Mission: Ensure the financial success of young professionals

Objectives

• Build brand awareness• Ensure trust and loyalty

• Set inexperienced clients up with advice and guidance

Campaign

Social Media

Call to action

Temporary Investment Promotion

Inbound Marketing

SEO

Informational Articles and FAQ

pages

Strategy• Offer free investment broking• Provide answers to common questions and concerns

• Using Google for SEO to ensure clicks

Create informational

content

Create promotional call to action

ads

Work with Google for

SEO

Measure success of campaign

Timeline

Budget• $5,000 per month for Google SEO• $200,000 for ad space• Total= $260,000

Success Measurement• Clicks and duration of clicks• Number of responses to call to action