welcome to what you can expect develop skills gain confidence progress…promotion will come with...
TRANSCRIPT
WELCOME TOWELCOME TO
What you can expect What you can expect
• Develop skills• Gain confidence• Progress…promotion will come with
consistent effort • Support and guidance • Begin with the end in mind
Today’s TopicsToday’s Topics• Develop Effective Work Habits
• Prospecting & General Leads
• Bookings Mean Business
• Hostess Coaching
• Customer Care
• Recruiting Basics
• Get Your Reps Off to a Fast Start
Develop Effective Work HabitsDevelop Effective Work Habits
Three Obstacles to SuccessThree Obstacles to Success• You can’t ‘find the time’ to work.
• You don’t know whom to contact
• You don’t know what to say to prospects.
Finding Time to WorkFinding Time to Work
• No one FINDS the time to work
• You have to MAKE the time to work
• Time Blocking – it’s an easy way to FIND time
Time BlockingTime BlockingSunday Monday Tuesday Wednesday Thursday Friday Saturday
Tools to help you “Make Time”Tools to help you “Make Time”• Monthly Planner
-used to schedule time for business
• Open Dates Sheet-transfer dates from monthly planner
-work when YOU want to work
• Daily Planner-list business and personal to do’s
-keep track of business building contacts you make each day
What is a Contact?What is a Contact?
• Anyone, anywhere that you talk to about your business for growth
• You can’t always list your contacts – sometimes you don’t know who they are
An easy way to find contactsAn easy way to find contacts
Who are your Circles of Influence?
Other tracking toolsOther tracking tools• Critique Your Week – will help you see patterns in
your behavior. You’ll see area where you excel and areas you need to improve
• Prospect Follow Up Log – helps you track your contacts
• Income and Expense log – helps you keep good records
• Who do you know list – a good one is like $ in the bank
Tips to make the most of your timeTips to make the most of your time
• Report to work• Plan a power hour• Check your email 2 times a day
The BIG Impact HabitThe BIG Impact Habit
Consistent Activity = Results
Prospecting & Generating LeadsProspecting & Generating Leads
The #1 “Big” Impact Habit is…The #1 “Big” Impact Habit is…
Make 5 Business Contacts a Day
What are the Biggest ObstaclesWhat are the Biggest Obstacles
• You don’t know who to contact
• You don’t know what to say to prospects
Our 3 ServicesOur 3 Services
• Purchasing product• Hosting a party• Exploring the business opportunity
• Green Flags – verbal and non verbal signals that show interest in our business
Mini CommercialMini Commercial
Easy way to talk about the 3 services at your shows
Who are Your Prospects?Who are Your Prospects?
People you know
-from your who do you know list
People you will meet - the secret to meeting people is wanting to
People at your parties
-have you missed any green flags
People referred by others
-could come from circles of influence
Ways to initiate conversationWays to initiate conversation
• “I love your jewelry where did you get it?”• “Have you ever been to a Silpada Party?”• “Here’s my catalog – my name is on the
back.”
Keeping Track of your ProspectsKeeping Track of your Prospects• 5 contacts x 7 days a week = 35 contacts• It is essential that you keep track and follow up
promptly. Don’t disappoint your prospect.
Prospect Follow Up LogProspect Follow Up Log
Answer to this Problem?
The most valuable business tool!!The most valuable business tool!!THE PHONE!!THE PHONE!!
• Prospecting• Scheduling parties &
appointments• Closing the sale• Customer Care• Recruiting
Does your phone feel like it weighs 1000 lbs!!
You CAN get comfortable with experience
Make scripts for yourself
• Coaching your Hostess• Coaching new reps• Training for Silpada –
Conference Calls
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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15 Contacts 15 Contacts 15 Contacts 15 Contacts 15 Contacts 15 Contacts 15 Contacts
Available in Silpada Learning System
Bookings Mean Business!!Bookings Mean Business!!
You need ENOUGH bookingsYou need ENOUGH bookings
Recommendation – 2 home show a week
WHY?• You get good at what you do• You meet lots of prospects• You set a standard for your team• If you work sporadically, you always feel
like you are starting over
Silpada Home shows are the Silpada Home shows are the best place to build your business!best place to build your business!
Why? You have an audience!
You need bookings to achieve your goals
Why 2 bookings?1st – replaces the show
2nd - builds your business!
Booking IdeasBooking Ideas
• Who do you know list
• Set a goal to book 6 parties
• Ask for referrals
• Wear your NEW jewelry everywhere, watch to see who’s eyes light up!
• Invite your friends to your own Silpada show
• If someone is uncertain, offer to show them a sample
TechniquesTechniquesFor NEW RecruitsFor NEW Recruits
Book 2 shows at every party!Book 2 shows at every party!Make it your goalMake it your goal
How can YOU encourage bookings?It’s easy - HAVE FUN!!
Encourage the hostess and guest to try on LOTS of jewelry
Use visuals to illustrate Hostess FREE jewelry rewards
Ask your guests to model the jewelry
Do your mini commercial!
$50 FREE Hostess Bonus
More ideas about bookingsMore ideas about bookings
• Have fun and be positive!• Coach the hostess• Ask everyone to host• Pay attention to the women who LOVE all
of the jewelry!• Let the customers know there is a 3 month
time frame
Is your calendar full?Is your calendar full?Let’s share some ideasLet’s share some ideas
• Booking on the phone
-what words do you use?
• Home show bookings
-what ideas do you have?
• Booking from referrals
-how do you do this?
Open Dates SheetOpen Dates Sheet
• How do you use it?• Blank Calendar• Add incentives?
OPEN DATESDay Date Name Phone E-mail____________ ______________________________ _______________________________ _______________________________ _______________________________ ___________________* Book on a “Star Date” and get an extra gift! *
YES !! YES !! Get the date!Get the date!
• It is not a booking without a date! Get the date on the calendar, and follow up with an email or phone call to confirm it!
• CONFIRM EVERY DATE WITHIN 48 HOURS of booking the date!
MaybeMaybeMEANS TELL ME MORE!• Talk about how easy it is to host• 3 appetizers• 1 ½ to 2 hours• Offer to send invitations – Party Manager!• Website for customers to view product• All guests invited to bring a friend
PUT THEM ON YOUR PROSPECT FOLLOW UP LOG
No doesn’t mean NeverNo doesn’t mean Never• Don’t give up if someone says no• They are not saying No to you, just to the idea of
having a party• Don’t take it personal, just say:
-“If you change your mind, let me know”
-Can I call you in a few months, you really seem to like the jewels.
-No problem, it is my job to ask, so I ask!
Hostess CoachingHostess Coaching
Sue Kahler
Why Hostess Coach?Why Hostess Coach?
The most important part of a Silpada party happens BEFORE THE EVENT!!
• Build excitement• Give information• Increase attendance• Cement relationship• Reps, referrals and repeat hostesses
When to Hostess CoachWhen to Hostess Coach The minute you book the party!
• Give Hostess Packet• Agree on party date, time, location • Gather as much contact information as possible• Review Your Time to Shine brochure• Explain Party Manager
Hostess PacketHostess Packet
• Your Time to Shine brochure• F.R.A.N.K. Flyer• Silpada catalogs • 5 Customer Order Forms • Imagine Recruiting teaser• My Story• Agreement & Application• W-9 Form• Career & Comp Plan
Party ManagerParty Manager• Sends email to hostess to confirm date of party• Allows you to personalize the emails that go out• Gives the hostess a link to enter guest information
online• Creates a mailing label with Silpada Logo on it!
• Generates a reminder call list for you!• Links the guest information back to the order
entry process! • Trackable $50 Hostess Bonus
10-5-1 “Success Formula”10-5-1 “Success Formula”
10 - Buying guests
5 - Outside orders
1 - Pre-arranged booking before her party
Coach for 10-5-1 every time you call!
Business Partner?Business Partner?
• Sprinkle business opportunity messages
• Ask her if she’s ever thought of having her own business?
• Why would Silpada be good for her?
Party TimelineParty TimelineEach date is an opportunity to connect Each date is an opportunity to connect
with your hostess!with your hostess!
Use Hostess Coaching Tracker
D.A.T.E: Confirm party details3-4 weeks out: Get guest list2 weeks out: Invites mailed to arrive 1 week out: Keep her excited, finalize
details and directions. Day before: Reminder Calls
Reminder CallsReminder Callsthe day before the showthe day before the show
1. Boosts attendance2. Allows them to give you an order before
the show if they can’t go3. Possible future hostess prospect4. Builds excitement for jewelry5. Remind to Bring a Friend
Reminder Calls are Courtesy Calls!
Party Time!Party Time!
• Arrive early & get set up• Ask if she’s considering becoming a rep• Use Hostess to stir up excitement• Use Former Hostess’ testimonials• Target Next Hostess by asking likely candidate
to model different looks.• Make sure hostess knows you earned as much
in CASH as she earned in Free Jewelry!
After the PartyAfter the Party
• D.A.T.E. calls for all those bookings you got!• Ask Hostess if she can get any more orders• Explain how her own order benefits her show• Invite her again to join your team• Let Hostess know when order ships• Monitor and inform backorders
Thank Your Hostess!Thank Your Hostess!
• Always send a Thank You note
• Make your hostess your business partner… Ask for referrals. Reward her!
• Invite her to be a repeat Hostess
• Take care of your hostess forever and she
will take care of you!
Customer CareCustomer Care
Why make Customer Care calls?Why make Customer Care calls?
• Let’s them know you appreciate their business• Make sure your customer is satisfied with her
purchases• Increase your credibility as a service-oriented
professional• Increase Customer confidence and loyalty• Keeps you informed about changes and new needs
in their lives
What Benefits will you Experience?What Benefits will you Experience?
• Jewelry orders• Increased Bookings• More Recruit Leads• Relationships that will nourish your
business for years to come
When Should you Call?When Should you Call?
• D.A.T.E.• Guests Who Attended • Anyone who placed outside orders• After jewelry has been delivered• To suggest pieces to go with the “Look”
your customer has ordered• With each new product release
What Should You Say?What Should You Say?
• Identify yourself and refer to something that happened or was said at the show
• Make notes in order margins to refresh your memory about this customer’s needs
• Have a goal and get to the point• Be yourself!
““People will forget what you People will forget what you said and what you did, but not said and what you did, but not
how you made them feel.”how you made them feel.”--Eleanor RooseveltEleanor Roosevelt
CHALLENGE:CHALLENGE:
• Schedule a D.A.T.E. time within 24 hours after every show!• Develop a system for tracking results!• Go through past customer receipts and place service calls!
Recruiting BasicsRecruiting Basics
The Business Opportunity is your ‘most important product’
Offer it with PRIDE!
Be a successful recruiterBe a successful recruiter
• Recruiting is done with both head and heart• Recruiting is done with a sincere desire to
help others realize their dreams• Don’t assume you know what people need
Benefits of RecruitingBenefits of Recruiting
• Fun• Friendships• Recognition• Financial Reward• Everyone deserves the opportunity to be a
Silpada Rep!
Three Steps to RecruitingThree Steps to Recruiting
• Inform people about the business opportunity
• Invite them to find out more• Interview people who are interested
Green Flags for recruitingGreen Flags for recruiting
• “How often do you do shows?”• Women who can’t leave the table!• “Is all of this jewelry yours?!”• “How did you get into this business?”• “I could never sell anything”
• Silpada Application-Agreement• Sign Up Kit program, flyer & order form• Fast Start Jewelry flyer• Independent Rep Info Form• Recruiting Teaser• Catalog and LOOK BOOK!• Cover letter with your WHY story
Business Opportunity Packet ContentBusiness Opportunity Packet Content
Ways to InformWays to Inform
• Be excited about what you do• Tell you “Why Story”• Watch and listen for “Green Flags”• Sprinkle message throughout the show• Display “table talkers”• Point out the YES box on the order form
Ways to InviteWays to Invite
• Make the imagine brochure and business opportunity packet available at your parties
• Ask guest if they are interested in finding out more about what you do
• Ask them to ‘take a look’ at the information• Your hostess is one of your best prospects
Ways to InterviewWays to Interview
• Set a time to meet for coffee• Set a time to talk on the phone• Invite her to go to a show with you• Use the Get Informed Sheet in the SLS
Decision TimeDecision Time
1. ‘I have to think about it’
2. ‘It looks like fun but I’m too busy’
1. I’m curious, what’s holding you back?
2. I felt the same way but you’ve got nothing to lose by trying!
The fortune is in the follow upThe fortune is in the follow up
• 2% close on the first exposure• 3% close on the second exposure
• 5% close on the third exposure• 10% close on the fourth exposure
• 80% close on the fifth exposure!!!
Getting Reps Off to a FAST STARTGetting Reps Off to a FAST START
Review First Steps to Stardom ImmediatelyReview First Steps to Stardom ImmediatelyWhy is she starting a Silpada Business?Why is she starting a Silpada Business?
• Product?• People?• Purpose?• Personal Growth?• Profit potential?
What is her “Why”?What is her “Why”?
What are her Goals?What are her Goals?
• Income• # Parties
• Fast Start Free Jewelry• How many shows would she like to do a month?
Scheduling her first 30 daysScheduling her first 30 days
• Party nights• Office/phone hours• Coaching calls • Introduce critique your week• Team meetings & Events
Become a Great CoachBecome a Great Coach
• Model success• Create urgency and commitment • Build your relationship based on her goals,
not yours!• Teach her to use time-effectiveness tools• Set Expectations
Great Coach Continued…Great Coach Continued…
• Stay in Touch.• Encourage shadowing and 3-way calling• Watch her Fast Start dates• Recognize her accomplishments• Offer weekly challenges!• Keep her motivated through the good and
the bad!
Maintain YOUR personal businessMaintain YOUR personal business
• Book Parties• Hostess Coach• Follow Recruiting Basics• Set Goals• 80% Personal/20% Group
CHALLENGE:CHALLENGE:
• Now that you have a Rep, you need your sponsor more than ever.
• USE HER!
“Success is not an Event! It’s a Process – and Choices are the Tools!”