wfc - smart ideas seminar manchester presentation
DESCRIPTION
www.websitesforcosmetics.com were honoured to present at this years (2014) Smart Ideas Seminar in Manchester. Here is the slide show our CEO John Castro used within his whole presentation. We hope this is of value to you! [email protected] | 020 3086 7461TRANSCRIPT
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Web MarketingJohn Castro, Co-founder & CEO of
Websites For Cosmetics
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Some Questions
www.websitesforcosmetics.com
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Source: Small Business Administration / Google Inc. Survey / Entrepreneur Inc
Some Data
www.websitesforcosmetics.com
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1 in 3 people
start their
purchasing
process online
www.websitesforcosmetics.com
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82% of people
follow up
either by
phone or visit
www.websitesforcosmetics.com
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39% greater
revenue per
year if you
have a
website
www.websitesforcosmetics.com
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50% of all
internet usage
is on mobile
devices
www.websitesforcosmetics.com
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So what
should you be
doing about
this in 2014?
www.websitesforcosmetics.com
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E – I – E Formula
www.websitesforcosmetics.com
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Engagement Interaction
= Enquires
www.websitesforcosmetics.com
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Influential Brands
www.websitesforcosmetics.com
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Influential Brands
www.websitesforcosmetics.com
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Influential Brands
www.websitesforcosmetics.com
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Influential Brands
www.websitesforcosmetics.com
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The Fundamentals
www.websitesforcosmetics.com
01 | Have Case Studies
02 | Use Video To Engage
03 | Recent News & Blogs
04 | Have Search Bar
05 | Engaging Enquiry Form
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www.websitesforcosmetics.com
Have Case
Studies
Happy Customers
=
More Customers
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www.websitesforcosmetics.com
Use Video
To Engage
Increases
Conversion
By 30%
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www.websitesforcosmetics.com
Recent News
& Blogs
Be Up To Date
&
Personal
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www.websitesforcosmetics.com
Have A
Search Bar
Search
Used
By 30%
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www.websitesforcosmetics.com
Engaging
Enquiry Form
Offer Something
Of
Value
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Q&A Session
www.websitesforcosmetics.com
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“I couldn’t be happier. Having a terrible experience with previous agencies, it was so great to finally find a team that delivered on exactly what I needed, wanted and envisioned”
- Dr. Brian Franks
Our Clients
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SEO Puzzle
www.websitesforcosmetics.com
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Some Questions
www.websitesforcosmetics.com
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Usual Reaction
www.websitesforcosmetics.com
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Usual Reaction
www.websitesforcosmetics.com
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www.websitesforcosmetics.com
IS
SEO
DEAD
??????
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www.websitesforcosmetics.com
Google Made
5 Updates
in 2013
ALONE
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www.websitesforcosmetics.com
01 | Shares
02 | Likes
03 | Reviews
04 | Comments
Social Driven
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www.websitesforcosmetics.com
01 | Blogs
02 | Articles
03 | Relevant
04 | User Targeted
Content Driven
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www.websitesforcosmetics.com
01 | Quality
02 | Reputation
03 | Relevant
04 | Social
Content Driven
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www.websitesforcosmetics.com
So what does
this all mean
for
YOU ??
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www.websitesforcosmetics.com
SEO is a
marathon
NOT A
SPRINT
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www.websitesforcosmetics.com
It has
become
harder
BUT
BETTER
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www.websitesforcosmetics.com
Going the
distance
=
SUCCESS
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Q&A Session
www.websitesforcosmetics.com
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www.websitesforcosmetics.com
LIVE!
WEB
Reviews
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“WFC were amazing to work with. They understood exactly what I wanted. They listened, advised and delivered. I am so happy that WFC will be managing my site monthly”
- Dr. Preema Vig
Our Clients
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“It’s just what I envisioned. It gains the trust of my visitors and showcases my experience. The team is super-efficient and made the whole process simple, hassle-free and timely”
- Dr. Toni Phillips
Our Clients