what 4,000 io t developers say about iot - andreas constantinou -visionmobile
TRANSCRIPT
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4,000+ developers talk about the state of IoT �..and who are the early winners in the IoT platform landscape�
© 2015 VisionMobile.com
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@andreascon �
Andreas Constantinou �CEO & Founder, VisionMobile�
Adjunct Professor, Lund Uni, Sweden�
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VisionMobile | the analysts of the developer economy�We#help#companies#understand#developers#and#create#winning#ecosystems#
clients�trusted by the top names in tech�
Developer Economics� Internet of Things�The definitive census of the
developer experience across 18,000+ developers
annually
Deep insights into long term IoT trends
Smart Home
Wearables Health & Wellness
Connected Car
Smart Home
Wearables Health & Wellness
Connected Car
Developer Reach
Reach into developers across all segments, from
Hobbyists to Enterprise IT
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IoT Megatrends Breaking free of Internet and Things
Data is the new currency Consumers outweigh the CIO
Everyone will be a developer http://vmob.me/IoT15Megatrends
IoT developer and Platform landscape 2015 4,000+ IoT developers surveyed 120 countries 50+ IoT platforms examined and segmented 16 IoT platforms fully profiled 7 vertical IoT markets mapped http://vmob.me/IoT15
Based on state-of-the-art research on Internet of Things�
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© 2015 VisionMobile
Agenda�
What is IoT really about? State of the ecosystem
Consumer or Enterprise? Winning platforms
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© 2015 VisionMobile
1. IoT is breaking free from Internet and Things�
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© 2015 VisionMobile
What is the Internet of Things (not)? �
This is a thermostat
… with an app
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© 2015 VisionMobile
Ceci n’est pas un thermostat
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© 2015 VisionMobile 9
Nest is a hub turning data into action�
Knowledge Action
Temperature
Presence
COx alerts
Electricity usage peaks
Human input
Weather info
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© 2015 VisionMobile 10
Creating data apps for home, car, security, energy, health�
https://developer.nest.com/
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© 2015 VisionMobile
IoT creates more value through data apps, than hardware�
(wearables)
Sensors to track your activity
Visualize my wellness and
nudge me to get fitter
data
data
data
Learning, environment-aware
thermostat
Turn the heating off when all family
members have left home (Smart Home)
(Connected Car)
Bluetooth dongle reading
vehicle data
Call emergency services and loved
ones when I’m in an accident
data (Smart City)
Sensors in the road surface
Find an empty parking spot
quickly, without frustration
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© 2014 VisionMobile
More IoT developers are working on data than apps or hardware�Hardware developers are just one subset
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App makers
e.g. smartwatch apps, Smart Home scenarios
Device makers
e.g. fitness bands
Data-centric
e.g. smart home hub, health apps, Smart City,
system integrators, community projects
All#IoT#developers#doing#this#type#of#project# Dedicated#to#this#type#of#project#
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© 2015 VisionMobile
2. The state of the IoT developer ecosystem�
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© 2015 VisionMobile 14
53% of mobile developers are already
involved in the Internet of Things
… and many more to come
Internet of Things is Here
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© 2014 VisionMobile
IoT developers “ease in” from other domains�
15
74%
of IoT developers have
less than 2 years experience
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© 2014 VisionMobile
Developer segment mix is that of an early-stage ecosystem�
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early ecosystem pre-critical mass
Windows Phone
successful ecosystem sustainable
Android
fully mature ecosystem well-understood business
(Mobile) web
Hobbyists#
Explorers#Hunters#
Guns#for#Hire#
Product#Extenders#
Data#Brokers#
Gold#Seekers#
OpCmizers#
IoT
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© 2015 VisionMobile
3. Technology incubated in consumer markets will invade the enterprise�
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© 2015 VisionMobile
2007: Enterprises are the obvious opportunity for smartphones�Enterprises have the money today, haven’t they?
Units shipped (millions)
Focus on existing business users Focus on well-understood needs
Attractive growth
iPhone Source: VisionMobile
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Not better for business users Not faster to market Not cheaper
Steve ballmer CEO Microsoft in 2007 https://www.youtube.com/watch?v=eywi0h_Y5_U
“Let’s see how the competition goes…”
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© 2015 VisionMobile
2015: Consumer technology becomes enterprise technology�Units shipped
(millions)
iPhone Android iPad Source: VisionMobile
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© 2015 VisionMobile
SmartCities: consumer technology invading city councils
20
“Smart” City technology
expensive road sensor network with limited geographical reach
Waze Connected Citizen program
data exchange program 20+ cities and regions already participating
Barcelona, Boston, Budapest, Catalonia, Florida , Iowa , Jakarta, Kentucky , Latvia , Los Angeles, Massachusetts , New York City, Oregon, Petropolis, Puebla, Rio De Janeiro, San José, Sydney,
Tel Aviv, Utah, Vitoria, Washington
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© 2015 VisionMobile
Drones: incubated for hobbyists, now invading enterprises
21
"The Phantom was simple enough for beginners, but powerful enough to
interest serious hobbyists, professional photographers, and filmmakers.“
Expensive and complex solutions
available to few
Cheap and simple solutions available to many
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© 2015 VisionMobile
IoT is in 2008 in smartphone years�Units shipped
(millions)
Source: VisionMobile
22
IoT is here in terms of market evolution
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© 2015 VisionMobile
0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%#
Smart#Home#
Wearables#
Retail#
Industrial#IOT#
Connected#Car#
Smart#City#
Medical#
Currently#targeCng# Planning#to#target#
IoT developer ecosystems are emerging consumer-first
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Consumer
B2B
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© 2014 VisionMobile
4. The future winners in the IoT platform race�
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© 2015 VisionMobile
IoT platforms across verticals
25
Ecosystem Expanders Product Platformisers PaaS & Open Source
Capture value in a complementary business (indirect) Capture value from the platform (direct)
Smart Home
Wearables
Health & Wellness
Connected Car
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© 2015 VisionMobile
What do the leaders have in common?�Top 3 platforms per vertical by IoT developer mindshare
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General purpose
Smart Home
Wearables Health & Wellness
Connected Car
WatchKit
HealthKit
Google Fit
HomeKit
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© 2015 VisionMobile
Mobile and e-commerce developer ecosystems take the lead�Top 3 platforms per vertical by IoT developer mindshare
27
General purpose
Smart Home
Wearables Health & Wellness
Connected Car
WatchKit
HealthKit
Google Fit
HomeKit
Ecosystem Expanders Trade Boosters
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© 2015 VisionMobile
0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%#
Smart#Home#
Wearables#
Retail#
Industrial#IOT#
Connected#Car#
Smart#City#
Medical#
Currently#targeCng# Planning#to#target#
Winning platforms help developers to reach users�Developer interest for platforms and sector shoots up immediately
28
% of IoT developers % of Connected Car developers
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© 2015 VisionMobile
IoT developers are flocking to open platforms in all verticals �The beginning of network effects and winner-take-all outcomes
29
HomeKit
WatchKit
HealthKit
Google Fit
Smart Home
Wearables
Health & Wellness
Connected Car
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© 2015 VisionMobile 30
Platforms are the new standard
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© 2015 VisionMobile Copyright VisionMobile 2013
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Andreas Constantinou CEO & Founder [email protected]
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