WERT Intercollege Dissemination Activities

Prepared by Intercollege EU Office3rd SCM – FinlandSeptember 2011

Overall Dissemination StrategyGoals and Objectives

Raise Awareness: about WERT and the issues in hand

Inform Individual Women: about WERT and possible

participation in planned activities

Disseminate: the project outputs

Engage stakeholders: in the project

Implementing Partners: Intercollege (Core Partner) in collaboration with

the Association of Cypriot Women in Tourism (Associate Partner)

Targeted Dissemination Activities and ResultsMarch 2011 – September 2011

Our priority was to connect with the women in the primary target group:

On May 18th, Intercollege in collaboration with the Cyprus Women

Association in Tourism, held an informational and task force meeting

presenting the WERT project. A total of 21 people participated, most of

them women entrepreneurs who seemed eager to participate in the

project's activities.

A Press Release regarding the Event (Greek/English) was sent out to all

media plus the target group (65+ women in database) plus over 700 other

contacts.

Informational & Task Force Meeting

Results Training Course: women are eager to participate in the training program in

order to acquire practical and customized knowledge and advise on how to better manage and expand their own business. Developing a business plan, understanding key financial aspects and e-marketing were mentioned as top priorities.

Training Delivery: women stated that personal, in class training would be more beneficial to them than e-learning since they look forward to interacting with other women and receiving feedback from an experienced trainer. Also, some women stated that are not very familiar with computers – so they would only be able to participate in classroom training.

On-line Community: women welcome the opportunity for networking on a national and European level and look forward to connecting with other women working in the same field. The website – on-line community - should be kept simple and practical so women would find it easy to navigate.

Informational and Task Force MeetingMay 18th, 2011

Informational and Task Force MeetingMay 18th, 2011

Informational and Task Force MeetingMay 18th, 2011

Video Success Story We created a 5-minute video story based on a very

successful woman entrepreneur participating in the WERT Project – “Niki Sweets” in Agros Village

The Video will be uploaded on the WERT website. In addition we will try to promote in the media during the promotion of the Pilot Training Course.

Future Activities

Inform the target group and the media about the Pilot Training Course

Promote WERT in general media Focus on the creation of the on-line community

Thank you…..