welcome to the open house - accor
TRANSCRIPT
WELCOME TO THE OPEN HOUSEJO&JOE aims to conquer the market of millennials and millennial-minded, with a new experience built around:— the appropriation of space and freedom of private rental,— the social experience and animation of hostels,— the quality, comfort and security of hotels.
The JO&JOE Open Houses are true living spaces, open to the city, offering locals and travelers alike a unique experience where accessibility goes hand in hand with design and activities are synonymous with sharing.
OPEN COOLBLENDEDCARING
FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT
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POSITIONINGCLASSIFICATION No hotel classificationSEGMENT Lifestyle Economy
PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
INTERNATIONAL CAPITALS KEY CITIES & RESORTS
MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
DISCOVER JO&JOE HOSSEGOR, FRANCE
KEY IDENTIFIERSThe Playground Bar, restaurant, events, entertainment
The Happy HousePrivate area for tripsters (kitchen,…)
Roomswith bedrooms and private and collective bathrooms
PENSON, the designerwill accompany the first openings.
Geo-social app JO&JOEFree Wi-Fi broadband (fiber)Planet 21 bronze levelBrand validation process
The flexibility of the brand enables to select unusual conversion sites such as office buildings, warehouses, sites full of character.Buildings are welcome.
The brand wants to be present in all domestic and international travel destinations of millennials.
Each project will be submitted to the brand.
CUSTOMER PROFILE— TOWNSTERS (LOCALS) AND TRIPSTERS (TRAVELLERS):
SOLOS, TRIBES AND LOVE BIRDS OF ALL AGES— BUSINESS AND LEISURE— DOMESTIC (60%) AND INTERNATIONAL (40%)
36 %REVENUE
COMING FROM F&B
FROM
25 €PER BED / PER NIGHT
>95 %ONLINE SALES
JO&JOE will benefit from the entire group’s distribution power and with the objective +95% online following the customs of the target.
It will be distributed by: — the AccorHotels channels— a dedicated website JO&JOE— preferred partners, worldwide booking platforms
DISTRIBUTION
DEVELOPMENTNETWORK
Estimated figures varying from country to country
50DESTINATIONS BY 2020
2CONSTRUCTIONS 1,000 BEDS TO BE OPENED BY 2018
10OPEN HOUSES IN THE PIPELINE
4PRIORITY REGIONS: EUROPE, SOUTH AMERICA, ASIA/PACIFIC, NORTH AMERICA
EUROPE London, Edinburgh, Cambridge, Paris, Bordeaux, Lyon, Montpellier, Amsterdam, Brussels, Berlin, Munich, Madrid, Barcelona, Lisbon, Rome, Milan, Wien, Prague, Budapest, Stockholm, Copenhagen, Dublin, Istanbul, Rome, Athens, Moscow, St Petersburg, Warsaw, Krakow, Reykjavik, Oslo.
SOUTH AMERICA Rio de Janeiro, São Paulo, Mexico, Buenos Aires, Havana.
ASIA/PACIFIC Sydney, Melbourne, Auckland, Queenstown, Singapore, Bangkok, Bali, Shanghai, Hong Kong, Seoul.
NORTH AMERICA San Francisco, Miami, Los Angeles, Toronto, Vancouver.
Fig
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PROGRAMMINGROOMS — Average number of beds 350 to 600— Total Gross Floor Area* (sqm) 10 - 11 sqm/bed— Main types of rooms
– Big dorms – shared spaces for 6 pax + shared bathrooms– Small dorms between 4 and 6 pax with private bathroom– Private rooms from 2 to 3 pax with private bathroom– Flats from 4 to 6 pax with private bathroom and kitchenette– Unexpected room from 4 to 6 pax
FOOD & BEVERAGE
WELL-BEING
MEETINGS, EVENTS & OTHERS
Massive food & events playgroundHigh volume bar in indoor & outdoor premisesHappy House
No well-being equipment
Flexible space among public spacesShared room to be converted into ad hoc meeting spaces