welcome to the rohde & schwarz north american sales ... · pdf filewelcome to the rohde...

18

Upload: vuongcong

Post on 14-Feb-2018

230 views

Category:

Documents


5 download

TRANSCRIPT

Page 1: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer
Page 2: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!:HOO��KHUH�ZH�DUH�DJDLQ�²�1$60������6DQ�'LHJR��2YHU�WKH�SDVW�ÀVFDO�\HDU��ZH�FRQWLQXHG�RXU�VXFFHVVIXO�SHUIRUPDQFH�LQ�OLQH�ZLWK�RXU�REMHFWLYH�WR�WDNH�PDUNHW�VKDUH�LQ�1RUWK�$PHULFD�DFURVV�DOO�RI�RXU�WDUJHW�PDUNHWV�DQG�EULQJ�WKH�56�EUDQG�LQWR�WKH�OLPHOLJKW�YLD�RXU�PDUNHWLQJ�SURJUDPV��:H�LQWURGXFHG�PDQ\�QHZ�FXVWRPHUV�WR�RXU�FRPSDQ\·V�SURGXFWV�DQG�VROXWLRQV�LQ�RXU�WDUJHW�PDUNHWV�RI�0RELOH�:LUHOHVV��$HURVSDFH�DQG�'HIHQVH��(OHFWURQLF�'HVLJQ�(QJLQHHULQJ�DQG�$XGLR�9LGHR�RYHU�WKH�FRXUVH�RI�)<�������:KLOH�RXU�JRDOV�ZHUH�DJJUHVVLYH��ZH�DFKLHYHG�WKHP�E\�GRLQJ�WKLQJV�GLIIHUHQWO\��E\�IRFXVLQJ�RQ�GHYHORSLQJ�RXU�VWUDWHJ\��VWUXFWXUH��VWDII��VNLOOV��DQG�V\VWHPV�²�DOO�LQ�DOLJQPHQW�ZLWK�WKH�VKDUHG�YDOXHV�RXWOLQHG�E\�RXU�SDUHQW�FRPSDQ\��7KDQNV�WR�HYHU\RQH�IRU�\RXU�KDUG�ZRUN�DQG�GHGLFDWLRQ�

7KLV�\HDU·V�HYHQW�SURPLVHV�WR�EH�D�FRQWLQXDWLRQ�RI�WKH�JHQHUDO�WKHPH�ZH�KDYH�VHW�RYHU�WKH�SDVW�IHZ�\HDUV��:H�ZLOO�IRFXV�RQ�GHYHORSLQJ�RXU�WHFKQLFDO�DSSOLFDWLRQV�NQRZOHGJH�LQ�DOLJQPHQW�ZLWK�WKH�PDLQ�LVVXHV�IDFLQJ�RXU�FXVWRPHUV�DQG�XQGHUVWDQG�WKHVH�LVVXHV�EHWWHU�WKDQ�RXU�FRPSHWLWRUV�����([SHUWLVH�'HOLYHUHG��$QG�����ZH·OO�VSHQG�WLPH�FHOHEUDWLQJ�RXU�VXFFHVV�DQG�KHDULQJ�IURP�RXU�0XQLFK�PDQDJHPHQW�JXHVW�VSHDNHUV�DERXW�FRPSDQ\�VWUDWHJ\�DQG�GLUHFWLRQV�

/RRN�IRU�D�IHZ�QHZ�WKLQJV�WKLV�\HDU��)LUVW��ZH�ZLOO�EH�RIIHULQJ�/DUJH�2SSRUWXQLW\�7UDLQLQJ�IRU�DOO�$FFRXQW�0DQDJHUV��6HFRQG��LQ�NHHSLQJ�ZLWK�RXU�FRPPLWPHQW�WR�6WULYH��ZH�ZLOO�EH�KROGLQJ�WKH�6WULYH�6FRUHFDUG�FKDOOHQJH��7KURXJKRXW�WKH�ZHHN��WKHUH�ZLOO�EH�SOHQW\�RI�RSSRUWXQLWLHV�WR�SDUWLFLSDWH�LQ�6WULYH�DFWLYLWLHV�UHODWHG�WR�)LWQHVV��:HOOQHVV�DQG�&RPPXQLW\��0RUH�GHWDLOV�WR�FRPH�RQ�ERWK�IURQWV�

/LNH�ODVW�\HDU��WKHUH�DUH�PDQ\�QHZ�SHRSOH�ZKR�KDYH�MRLQHG�WKH�1RUWK�$PHULFDQ�WHDP�RYHU�WKH�SDVW�\HDU��DQG�ZH�KRSH�\RX�VSHQG�WKH�WLPH�JHWWLQJ�WR�NQRZ�WKHP�DQG�UH�FRQQHFWLQJ�ZLWK�\RXU�SHHUV�LQ�WKH�RUJDQL]DWLRQ�

7KDQNV�DJDLQ�IRU�FRPLQJ�DQG�,�KRSH�\RX�HQMR\�WKH�ZHHN�

6FRWW�%DXVEDFN

Page 3: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

geNeRal oVeRVieW of WeeK

Page 4: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

meal locatioNS Welcome Reception� 6XQGD\��-XO\���� %D\YLHZ�/DZQ��������S�P�

Breakfast� 'DLO\��0RQGD\���7KXUVGD\��-XO\������-XO\���� %D\YLHZ�/DZQ����������D�P�

Departure Breakfast� )ULGD\��-XO\���� %D\YLHZ�/DZQ�������������D�P�

Lunch� 'DLO\��0RQGD\���7KXUVGD\��-XO\������-XO\����� %D\YLHZ�/DZQ�1RRQ��������S�P�

Happy Hour� 7XHVGD\��-XO\���� +RUQEORZHU�<DFKW�������S�P�

� 7KXUVGD\��-XO\���� 3ODWLQXP�&OXE�5HFHSWLRQ�RQ�%D\YLHZ�/DZQ�������S�P�

Dinner� 0RQGD\��-XO\���� +DUERU�,VODQG�%DOOURRP�������������S�P�

� 7XHVGD\��-XO\���� )UHH�QLJKW�LQ�*DVODPS�4XDUWHU���S�P�

� :HGQHVGD\��-XO\���� 866�0LGZD\�����������S�P�

� 7KXUVGD\��-XO\���� 3ODWLQXP�&OXE�'LQQHU�LQ�+DUERU�,VODQG�%DOOURRP���S�P����PLGQLJKW

Page 5: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

SuNday Welcome ReceptioN

Meet and mingle with your colleagues over cocktails and a buffet dinner on the Bayview Lawn overlooking the

San Diego harbor and city skyline.

gRoup actiVitieS

daily StRiVe actiVitieSParticipate with your colleagues in daily Strive Fitness, Wellness and Community activities and earn points for valuable

prizes! Go to the Strive tab for details and required registration.

moNday StRiVe commuNity BlacKjacK aNd expoSitioN eVeNiNgThis special evening provides an opportunity to see what you and your North American colleagues have done for

Strive Community while giving back through a charity Blackjack event. Visit various product booths while enjoying

drinks, dinner and camaraderie. Dinner and drinks included.

tueSday happy houR yacht cRuiSeEnjoy a scenic bay cruise aboard the Hornblower yacht. Man overboard?

tueSday fRee eVeNiNg peR diem diNNeRThe historic Gaslamp Quarter is full of fun restaurants, bars and clubs, perfectly suited for your free evening.

WedNeSday StRiVe 5K/10K huStleLace up your sneakers and participate (or cheer on your friends) in this fun run and Strive for your personal best, or just

GPLQ[�ƛPKUJKPI�C�DGCWVKHWN�TWP��6JG��-�KU�TWP�QT�YCNM�UQ�YG�GZRGEV�CNN�VQ�RCTVKEKRCVG��4GHTGUJOGPVU�CV�VJG�ƛPKUJ�NKPG�

WedNeSday diNNeR aBoaRd the uSS midWayAn unforgettable night on the famous Carrier USS Midway. Flight simulators, behind-the-scenes docent tours,

JKUVQTKE�CKTETCHV��UWTRTKUGU��FTKPMU�CPF�FKPPGT�QP�VJG�ƜKIJV�FGEM��CPF�VJG�TGVWTP�QH�VJG�YQTNF�TGPQYPGF�/')#*7465�

thuRSday platiNum cluB eVeNiNgThe culmination of a great week, and time to celebrate the top achievers over the past year.

Page 6: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

claSS Schedule Key

geNeRal SeSSioN aeRoSpace & defeNSeelectRoNic deSigN

eNgiNeeRiNgmoBile WiReleSS

oppoRtuNity plaNNiNgmoBile WiReleSS

applicatioNS eNgiNeeRS

geNeRal puRpoSe

applicatioNS eNgiNeeRSaudio/Video SpecialiSt

Page 7: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

%.#55�5%*'&7.'�r�/10&#;��,7.;���

7:00 - 8:30

�����������

������������

10:10 - 11:00

11:10 - 12:00

12:00 - 1:30

1:30 - 2:20

2:20 - 3:00

�����������

NautiluS 1

how to present Radiomonitoring & Radiolocation

Briefs

opportunity planning

Workshop with chris drahos

grow Rto/Rtm Sales at digital

embedded customers

(part 1)

Network Benchmarking

and optimization

Standalone gNSS Simulation with SmBV for

mobile Wireless applications

cmWrun automation(Stress test,

Volte, Video, 3gpp)(part 1)

zVa updateslte: a Never-ending Story?

an introductionto Rel-11 and 12

coNfeReNce 2NautiluS 2 coNfeReNce 3NautiluS 3 coNfeReNce 1NautiluS 4 coNfeReNce 4 maRiNa 3

Strive fitness and Breakfast

lunch and Strive Wellness

Break

1cm update: Radio communication testers (guenter pfeifer)

1gp update: audio analyzers, power meters and Signal generators (markus loerner)

how to Qualify Radiomonitoring & Radiolocation opportunities

Satellite market and test

Requirement overview

grow Rto/Rtm Sales at digital

embedded customers

(part 2)

carrier acceptance test Solution updates

Selling R&S handhelds into

the Wireless and mobile Network infrastructure

market

cmWrun automation(Stress test,

Volte, Video, 3gpp)(part 2)

zNB with Switch matrix test

optimization

audio analyzer overview + dolby

compliancetesting

Radiomonitoring & Radiolocation

advancedmissions -

the Really cool div8 Stuff

hands-onwith the

precompliance emi Kit

finding and Winning with the

Rto at mobile embedded/

Wireless customers in ede

cmWcards -the New Way to use a cmW500

finding and Winning in a

handheld World:a Qualipoc

Success Story

lBS protocol conf. (ttcN Based)

instrument performance

vs pxi

Btc training(part 1)

emi Receivers, emi pre -compliance application K54, and BBa Broadband #ORNKƛGTU�s�*QY�FQ�YG�

position and compete against agilent and #ORNKƛGT�4GUGCTEJ

interference hunting

emi Receivers, emi pre -compliance application K54, and BBa Broadband #ORNKƛGTU�s�*QY�&Q�9G�

position and compete against agilent and #ORNKƛGT�4GUGCTEJ

Sell cmW intothe emergingm2m market

cmW protocol updates

(conformance& R&d)

a-gNSS min performance

fSW iQ Signal processing

Btc training(part 2)

Wigig: 60 ghz Wireless opportunitiesand pitfalls

Page 8: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

%.#55�5%*'&7.'�r�67'5&#;��,7.;���

7:00 - 8:30

�����������

������������

10:10 - 11:00

11:10 - 12:00

12:00 - 1:30

1:30 - 2:20

2:20 - 3:00

�����������

NautiluS 1

exploring Wideband

Signal analysis applications and

measurement Solutions in a&d

military gNSS Simulation with

SmBV

find and grow Sales at Signal

integrity customers (markets/

opportunties)

1cm callbox updates

cmW dau updates (ip analysis

tool Km051, ip impairments, Roadmap, e2e updates, etc.)

(part 1)

SmWarchitecture and advanced topics

(part 1)

Btc training(part 3)

coNfeReNce 2NautiluS 2 coNfeReNce 3NautiluS 3 coNfeReNce 1NautiluS 4 coNfeReNce 4 maRiNa 3

Strive fitness and Breakfast

lunch and Strive Wellness

Break

1eS update: emi Recievers, Network analyzers and Spectrum analyzers (josef Wolf)

div 8 update: Radiomonitoring (carsten grove, frank dunn & Bill Wangard)

Sales opportunities for Real-time

Spectrum analysis in the Radar/eW

and milcomm marketplace

Selling SmWinto a&d Radio

design and System test labs

find and grow Sales at Signal

integrity customers (mid-Range, low-

cost Segment)

Selling the cmW: Beating the competition

interference hunting

cmW dau updates (ip analysis

tool Km051, ip impairments, Roadmap, e2e updates, etc.)

(part 2)

SmWarchitecture and advanced topics

(part 2)

Btc training(part 4)

positioning Rf Streaming &

playback Solutions with the R&S and partner portfolios

Next generation Video Signal

generators for Satellite testing

find and grow Sales at Signal

integrity customers (high-performance

Segment)

tS8980 andtS-RRm test

Solution updates

Salesopportunitiesin Real-time

analysis applications

cmW dau updates (ip analysis

tool Km051, ip impairments, Roadmap, e2e updates, etc.)

(part 3)

SmWarchitecture and advanced topics

(part 3)

Btc lab

Sales opportunities When addressing modernization &

Sustainment topics in a&d accounts

Video test transmitters for Next generation Set-top Box and gateway testing

finding and Winning with the Rto and Rtm at a/d customers

opportunity planning

Workshop with chris drahos

Selling SmW / fSW for

mobile Network equipment R&d and System test

cmW dau updates (ip analysis

tool Km051, ip impairments, Roadmap, e2e updates, etc.)

(part 4)

SmW architecture and advanced topics

(part 4)

Btc labadvanced VNa topics and Sales

procedures

Page 9: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

%.#55�5%*'&7.'�r�9'&0'5&#;��,7.;���

7:00 - 8:30

�����������

������������

10:10 - 11:00

11:10 - 12:00

12:00 - 1:30

�����������

NautiluS 1

Selling SmWinto a&d Radio

design and System test labs

hands-onwith the

precompliance emi Kit

cmWcards - the New Way to use a cmW500

location Based Services (lBS)

technology overview

lte update for callbox (carrier

aggregation, Volte with internal audio

Board, fading,4x2 mimo, etc.)

(part 1)

python / foRum measurement automation -

hands-on(part 1)

Btc training(part 5)

opportunity planning

Workshop with chris drahos

coNfeReNce 2NautiluS 2 coNfeReNce 3NautiluS 3 coNfeReNce 1NautiluS 4 coNfeReNce 4 maRiNa 3

Strive fitness and Breakfast

lunch

Strive 5K/10K hustle 2pm start

NaSm 2013 Keynote (markus Becker & Wolfgang Schmittseiffer)

div 7 update: Broadcasting (greg Kregoski)

What markets do p*KIJ�&GƛPKVKQP�oscilloscopes” target and how

do We compete?

understanding the details Behind the

emc / chamber System Sales and delivery process

tS-lBS location Based Servicestest Solution

updates

Selling SmW / fSW for

mobile Network equipment R&d and System test

lte update for callbox (carrier

aggregation, Volte with internal audio

Board, fading,4x2 mimo, etc.

(part 2)

python / foRum measurement automation -

hands-on(part 2)

Btc training(part 6)

opportunity planning

Workshop with chris drahos

Page 10: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

%.#55�5%*'&7.'�r�6*745&#;��,7.;���

7:00 - 8:30

�����������

������������

10:10 - 11:00

11:10 - 12:00

12:00 - 1:30

1:30 - 2:20

2:20 - 3:00

�����������

NautiluS 1

exploring Wideband

Signal analysis applications and

measurement Solutions in a&d

finding and Winning with the Rto and Rtm at a/d customers

e911 over imS tS-lBS location Based Servicestest Solution

updates

cmWrun automation:

audio & Video, 3gpp test

emc measurements

(Rto, eSR)

Btc labService updateand Q&a with

phil Winn

coNfeReNce 2NautiluS 2 coNfeReNce 3NautiluS 3 coNfeReNce 1NautiluS 4 coNfeReNce 4 maRiNa 3

Breakfast

lunch

Break

1Sp update: Systems and drive test (alexander pabst)

1td update: oscilloscopes (guido Schultz)

40 ghz zNB: applications and

opportunities

Sales opportunities for Real-time

Spectrum analysis in the Radar/eW

and milcomm marketplace

finding andWinning with the

Rto at mobile embedded/

Wireless customers in ede

Wireless chipset / manufacturing

update

cmW-ate- imS+ Volte test

Solution updates

imS(operator test plans / mlapi)

VB test macros for zVa

Btc lab

zVa vs. pNa-x: how to Win

against pNa-x, applications and

pitfalls

positioning Rf Streaming &

playbackSolutions withthe R&S and

partner portfolios

grow Rto/Rtm Sales at digital

embedded customers

(part 1)

testing Videowith the Vtc,Vte and VtS

cmW-pQa performance test Solution updates

cmWcards(part 1)

multi-domain analysis

Btc labSell SmW andfSW into

Rf module/componentdesign labs

how to capture 80% of the

VNa market:the demo Set

military gNSS Simulation with

SmBV

grow Rto/Rtm Sales at digital

embedded customers

(part 2)

ota updates finding and Winning withRto at mobile

Wireless customers

cmWcards(part 2)

WidebandReal-time Spectrum

analysis withfSW

Btc labService updateand Q&a with

phil Winn

Page 11: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

hotel detailS aNd hotel map Sheraton San Diego Hotel & Marina� �����+DUERU�,VODQG�'ULYH� 6DQ�'LHJR��&DOLIRUQLD������� 3KRQH����������������

� *HQHUDO�6HVVLRQ�GDLO\�LQ�+DUERU�,VODQG�%DOOURRP

Page 12: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

StRiVe:HOFRPH�WR�WKH�LQDXJXUDO�6WULYH�6FRUHFDUG�1$60�HYHQW��7KURXJKRXW�WKH�ZHHN��WKHUH�ZLOO�EH�D�YDULHW\�RI�6WULYH�HYHQWV�JHDUHG�WRZDUGV�ÀWQHVV��ZHOOQHVV��FRPPXQLW\�DQG�IXQ��<RX�ZLOO�UHFHLYH�D�6WULYH�6FRUHFDUG�ERRNOHW�DW�WKH�1$60�UHJLVWUDWLRQ�RQ�6XQGD\��7KH�EDFN�SDJH�RI�WKH�ERRNOHW�ZLOO�EH�\RXU�YHU\�RZQ�6WULYH�6FRUHFDUG��)RU�HDFK�HYHQW�\RX�SDUWLFLSDWH�LQ��\RXU�6FRUHFDUG�JHWV�SXQFKHG�

:KDW·V�LQ�LW�IRU�\RX"�%UDJJLQJ�ULJKWV��3UL]HV��2O\PSLF�OLNH�VWDWXUH�ZLWKLQ�5RKGH��6FKZDU]��0RVW�LPSRUWDQWO\��\RX·OO�HQMR\�D�PXFK�KHDOWKLHU�DQG�PRUH�SURGXFWLYH�1$60�H[SHULHQFH�

Walk to the Hotel from the Airport.LFN�RII�\RXU�1$60�ZHHN�ZLWK�D�UHIUHVKLQJ����PLQXWH�ZDON�IURP�WKH�6DQ�'LHJR�DLUSRUW�WR�WKH�6KHUDWRQ��2XU�FRRUGLQDWRUV�ZLOO�EH�DW�WKH�DLUSRUW�WR�JHW�\RXU�OXJJDJH�ORDGHG�RQWR�VKXWWOHV�DQG�SRLQW�\RX�LQ�WKH�GLUHFWLRQ�RI�WKH�KRWHO��0HDQZKLOH��\RX�FDQ�VWUHWFK�\RXU�OHJV�DIWHU�D�ORQJ�ÁLJKW�DQG�IHHO�WKH�ZDUP�6RXWKHUQ�&DOLIRUQLD�DLU�ZDVK�RYHU�\RX��<RX�ZLOO�JHW�\RXU�ÀUVW�6FRUHFDUG�SXQFK�IRU�WKLV�HYHQW�ZKHQ�\RX�UHJLVWHU�DW�WKH�KRWHO�

Morning Fitness6HW�\RXU�DODUP�DQG�MRLQ�XV�IRU�DQ�HDUO\�PRUQLQJ�H[HUFLVH�VHVVLRQ��2Q�0RQGD\��7XHVGD\�DQG�:HGQHVGD\��RXU�6WULYH�FRRUGLQDWRUV�ZLOO�EH�LQ�WKH�IR\HU�DQG�WKURXJKRXW�WKH�H[HUFLVH�DUHDV��,I�ZDONLQJ�RU�UXQQLQJ�LVQ·W�\RXU�WKLQJ��\RX�FDQ�VWLOO�JHW�\RXU�6FRUHFDUG�SXQFKHG�E\�YLVLWLQJ�WKH�SRRO��KLWWLQJ�WKH�ZHLJKWV��RU�ULGLQJ�D�ELNH�IRU����PLQXWHV��6WULYH�6FRUHFDUGV�ZLOO�EH�VLWXDWHG�WKURXJKRXW�WKH�OREE\�DQG�H[HUFLVH�DUHDV�XQWLO������HDFK�PRUQLQJ��6WRS�E\�WR�JHW�\RXU�6FRUHFDUG�SXQFKHG�

Fear Factor 6WULYH�GDUHV�\RX�WR�IDFH�RQH�RI�PDQNLQG·V�PRVW�GUHDGHG�IHDUV��+HDOWK\�)RRG��'R�\RX�KDYH�WKH�JXWV�DQG�GHWHUPLQDWLRQ�WR�RYHUFRPH�\RXU�IHDU�RI�KHDOWK\�IRRG"�,I�VR��WKLV�ZHHN�\RX�ZLOO�EH�FRQIURQWHG�ZLWK�WZR�WDEOHV�RI�ZKDW�PD\�VHHP�OLNH�RUGLQDU\�IRRG��EXW�EHZDUH��WKLV�IRRG�LV�QRW�RQO\�GHOLFLRXV��LW·V�DOVR��JDVS���JRRG�IRU�\RX��'R�\RX�GDUH"�2U�ZLOO�WKH�WHUULEOH�IHDU�VWRS�\RX�IURP�HDWLQJ�KHDOWK\��IHHOLQJ�EHWWHU���DQG�JHWWLQJ�\RXU�6WULYH�VFRUHFDUG�SXQFKHG"�2Q�0RQGD\�DQG�7XHVGD\��\RX�FDQ�FRQTXHU�\RXU�IHDU�RI�KHDOWK\�HDWLQJ��9LVLW�WKH�WDEOHV�DW�OXQFK��HDW�DW�OHDVW�RQH�LWHP��DQG�JHW�\RXU�6WULYH�6FRUHFDUG�SXQFKHG��$UH�\RX�EUDYH�HQRXJK"

Strive 5K/10K Hustle:KHWKHU�\RX·UH�DQ�H[SHULHQFHG�UXQQHU�ORRNLQJ�IRU�D�3HUVRQDO�5HFRUG�RU�MXVW�ORRNLQJ�WR�ODFH�XS�\RXU�VQHDNHUV�DQG�JR�IRU�D�KHDOWK\�ZDON�ZLWK�\RXU�FROOHDJXHV��MRLQ�XV�RQ�:HGQHVGD\�DIWHUQRRQ�IRU�WKH�6WULYH�+XVWOH��.���.��7KH��.������PLOHV��LV�UXQ�RU�ZDON��1RW�RQO\�ZLOO�\RX�JHW�D�EHDXWLIXO�UXQ�RU�SOHDVDQW�ZDON�LQ��\RX·OO�DOVR�JHW�\RXU�6WULYH�VFRUHFDUG�SXQFKHG�MXVW�IRU�ÀQLVKLQJ��

7KH���.������PLOHV��LV�UXQ�RQO\��:H�NQRZ�\RX�FDQ�GR�LW��DQG�ZH�ZLOO�SURXGO\�SXQFK�\RXU�6WULYH�VFRUHFDUG�

Page 13: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

StRiVe commuNity BlacKjacK aNd expoSitioN eVeNiNg)HHOLQJ�OXFN\"�2Q�0RQGD\�QLJKW��\RX�ZLOO�KDYH�D�FKDQFH�WR�VHH�ZKDW�\RXU�FROOHDJXHV�IURP�DURXQG�WKH�FRXQWU\�KDYH�GRQH�IRU�6WULYH�&RPPXQLW\�$1'�JHW�D�FKDQFH�WR�VKRZ�RII�\RXU�DPD]LQJ�EODFNMDFN�VNLOOV��PDNH�IXQ�RI�\RXU�FROOHDJXHV�DV�\RX�WDNH�WKHLU�PRQH\��DQG�SLWFK�LQ�IRU�D�JUHDW�FDXVH��7R�VZHHWHQ�WKH�SRW��WKLV�HYHQW�ZLOO�IHDWXUH�QRQH�RWKHU�WKDQ�56$�6HQLRU�0DQDJHUV�DV�\RXU�´FHOHEULW\µ�GHDOHUV��$OO�LW�WDNHV�LV�����WR�HQWHU�WKH�WRXUQDPHQW��$W�WKH�HQG�RI�WKH�WRXUQDPHQW��WKH�ZLQQHU�ZLOO�GRQDWH�����RI�WKH�ZLQQLQJV�WR�WKH�6WULYH�&RPPXQLW\�ERRWK�RI�KLV�RU�KHU�FKRLFH��7KH�RWKHU�����RI�WKH�SRW�JRHV�GLUHFWO\�LQWR�WKH�ZLQQHU·V�SRFNHW�

Page 14: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

pRoduct expoSitioN9LVLW�WKH�3URGXFW�([SRVLWLRQ�WR�OHDUQ�PRUH�DERXW�RXU�SDUWQHU�SURGXFWV�

AP Americas Inc.,Q�D�MRLQW�YHQWXUH�ZLWK�5RKGH��6FKZDU]��$3�$PHULFDV�RIIHUV�WXUQNH\�(0&��0:��DQG�27$�V\VWHP�VROXWLRQV�WR�WKH�PDUNHWV�LQ�WKH�8�6��DQG�&DQDGD��$3�$PHULFDV�RIIHUV�D�IXOO�UDQJH�RI�FKDPEHU�VROXWLRQV�ZKLOH�5RKGH��6FKZDU]�SURYLGHV�WKH�WHVW�V\VWHPV��7KH�VWUHQJWK�RI�WKLV�SDUWQHUVKLS�LV�HYLGHQFHG�WKURXJK�PRUH�WKDQ�����FRPPRQ�SURMHFWV�ZRUOGZLGH��7KHLU�VXFFHVV�LV�EDVHG�RQ�D�FRPPRQ�V\VWHP�SKLORVRSK\�RI�PDUNHW�FRQWULEXWLRQ��YDOXH�DGGHG�VROXWLRQV��DQG�V\VWHP�UHOLDELOLW\�

HAMEG Instruments+$0(*�,QVWUXPHQWV�KDV�EHHQ�GHYHORSLQJ�DQG�SURGXFLQJ�JHQHUDO�SXUSRVH�WHVW�DQG�PHDVXUHPHQW�HTXLSPHQW�IRU�PRUH�WKDQ�ÀIW\�\HDUV��6LQFH������LW�LV�D�IXOO�VXEVLGLDU\�RI�5RKGH��6FKZDU]�ZLWK�D�IRFXV�RQ�SURGXFLQJ�JUHDW�YDOXH�LQ�WHVW��PHDVXUHPHQW��%\�WDNLQJ�RYHU�+DPHJ��5RKGH��6FKZDU]�LV�H[SDQGLQJ�LWV�SURGXFW�SRUWIROLR�LQ�WKH�ORZHUSULFH�VHJPHQW�

$IWHU�VHYHUDO�\HDUV�RI�VHSDUDWH�EUDQGLQJ��WKH�QHZ�GXDO�ORJR�FRQWDLQLQJ�ERWK�FRPSDQ\�QDPHV�LV�DQ�LPSRUWDQW�VWHS�WRZDUG�LQWHJUDWLQJ�+$0(*�SURGXFWV�PRUH�WLJKWO\�LQWR�WKH�5RKGH��6FKZDU]�SRUWIROLR� 70�SURGXFWV�IURP�+$0(*�,QVWUXPHQWV�DUH�DYDLODEOH�GLUHFWO\�IURP�WKH�5RKGH��6FKZDU]�SDUHQW�FRPSDQ\�DOPRVW�HYHU\ZKHUH�LQ�WKH�ZRUOG��5RKGH��6FKZDU]�QRZ�RIIHUV�FXVWRPHUV�70�SURGXFWV�LQ�DOO�SULFH�FODVVHV�IURP�D�VLQJOH�VRXUFH�

+$0(*·V�SURGXFWV�DUH�GHYHORSHG�DQG�HQJLQHHUHG�LQ�*HUPDQ\�ZLWK�SURGXFWLRQ�EHLQJ�FHQWHUHG�LQ�D�5RKGH��6FKZDU]�SURGXFWLRQ�SODQW�LQ�WKH�&]HFK�5HSXEOLF��,Q�LWV�SULFH�UDQJH�WKLV�PDNHV�+$0(*�WKH�RQO\�SURGXFHU�RI�WHVW��PHDVXUHPHQW�HTXLSPHQW�LQ�WKH�(XURSHDQ�8QLRQ�

+$0(*�FXUUHQWO\�HPSOR\V����VWDII�LQ�LWV�KHDGTXDUWHUV�LQ�0DLQKDXVHQ�DQG�LWV�DGGLWLRQDO�5'�ORFDWLRQ�LQ�&KHPQLW]��+$0(*·V�DQQXDO�WXUQRYHU�LV�DSSUR[LPDWHO\�(85����PLOOLRQ�

Page 15: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

pRoduct expoSitioNTestMart Public Sector Sales & Marketing 5RKGH��6FKZDU]�XWLOL]HV�7HVW0DUW�IRU�RXU�*6$�VFKHGXOH�ZKLFK�KHOSV�H[SHGLWH�WKH�VDOHV�SURFHVV�WR�WKH�JRYHUQPHQW�� 7KH������JRYHUQPHQW�ÀVFDO�\HDU�KDV�FRQVLVWHG�RI�EXGJHW�PDQLD��GHEW�FHLOLQJ�PDQLD��IROORZHG�E\�VHTXHVWUDWLRQ��*LYHQ�7HVW0DUW·V�VWDWXV�DV�WKH�ODUJHVW�VXSSOLHU�RI�7HVW�DQG�0HDVXUHPHQW�HTXLSPHQW�WR�WKH�JRYHUQPHQW�ZH�KDYH�WKH�XQLTXH�DELOLW\�WR�QDYLJDWH�WKLV�WRXJK�ÀVFDO�HQYLURQPHQW��7KH�)HGHUDO�JRYHUQPHQW�KDV�IXQGLQJ�IRU�WKH�UHVW�RI�WKH\HDU��6WDWH�DQG�ORFDO�DUH�FRPLQJ�EDFN�DQG�SOHQW\�RI�JRYHUQPHQW�DJHQFLHV�DUH�QRWDIIHFWHG�E\�WKH�VHTXHVWHU�� 7HVW0DUW�LV�SURXG�WR�EH�DEOH�WR�SXOO�RXW�DOO�WKH�VWRSV�DQG�KHOS�5RKGH��6FKZDU]�PD[LPL]H�\RXU�JRYHUQPHQW�VDOHV��

w2biZ�EL�LV�DQ�LQGXVWU\�OHDGLQJ�ZLUHOHVV�GHYLFH�WHVW�DXWRPDWLRQ�SURGXFW�SURYLGHU���Z�EL�LV�D�VWUDWHJLF�SDUWQHU�ZLWK�5RKGH��6FKZDU]�RIIHULQJ�GHYLFH�IXQFWLRQDO�DQG�DSSOLFDWLRQ�WHVW�DXWRPDWLRQ�XVLQJ�56�&0:�����Z�EL·V�SURGXFWV�VLJQLÀFDQWO\�LPSURYH�GHYLFH�TXDOLW\�DQG�WLPH�WR�PDUNHW�EHIRUH�WKH�GHYLFH�RU�DSSOLFDWLRQ�LV�ODXQFKHG��Z�EL�DOVR�RIIHUV�DXWRPDWHGWHVW�SURGXFWV�WKDW�KHOS�LGHQWLI\�DQG�LVRODWH�GHYLFH�SHUIRUPDQFH�FKDOOHQJHV�WR�UHGXFH�UHWXUQV�DQG�LQFUHDVH�FXVWRPHU�VDWLVIDFWLRQ�ERWK�LQ�PDUNHW�DQG�SRVW�PDUNHW�GXULQJ�WKH�UHYHUVH�ORJLVWLFV�SURFHVV��Z�EL�KDV�EHHQ�SURYLGLQJ�WHVW�DXWRPDWLRQ�VRIWZDUH�WR�86�7LHU���RSHUDWRUVDQG�DOO�WKH�PDMRU�2(0V��Z�EL�KDV�EHHQ�HVWDEOLVKHG�IRU�RYHU����\HDUV�ZLWK�KHDGTXDUWHUV�LQ�1HZ�-HUVH\��86$�DQG�WHDPV�LQ�&DQDGD��,QGLD��,WDO\��7DLZDQ��&KLQD��DQG�.RUHD�

X-COM Systems;�&20�6\VWHPV��D�VXEVLGLDU\�RI�%LUG�7HFKQRORJLHV��GHVLJQV�DQG�PDQXIDFWXUHV�DGYDQFHG�V\VWHPV�DQG�VRIWZDUH�WKDW�UHYROXWLRQL]H�WKH�ZD\�5)�DQG�PLFURZDYH�ZDYHIRUPV�DUHFDSWXUHG�DQG�DQDO\]HG�LQ�PLVVLRQ�FULWLFDO�DSSOLFDWLRQV��7KH�FRPSDQ\�ZDV�IRXQGHG�LQ������DQG�LV�KHDGTXDUWHUHG�LQ�5HVWRQ��9$��7KH�FRPSDQ\·V�SURGXFWV�DUH�XVHG�E\�DJHQFLHV�RI�WKH�8�6��'HSDUWPHQW�RI�'HIHQVH�DV�ZHOO�DV�E\�PDQXIDFWXUHUV�RI�HOHFWURQLF�ZDUIDUH��UDGDU��DQG�FRPPXQLFDWLRQV�V\VWHPV�WKURXJKRXW�WKH�ZRUOG�

Page 16: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

gaSlamp QuaRteR ReStauRaNt SuggeStioNS)RU�7XHVGD\�IUHH�HYHQLQJ�GLQLQJ�IROORZLQJ�+DSS\�+RXU�RQ�WKH�+RUQEORZHU�\DFKW��:DON�IRXU�EORFNV�LQ�WKH6WULYH�VSLULW�RU�FDWFK�D�TXLFN�VKXWWOH�ULGH�IURP�WKH�GRFN��6KXWWOHV�ZLOO�UXQ�IURP�WKH�*DVODPS�4XDUWHU�EDFN�WR�WKH�KRWHO�EHWZHHQ������DQG�������S�P��IURP�WKH�SXEOLF�EXV�VWRS�DW�WKH�FRUQHU�RI��WK�DQG�*�6WUHHW��

ACQUA AL 2 / ITALIAN $$$� 6DQ�'LHJR·V�$FTXD�$O���ERDVWV�WKH�VDPH�LQWHUQDWLRQDO�DPELDQFH�DQG�DXWKHQWLF�FXLVLQH�DV�LWV�QDPHVDNH�LQ�,WDO\��VSHFLDOL]LQJ�

LQ�WKH�WUDGLWLRQDO�SDVWD�DQG�PHDW�GLVKHV�UHPLQLVFHQW�RI�2OG�:RUOG�7XVFDQ�ELVWURV�

ANALOG / KARAOKE & BURGER LOUNGE $$� :LWK�D�WKURZEDFN�YLEH��$QDORJ�FRPELQHV�WKH�EHVW�TXDOLWLHV�RI�D�VOHHN�GRZQWRZQ�ORXQJH�ZLWK�GHVLJQ�HOHPHQWV�RI�D�� ZRRG�FODG�����·V�UHFRUGLQJ�VWXGLR��DQ�HFOHFWLF�1HZ�<RUN�&LW\�GLYH�EDU��DQG�D�WUXH�IRRGLH�GHVWLQDWLRQ�

BICE RISTORANTE / ITALIAN $$$� %L&(�5LVWRUDQWH�VNLOOIXOO\�IXVHV�WKH�HOHJDQFH�DQG�WUHQG�VHWWLQJ�JXVWR�RI�PRGHUQ�(XURSH��ZKLOH�LQWURGXFLQJ�SDWURQV�WR�

FRQWHPSRUDU\�,WDOLDQ�FXLVLQH�PHOGHG�ZLWK�&DOLIRUQLD�LQJUHGLHQWV��$ORQJ�ZLWK�D�IXOO�PHQX�RI�VSHFLDOW\�FRFNWDLOV�DQG�D�OLVW�RI�LPSUHVVLYH�ZLQHV��%L&(�DOVR�RIIHUV�D�&KHHVH�%DU�VWDIIHG�ZLWK�D�NQRZOHGJHDEOH�&KHHVH�6RPPHOLHU�

CANDELAS / MEXICAN $$$� ,Q�WKH�URPDQWLF�DWPRVSKHUH�RI�DQ�HOHJDQW�KDFLHQGD��HQMR\�ODYLVK�VHUYLFH�DQG�LQWULJXLQJ�ÁDYRUV�EHVW�GHVFULEHG�DV�0H[LFDQ�

ZLWK�D�)UHQFK�SUHVHQWDWLRQ�

GAIJIN NOODLE + SAKI HOUSE / JAPANESE FUSION $� $�UHOD[LQJ��FRPIRUWDEOH�KDYHQ�IRU�DQ\RQH�ZKR�FUDYHV�GHOLFLRXV��LQQRYDWLYH��VWLFN�WR�WKH�ULEV�IRRG��:LWK�D�WLS�RI�WKH�KDW�WR�

WUDGLWLRQDO�PHWKRGV��WKH�FKHIV�SXVK�ERXQGDULHV�DQG�WDNH�HDFK�GLVK�WR�D�KLJKHU�OHYHO�ZLWK�WKH�LQWHJUDWLRQ�RI�IUHVK��ORFDO�DQG�VXVWDLQDEOH�LQJUHGLHQWV��*DLMLQ�LV�PHDQW�WR�EH�D�IXQ��OLJKW�KHDUWHG�WDNH�RQ�$VLDQ�GLVKHV��)HHO�IUHH�WR�VOXUS�\RXU�QRRGOHV�DV�ORXGO\�DV�\RX�SOHDVH«�1R�RQH�ZLOO�WHOO�RQ�\RX�

GREYSTONE / STEAKHOUSE $$$$� 6OHHN�PDUEOH�ÁRRUV��D�JOHDPLQJ�EDU��FXVK\�EDQTXHWWHV��DQG�JHQWO\�JORZLQJ�VFRQFHV�KDYH�FRPSOHWHO\�WUDQVIRUPHG�WKH�

IRUPHU�%LMRX�WKHDWUH�RQ�)LIWK�$YHQXH��+RXVH�VSHFLDOWLHV�LQFOXGH�GXFN�VWXIIHG�UDYLROL��FKLFNHQ�DQG�LPSUHVVLYH�VHDIRRG�VHOHFWLRQV��ZKLFK�DUH�MXVW�DV�LPSRUWDQW�DV�WKH�PDVVLYH�ÀOHW�PLJQRQ�

LA FIESTA / MEXICAN $$� 6WHS�LQWR�WKH�VPDOO�0H[LFDQ�YLOODJH�RI�/D�)LHVWD��ZKHUH�EULJKW�FRORUV��KDUGZRRG�ÁRRUV��DQG�TXDLQW�KDQG�SDLQWHG�FKDLUV�

FUHDWH�D�ZRQGHUIXO��DXWKHQWLF�DWPRVSKHUH��7KLV�XSVFDOH�0H[LFDQ�HDWHU\�LV�ZHOO�NQRZQ�IRU�LWV�IDPRXV�VL]]OLQJ�IDMLWDV��

Page 17: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer

gaSlamp QuaRteR ReStauRaNt SuggeStioNS LOU & MICKEY’S / AMERICAN $$$� /RX��0LFNH\·V�VHUYHV�FKRLFH�VHDIRRG�DQG�SULPH�EHHI�LQ�D�UHOD[HG��LQYLWLQJ�HQYLURQPHQW�WKDW�FHOHEUDWHV�D�IDPLO\·V�HQGXULQJ�

PLG�:HVWHUQ�KRVSLWDOLW\�DQG�WKH�PXVLF�RI�D�JHQHUDWLRQ�DJR�

MASALA / INDIAN WITH AMERICAN INFLUENCES $$$� 7KLV�HOHJDQW�UHVWDXUDQW��D�VLVWHU�WR�WKH�DZDUG�ZLQQLQJ�IDYRULWHV�0RQVRRQ�DQG�%RPED\��LV�EHDXWLIXOO\�DSSRLQWHG�ZLWK�

LPSHFFDEOH�IRRG�DQG�VHUYLFH�

OCEANAIRE / SEAFOOD $$$� $V�VOHHN�DV�D�����V�RFHDQ�OLQHU��\HW�DV�UHOD[HG�DV�D�GLQHU�RQ�VKRUH��WKH�2FHDQDLUH�SURYLGHV�WKH�SHUIHFW�VHWWLQJ�WR�HQMR\�

VHDIRRG�ÁRZQ�LQ�GDLO\�IURP�DURXQG�WKH�ZRUOG��6LGOH�XS�WR�WKH�R\VWHU�EDU��RU�NLFN�EDFN�LQ�D�KRUVHVKRH�ERRWK�EHIRUH�GLYLQJ�LQWR�D�VHD�RI�XOWUD�IUHVK�ÀVK��VWHDN�FXW�$ODVNDQ�KDOLEXW��IUHVK�&RSSHU�VDOPRQ�RU�KDUG�WR�ÀQG�GHOLFDFLHV�VXFK�DV�WUXH�'RYHU�VROH�RU�%OXHÀQ�WXQD�

OPERACAFFE / ITALIAN $$$� :KHWKHU�\RX�DUH�D�VHDVRQHG�IRRG�ORYHU��D�FXULRXV�EHJLQQHU��RU�VRPHZKHUH�LQ�EHWZHHQ��2SHUDFDIIH�RIIHUV�D�7XVFDQ�VSHFLDO�

IRU�HYHU\�WDVWH�

OSETRA / SEAFOOD $$$� 2VHWUD·V�PHQX�IHDWXUHV�IUHVK�VHDIRRG��3HWURVVLDQ�FDYLDU�DQG�LPSRUWHG�.REH�EHHI��EOHQGLQJ�LQÁXHQFHV�IURP�WKH�FXOLQDU\�

WUDGLWLRQV�RI�(XURSH�DQG�$VLD��7R�FRPSOHPHQW�WKH�FXLVLQH��2VHWUD�DOVR�IHDWXUHV�DQ�DZDUG�ZLQQLQJ�ZLQH�OLVW�KRXVHG�LQ�D�VKRZFDVH�WKUHH�VWRU\�ZLQH�WRZHU�

SPIKE AFRICA’S / SEAFOOD $$� 1HZ�WKLV�\HDU�DQG�DOUHDG\�GUDZLQJ�FURZGV�HDJHU�WR�VDPSOH�WKH�VHDIDULQJ�YLEH�DQG�VHD�FHQWULF�PHQX��6SLNH�$IULFD·V�FKHI�

VRXUFHV�WKH�EHVW��XOWUD�IUHVK�FRDVWDO�&DOLIRUQLD�DQG�JOREDO�VHDIRRG�ZKLOH�XWLOL]LQJ�WKH�VXSSRUW�RI�ORFDO�ÀVKHUPDQ�DQG�IDUPHUV�WR�HQVXUH�WKH�KLJKHVW�TXDOLW\�DQG�FRPPLWPHQW�WR�VXVWDLQDELOLW\��7KH�VWUDLJKWIRUZDUG�PHQX�IHDWXUHV�XQIXVV\�GLVKHV�DQG�D�GDLO\�FDWFK��DQG�SUHPLXP�VSLULWV��EHHUV�DQG�ZLQHV�ZLWK�PRGHVW�SULFH�

URBAN BAR & GRILL / AMERICAN $$$� )HDWXULQJ�$PHULFDQ�FODVVLFV�ZLWK�DQ�LQQRYDWLYH�EOHQG�RI�LQJUHGLHQWV��VXEVWDQFH�DQG�WHFKQLTXHV�IRU�D�FDSWLYDWLQJ�ÁDYRU�

H[SHULHQFH��)URP�GHOLFLRXV�VWDUWHUV�DQG�IUHVK�VDODGV�WR�LQYHQWLYH�EXUJHUV�DQG�VDQGZLFKHV�WR�SL]]DV��SDVWDV�DQG�JULOOHG�PHDWV�WR�PRXWK�ZDWHULQJ�VHDIRRG�

Page 18: Welcome to the Rohde & SchWaRz NoRth ameRicaN SaleS ... · PDF fileWelcome to the Rohde & SchWaRz NoRth ameRicaN SaleS meetiNg, 2013!: ... lte: a Never- zVa updates ... audio analyzer