what are the differences between marketing in a developing and a developed market
TRANSCRIPT
Possibilities in Developing markets
Grameenphone marketed cell phones to 35,000 villages in Bangladesh
Colgate-Palmolive rolled into Indian Villages and became a huge success
Corporation GEO builds low-income housing in Mexico
Many companies prefer to sell to neighboring countries because they understand them better and can control their entry costs more effectively
PROXIMITY
Psychic Proximity determines choices. Given more familiar language, laws, and culture, many U.S. firms prefer to sell in Canada, England, and Australia.
Recap :• Possibilities in Developing market• Revenue from developing market• Developing Countries• BRIC Countries• Evaluating Personal Markets
CREDITS :
www.mappingwords.comwww.allianceboard.comwww.operationworld.orgwww.dreamstime.comwww.plrinternetmarketing.comOpenmarkets.inwww.firststopshop.co.ukLizprovasi.wordpress.comwww.slideshare.netwww.geogroup.com