide to the customers and the

businesses

3 types of transactions that Online market compete for :

1

3

2

Customer interaction with the website

Delivery

Ability to address the problem

PURE –CLICK COMPANIES

SEARCH ENGINES

INTERNET SERVICE PROVIDERS(ISPs)

COMMERCIAL SITES

TRANSACTIONAL SITES

CONTENT SITES

Includes :

E-COMMERCE SUCCESS FACTORS :

Making Websites Fast , Simple & Easy to use

Being responsive

1

2

Many now offer live online chat to give potential customers immediate advice about the products to buy.

Live chats

Avatars

Privacy

Blogs

Security

How do B2B Sites make market more efficient ?

They give buyers easy access to great deal of information from :

Supplier Web Site

Infomediaries

Market Makers

Customer Communities

World’s largest B2B Auction Site

Brick-and-Click Companies are those which sell through both On-line & Off-line Stores and manage both of these kinds of firms.

How to sell both through Intermediaries & Online ?

3 Strategies to gain acceptance from Intermediaries

1

2

3

Offer different brands of products on the internet

Offer Offline partners higher commissions

Take order on website but have retailers deliver & collect payment

THE EVOLUTION OF M-COMMERCE

The Widespread penetration of cell-phones and smart phones allows people to connect to the internet and place online orders on the move .

Retailers who have m-commerce sites for the customers include :

Now in India

These slides were Created by Jalaj Garg, IIT Guwahati, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow.( see www.IIMInternship.com)