WGU TEXAS MARKETING LOGO USAGE REQUIREMENTS

WGU TEXAS MARKETING LOGO

The official WGU State Marketing Logo (AKA Owl Logo) is to be used on all state marketing materials. This includes: electronic and print publications, marketing correspondence, advertising, displays, and promotional items. To ensure consistency in publications and to protect the integrity of the logo, please adhere to the following rules:

• The WGU State Marketing Logo must be used in its entirety, with no alterations or visual distortions.

• The Owl Icon must always be paired with WGU, never used alone.

• The horizontal version of the WGU State Marketing Logo (shown above) may be used with or without the tagline “A NEW KIND OF U.”

• The stacked version of the WGU State Marketing Logo (shown above) never appears with the tagline “A NEW KIND OF U.”

• The color of the WGU State Marketing Logo must never be changed. It may be used in either the WGU Blues (PMS 540 and 7697) or it can be reversed (used in white) on a dark blue or other background color that provides adequate contrast.

• Never put the WGU State Marketing Logo inside any box, circle, or other shape.

• The WGU State Marketing Logo may be reduced or enlarged as necessary, provided it is not distorted, maintains its original shape, remains legible, and meets high-quality standards. (Minimum size requirements are listed below.) The logo must be kept proportional in width and height. If the width is reduced by 50%, the height must also be reduced by 50%. (Tip: To ensure the logo is resized proportionally, hold down the Shift key while dragging to enlarge/reduce the logo.)

• The WGU State Marketing Logo must include the trademark symbols that are provided as part of the logo.

ACCEPTABLE COLOR USE

When designing for print, the WGU State Marketing Logo must always be reproduced using the following Pantone or CMYK colors:

(Print applications generally require the use of .eps, .tif or .psd files.)

When designing and developing a web-based document, such as a web page or email document, the WGU Marketing Logo must always be produced using the following RGB and Hexadecimal colors:

(Web-based applications generally require the use of .jpeg, .png, or .svg files.)

2

Pantone 540C - 100M - 57 Y - 12 K - 66

WGU DARK BLUE

PRIN

T

Pantone 7697C - 72M - 37 Y - 27 K - 2

WGU LIGHT BLUE

PRIN

T

Pantone 540R - 0G - 47B - 81

HEX: #002f51

WGU DARK BLUE

WEB

Pantone 7697R - 72G - 134B - 161

HEX: #4886a1

WGU LIGHT BLUE

WEB

CLEAR ZONE

An area of clear space, or Clear Zone, must always be left around the logo to ensure maximum readability. The Clear Zone around the WGU State Marketing Logo must always be equal to the height of the W in WGU.

MINIMUM SIZE

To ensure legibility and recognition on printed or web materials, please adhere to the following rules:

• The horizontal version of the WGU State Marketing Logo without the tagline may not appear smaller than .165 inches high in print, or 12 pixels high in web use.

• The horizontal version of the WGU State Marketing Logo with the tagline may not appear smaller than .25 inches high in print, or 19 pixels high in web use.

• The stacked version of the WGU State Marketing Logo may not appear smaller than .335 inches high in print, or 25 pixels high in web use.

ACCEPTABLE USES

When possible use the WGU blues version of the WGU State Marketing Logo (shown above).

It is acceptable to use the reverse (white) version of the WGU State Marketing Logo (shown above) on dark blue or on another background color that provides adequate contrast.

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UNACCEPTABLE USES

To ensure consistency, do not alter or change the proportions of the WGU State Marketing Logo in any way.

• Do not change the color or alignment of the type.

• Do not change the type font.

• Do not cover, fill, or add texture or drop shadows to the WGU State Marketing Logo.

• Do not turn the WGU State Marketing Logo on its side.

In addition, the WGU State Marketing Logo:

• Must not be screened or appear semitransparent.

• Must not be used as a decorative border or as a background element.

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WGU TEXAS

THE WGU STATE MARKETING LOGO IN ONE COLOR

Whenever possible the WGU State Marketing Logo should be printed in two colors as detailed in the sections above, but there are times when printing processes or budgets will not allow for the use of the two-color Logo. In cases where it is not possible to print or reproduce the Logo in two colors, it is permissible to reproduce the Logo in WGU Dark Blue (PMS 540). When using the WGU State Marketing Logo in one color, it must still follow all rules detailed above.