we're not noobs anymore
DESCRIPTION
Presentation on Brockport's Social Media Efforts to the President's Advisory Council, Jan. 29, 2014TRANSCRIPT
THE COLLEGE AT BROCKPORT
PROJECT
DATE CLIENTJAN. 29 2014
WE’RE NOT NOOBS ANYMOREAN UPDATE ON OUR SOCIAL MEDIA EFFORTS
NOOB(NOUN)A NEWBIE, ESPECIALLY A PERSON WHO IS NEW TO AN ONLINE COMMUNITY AND WHOSE ONLINE PARTICIPATION AND INTERACTIONS DISPLAY A LACK OF SKILL OR KNOWLEDGE
Then and NowPlatform Size on 3/2/11 Size Today
Facebook 256 6,028
Twitter 850 5,522
YouTube 51,000 views 212,000 views
Flickr just launched 215,500 views
WE’RE GETTING MORE SOPHISTICATEDBROADENING OUR REACH AND OUR ENGAGEMENT
What’s New?Launched Google+, Pinterest, and Instagram Accounts
Livestreamed two commencements around the world, encouraging our community to share their moments
Social Media Interns
Revamped our Connect Page: brockport.edu/connect
Alex Kogut
Effort to be very human
Step out from behind official announcements using videos and images
Won us praise from our audiences, peers
We’re talking (and listening) more
Posting more, but not just news releases
Congratulations Tweets
Steering questions to various offices
Analytics and Advertising
Using data to inform our posting decisions
Targeting our specific audiences with ads and promoted posts
Recent Winter Session Post reached 96,000 people in ~ 24 hours.
Ads for undergraduate admissions reached 170,000 people in a week.
Social Media as Customer Service
This trend is here. We are trying to capitalize on it
Expectation of a response on Twitter is faster than a phone call- Scott Stratten (@unmarketing)
Students with complaints are turning to SM first
Consider it for your offices
One recent example…
“Type a quote here.”
–Johnny Appleseed
It’s on Social Media…Want to know if people are thinking of transferring?
Having problems at school? Problems registering for class?
Want to know if a student is really excited about getting accepted?
The pulse of the campus is out there. Right now. in real-time.
What’s Next?
In social media, that’s always a good question
Where should we be? Wherever the students are.
Continue to engage, expand and respond
Mobile. Mobile. Mobile. Mobile.
Did I mention Mobile?
Questions?
@dtyler321 on Twitter
x2306
Room 23 Allen
I’m also happy to take this show on the road.