wgsn for connections new york 09

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Le Book's latest Connections event in New York saw another strong showing for creatives specialising in both editorial and ad campaign work. Le Book's New York event showed that even in a recession creativity is a valuable commodity. But while the creatives there were brimming with ideas, their work still showed the impact of the turbulent times. There was less out-and-out glamour, more of an understated approach with photography and illustrations that had a thoughtful, often almost casual feel. This change was also apparent in images of objects rather than people. Photos of luxury items that were less about a high-profile celebration of the idea of luxury and more about the structure and craftsmanship behind the pieces pictured. Creatives A-G Creatives L-R Creatives S-Z Marcus Palmqvist Sheryl Nields Creatives to watch at Connections by Le Book WGSN NEWS SERVICE 21.08.09 Page 1 of 2 Creatives to watch at Connections by Le Book New York 21/08/2009 25/08/2009 http://www.wgsn.com/members/magazine/features/mm2009aug21_088835

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WGSN FOR CONNECTIONS NEW YORK 09

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Le Book's latest Connections event in New York saw another strong showing for creatives specialising in both editorial and ad campaign work.

Le Book's New York event showed that even in a recession creativity is a valuable commodity. But while the creatives there were brimming with ideas, their work still showed the impact of the turbulent times.

There was less out-and-out glamour, more of an understated approach with photography and illustrations that had a thoughtful, often almost casual feel. This change was also apparent in images of objects rather than people. Photos of luxury items that were less about a high-profile celebration of the idea of luxury and more about the structure and craftsmanship behind the pieces pictured.

Creatives A-G Creatives L-R Creatives S-Z

Marcus Palmqvist Sheryl Nields

Creatives to watch at Connections by Le Book

WGSN NEWS SERVICE 21.08.09

Page 1 of 2Creatives to watch at Connections by Le Book New York 21/08/2009

25/08/2009http://www.wgsn.com/members/magazine/features/mm2009aug21_088835

Contact

Le Book Connections

Paris Tel: +33 (0)1 4770 0330

London Tel: +44 (0)20 7739 1155

New York Tel: +1 (212) 334 5252

www.lebook.com/connections [email protected]

Danielle Levitt Nuno Da Costa John Midgley

© WGSN 2009

Page 2 of 2Creatives to watch at Connections by Le Book New York 21/08/2009

25/08/2009http://www.wgsn.com/members/magazine/features/mm2009aug21_088835