What are 3 types of propaganda techniques used in campaign ads?

Warmup

Interest Groups and Mass Media

Unit 5 Part III

The ideas and attitudes that people hold about an issue or person

What is public opinion?

Personal Background – age, gender, income, race, religion, and where you live

Mass Media – TV, internet, books, newspapers, radio, movies

Public Officials – political leaders and government officials

Interest Groups – work to persuade people to their point of view

What influences Public Opinion?

Election resultsPublic Opinion Poll – survey of individuals

beliefs about particular issue or person

How is public opinion measured?

Methods of mass communication

What do we mean by the term Mass Media

Print media – books, magazines, newspapers

Electronic media – TV, radio, internet

What are forms of mass media?

What will attract the most viewers in order to make a profit

What determines what news items are shown by the mass media?

The issues and problems that receive the most money, time and effort from the government

What is the public agenda?

Have effect on what the public thinks is important

How does mass media affect the public agenda?

Candidates for officeGive candidates exposure to run for officeGive candidates idea of what the public is

concerned aboutTest public reaction: Politicians sometimes

leak (secretly pass on info) to gage how the public will react

Watchdog Role – expose government waste and corruption

What other roles does mass media serve?

Amendment I – protects the press from prior restraint – censorship of material before it is published

What protects the media from censorship?

Libel – cannot print false info that will harm someone

Slander – cannot speak untruths that harm someone

FCC – regulate broadcasting and can punish stations that break rules

What limits are there on the freedom of the press?

Warmup

A group of people who share a point of view about an issue and unite to promote their beliefs

What are interest groups?

People believe that by joining together they can increase their influence

Why do people join interest groups?

The First Amendments freedom of assembly

What protects the right of people to join interest groups?

Economic Interest Groups:Focus on economic issuesUS Chamber of Commerce – promotes free

enterpriseAFL-CIO – alliance of labor unions that

fight for workers rightsAMA – American Medical Association:

represents doctors

Private Interest Groups

Promote a ethnic group, age, gender, religion or other special issue

NAACP – National Association for the Advancement of Colored People

NOW – National Organization of Women

AARP – American Association of Retired People

NRA – National Rifle Association

Special Interest Groups

Support causes that affect the lives of Americans in general

League of Women Voters - Educates voters about candidates and issues

MADD – Mothers Against Drunk Driving

Public Interest Groups

By forming PAC’s – political action committees to raise money for candidates

Going to court – taking cases to court to bring attention to them

By hiring lobbyists – specialists who try to influence lawmakers

In what ways do interest groups try and influence the government?

The first amendments freedom to petition

What protects the rights of interest groups to try and influence government decisions?