welcome to the wetz coast& confidential · lg lemonade sinful cinnamon 2018 pepperoni twist dog...

Welcome

to the

Wetz Coast

J e n n i fe r S c h u l e r

P re s i d e n t

PRIVATE & CONFIDENTIAL

“We’ve become so time pressed that our

eating habits have changed and our three-

square-meal lifestyles have fallen by the

wayside. The entire food landscape has

evolved to meet new demands driven by

consumers’ needs to eat conveniently and at

any time.” – Forbes

Less Time, More

Snacking


Instagramable

Consumer

Trends

“75% of users say that they have picked a restaurant based on social media photos alone” -Zagat


Instagramable

Consumer

Trends

“60% of users say that they browse “food porn” regularly on social media” –Zagat


SHIFTS IN OUR TOP TEN PRODUCTS

13%

13%

9%

7%

7%

6%

5%

4%

3%

3%

2%

Cinnamon Bitz

Original Bitz

Pizza Bitz

Dog Bites

Orig Salt

Pepperoni Twist

Dips

Cheesy Dog Bites

Reg Lemonade

Lg Lemonade

Sinful Cinnamon

2018

Pepperoni Twist

Dog Bites

Pizza Bitz

Cheesy Dog Bites

13%

10%

9%

8%

5%

4%

4%

4%

3%

3%

Original Bitz

Cinnamon Bitz

Pepperoni Twist

Orig Salt

Dips

Reg Lemonade

Sinful Cinnamon

Dog Bites

Wetzel Dog

Cheese Dog

2015

Pepperoni Twist

Dog Bites PRIVATE & CONFIDENTIAL

Little is still bigger

+$1.14 margin

+$1.17 margin

+$0.52 margin

$3.56

$4.02

$3.80

$4.70

$5.19

$4.32


6.2% 2.3% 1.4% 1.1%

CHEESE PRETZELS

% net $ sales


New Warming

Unit Layout


New Warming

Unit Layout

1%lift in

sales

$6000 additional

sales


Digital Boards

Drive Lemonade

Sales-3.4%

2.1%

Control Stores

Test Stores

% Change in Lemonade Sales

+5.5

points


Cherry Boba

Frozen

Lemonade

-8%

18%

System

Test Stores

% Change in Lemonade Sales

+26

points


*New Formula

The Power of Packaging

New Dip Labels Drive Sales


• We are the innovator of the

pretzel category.

• 8 tests

• 3 National Rollouts

• Learnings to date

Innovation Pipeline


• 2% of Net Sales

• Pumpkin Caramel Dip sold

156% more than Caramel Dip

Pumpkin

Spice Bitz &

Caramel Dip


• 1.3% Net Sales

• 70% afternoon, 30% breakfast

• Over half of sales from Bacon

Cheese Twist

Breakfast

Twists


Twist on a Stick

FUN on the GO!PRIVATE & CONFIDENTIAL

• 4% Net Sales

• Top 10 Highest Selling Item

• $11,000 sales per store

• $7,000 profit per store

Cheesy Dog

Bites

Now a

Permanent

Menu

Item!PRIVATE & CONFIDENTIAL

Calorie Counts: a non-event

6 weeks PRIOR

.3%

6 weeks POST

1.1%

Same Store Sales


New Products on

the Horizon

• Snackable

• Meal Replacement

• High Profit Margin

• Instagrammable/ Traffic Driver


Wetzel’s

Innovators

Alex Padden

Ashley Perez

Babu & Nirmala Panachayil

Ben Adams

Cindy Bean

Eric Salatyan

Jack Ramirez

Jim & Katie Keen

Jung Cho

Kevin Jarmon

Kim Smith

Lisa Gonzales

Mark & Jodi Vettese

Mike Robertson

Ricky Alam

Saihum Hossain

Sal Suarez

Sapna Shah

Steve Leibsohn

Thomas Graziano

Tony Doleh

Tony Zaia

Troy Perotta

Varuzh Abgaryan


New Mall Marketing Tools


Targeted Marketing

• App users opt in to receive special offers

• Allows us to collect data – what retailers

are our Mall EE’s coming from

New feature to reach

Mall Employees


• Catering materials available in

the Wetzel’s store

• To maximize, requires grass-

roots marketing

Party Packs


New Community Marketing Tools


New Kiosk Design

NEW OLD


New In Line Design

OLDNEW


Great Press on

our New Design


top three hot ideas

Warming

Unit to

Drive

Product

Mix

Innovation

to Build

Sales &

Margin

Stay

connected

with our

Twisted

Fans


thank you!


welcome to the wetz coast& confidential · lg lemonade sinful cinnamon 2018 pepperoni twist dog...

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