“we’re online. what do we do now?!” manage your website easily
TRANSCRIPT
“We’re online. What do we do now?!”
Manage your Website easily.
1. Update content
News Social media updates Employees/teachers Events Menus for services Manufacturer tie-ins
2. Keep re-merchandising Product rotation What’s new Specials “Self-selection” Good/better/best Experience level Brand updates Manufacturer spotlights
3. Create response tools
Surveys Leads
4. Optimize search engine resultsLinks to other sites
Bands Churches Community groups Distributors and manufacturers Events Govt/business organization
Store groups Non competing stores Blogs Parallel product sites
4. Optimize search engine results
o Links to other siteso Keywords within the site o Page optimization
5. Promote in-store
Displays E-newsletter sign-up Fliers Hang tags Manufacturer promotions Signage Staff word of mouth
6. Promote on floor
Train sales staff Put together sales pitch
7. Promote beyond the door
Advertising Brochures
8. Use interactive communications
E-newsletters Social media POS-driven emails/calls
9. Manage online orders well
Set up correspondence in advance Manage them Follow up on cycle Provide expert follow up and advice
10. Monitor usage statistics
Traffic Leads Inquiries Reference in-store Sales
11. Review features and functions
Review quarterly Hosting Coding Database Email Specialties
12. Embrace new Web-based technologies
POS Learning management Tablets Cell phones Mobile wallet Mass texting Apps
13. Maintain task rotation schedule
Prepare a chart of regular tasks. Determine frequency of each. Monitor that tasks were achieved.
