WE’VE CHANGEDWE’VE CHANGED THE WAY THE THE WAY THE

WORLD LOOKS WORLD LOOKS AT FLAXAT FLAX

“Nothing is more powerful than an idea whose time has come”

Victor Hugo

French Writer 1802-1885

granoVita Canada Limited (formerly Activated Botanicals Inc.) is a world leader in the innovation, manufacture and marketing of biologically activated flax products.

“Raising the bar for all flax products”

Our proprietary, patent-pending* NutraSprout™ powders are a result of 20 years of research into the effects and nutritional benefits of bio-activating seeds through germination.

We are a science-based company. The claims we make about our products are based on our own findings and confirmed by assays from outside third-party laboratories and institutions.

They are also backed by solid scientific research specifically surrounding the nutritional benefits of the ingredients in our product formulations.

While the benefits of raw flaxseed, milled flax and flax oil have been well documented and accepted within the scientific and health community, the benefits of germinated flax has raised the bar for all flax products.

FLAXSEED : NATURE’S SUPERFOOD

• Flaxseed had been used for centuries for good health

• Modern research has confirmed flax is an outstanding nutritional food source

• Flax is rich in phytonutrients ,Omega 3 Fatty Acids, Fiber and Lignans

• Benefits are widely accepted by consumers, health professionals and researchers

WIDELY ACCEPTED FACTS…

© 2006 – granoVita Canada Limited

FLAXSEED

WHAT IS POORLY UNDERSTOOD

• Seeds are designed by nature to pass through the body undigested and still grow into a plant

• In order to ensure this, Nature has put in the seed enzyme inhibitors and phytic acid

• Milling seed marginally improves digestibility (smaller particles) allowing for some nutritional benefits.

• Milling DOES NOT change the chemical composition

CONSIDER THE NUTRITIONAL IMPACT IF YOU COULD FULLY DIGEST THE NUTRIENTS IN

FLAXSEED© 2006 – granoVita Canada Limited

“You are what you eat”

Actually….

YOU ARE WHAT YOU CAN DIGEST

• The term in our industry to describe this is BIOAVAILABILITY , which is defined as the body’s ability to dissolve and absorb nutrients

• Very few products talk about bioavailability because of the inability to demonstrate it

• We talk about it because germination is the key to bioavailability

© 2006 – granoVita Canada Limited

Germinating flaxseed…

• unlocks the nutrition in the seed, making it bioavailable

• nutrients used for growth are released into the seed

• enzyme inhibitors protecting the seed from being digested are substantially reduced

• phytic acid is reduced

• insoluble fiber is decreased

• vitamins, minerals, enzymes and antioxidants are increased

• increases stability (4 years, room temperature, shelf-stable)

GERMINATION IS THE KEY

© 2006 – granoVita Canada Limited

For example, when flaxseed is germinated…

VITAMIN E 966% increase over milled flaxseed

VITAMIN C 925% increase over milled flaxseed

VITAMIN B6 483% increase over milled flaxseed

FOLIC ACID 272% increase over milled flaxseed

LIPASE 322% increase over milled flaxseed

LIGANS 14% increase over milled flaxseed

INSOLUBLE FIBER 49% decrease over milled flaxseed

PHYTIC ACID 49% decrease over milled flaxseed

© 2006 – granoVita Canada Limited

Consumers report one of their main reasons for the consumption of flaxseed is its high level of Omega 3 Essential Fatty Acids

HOWEVER, CONSIDER…

• Omega 3 Fatty Acids must be converted by the body to EPA and DHA

• In order for this to take place, co-factors are required – magnesium, iron and zinc

• flaxseed has high levels of all these minerals, however it also has high levels of phytic acid

• Phytic acid BLOCKS the uptake of these minerals, and therefore YOU CANNOT CONVERT

EPA OR DHA AT MEANINGFUL LEVELS

This is one of the reasons fish oil has been promoted as superior to flaxseed

Germinating flaxseed significantly REDUCES PHYTIC ACID, allowing for a markedly better conversion of Omega 3 to EPA and DHA

OMEGA 3 ESSENTIAL FATTY ACIDS

© 2006 – granoVita Canada Limited

PHYTIC ACID

• Phytic acid, which is found in the bran or hulls of seeds has a significant impact on bioavailability.

• Phytic acids also blocks the uptake of essential minerals – calcium, magnesium, copper, iron and especially zinc – in the intestinal tract

• Many individuals are deficient in these minerals and are attempting to balance this through supplementation, most of which offers little or no bioavailability.

• The reduction of phytic acids allows for better mineral absorption.

© 2006 – granoVita Canada Limited

© 2006 – granoVita Canada Limited

Fibre

INSOLUBLE FIBRE –

A plant material that CANNOT be dissolved in water and that the body CANNOT breakdown into useful nutrients. The level of insoluble fibre in ungerminated flax is very high and difficult for the body to process

SOLUBLE FIBRE –

A plant material easily dissolved in water that allows the body to absorb more nutrients. Flaxseed, when imbibed, secrete a halo of mucilage composed of polysaccharides. Twelve percent of flaxseed is insoluble fibre (mucilage), which makes it a gentle, non-irritating, natural laxative.

With germinated flax, insoluble fibre is reduced 50%, allowing for increased “problem-free" consumption

QUALITY SEED + PATENTED PROCESSING = STABILITY

Milled flaxseed has a short shelf-life and requires special handling, due in part to the utilization of low quality seed and improper handling.

© 2006 – granoVita Canada Limited

• germination changes the chemistry of the seed, naturally enhancing stability

• seed is low temperature dehydrated to ensure the highest nutritional values

• low temperature, low speed milling ensures a stable finished product

The factors that make NUTRASprout™ the most stable flax product on the market today are:

• we start with the highest quality seed available

• we pay a premium price to ensure consistent levels of quality are maintained by our farmers

• all seed undergoes rigorous quality control testing (germination, purity, density)

• seed with less than a 98% germination rate is rejected

THE HISTORY AND SCIENCE BEHIND THE PRODUCT

• World-class products don’t happen by accident, and NUTRASprout™ products are no exception.

• It took 20 years of experience in the area of activating botanicals, a million dollars in research combined with a dedicated team to discover one of the few true superfoods.

• During the development of the product, our company was recognized by Industry Canada with the following awards:

Finalist: Business Achievement Award

Winner: Technology Initiative of the Year

Winner: New Business Award

• we sought the assistance of numerous independent laboratories to confirm our assumptions and findings

Maxxam Analytics Inc. Mississauga, Ontario CANADA Nutritional Profiles, Fatty Acid Profiles, Shelf Life Analyses

Lipid Analytical LaboratoriesGuelph, Ontario CANADAFatty Acid Profiles

University of Guelph Guelph, Ontario CANADA Trace Organics and Pesticides, Label Panel Verification, Nutritional Profiles

University of Toronto Dept of Nutritional Sciences Toronto, Ontario CANADA Lignan (SDG) Analyses

Japan Research LaboratoryKitakyushu, JapanCyanogenic Glycoside Analyses

J.R. Laboratories Inc.Burnaby, BC CANADA Nutritional Profile for Flax Powders, Fatty Acid Profile

Thomsk University Thomsk, RussiaEnzyme Analyses

MicroChem Laboratories Inc. Toronto, Ontario CANADA Microbial testing

CONSULTANTS: Dr. Lilian Thompson (University of Toronto) Dr. Bruce Holub (Guelph University) Dr. Alex Gaydamaka (sanofi pasteur)

© 2006 – granoVita Canada Limited

NUTRASprout™

RESEARCH AND PRODUCT EVALUATION

NUTRASprout™ Sprouted Flax Powders have the highest levels of bioavailability, allowing better absorption and utilization of flaxseed’s nutritional content. This includes:

Increased lignans

Increased Omega-3 Essential Fatty Acids

Increased vitamins

Increased active enzymes

Increased digestibility

Increased stability

Summary

© 2006 – granoVita Canada Limited

OPERATIONS:

HACCP Facility GMP independent audit (95%) Certified OCPP/Pro Cert Organic Kosher (Star-K)