POSITIONING AND

BRANDING A

HOW IT IS DIFFERENT??

THEY HAVE LIMITED ...

SO IT’S A…

WHAT DO

THEY NEED?

CREATIVITY

SOME SPECIFIC BRANDING GUIDELINES FOR THEM

ARE….

1.CREATIVITY CONDUCT LOW-COST MARKETING RESERACH

2.FOCUS ON BUILDING ONE OR TWO STRONG BRANDS BASED IN ONE OR TWO KEY ASSOCIATIONS

3.EMPLOY A WELL-INTEGRATED SET OF BRAND ELEMENTS

4.CREATE BUZZ AND A LOYAL BRAND COMMUNITY

5.LEVERAGE AS MANY SECONDARY ASSOCIATIONS

AS POSSIBLE

Created by Bhaskar Bora, NIT Silchar, during an internship by Prof. Sameer

Mathur, IIM Lucknow.www.IIMInternship.com

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