welcome to the global schools portfolio: on-boarding...
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Welcome to the Global Schools Portfolio: On-boarding GuideSupport available to you from the International Schools Team
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1Global Schools On-boarding Guide: Version 3
Produced by the International Schools Marketing Team
Contents
1. Your Support Toolkit2. The International School Market3. The Global Schools Portfolio4. Portfolio Training and Support5. Marketing
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Global Schools On-boarding Guide: Version 3
Your Support Toolkit
3Global Schools On-boarding Guide: Version 3
Introduction
The International Schools Team are here to support you with product information about the Global Schools Portfolio.
There are a number of product support channels that are available to you, our video gives to a walk through our 3 key websites.
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gh our 3 key websites.
Watch this videoGlobal Schools On-boarding Guide: Version 3
Internal marketing communications
Your Support Toolkit: What to bookmark and sign-up to
Internal sales support site for the Global Schools Portfolio and should be your first port of call for product information.*
Click here
Sign-up
Internal updates and conversation around the Global Schools Portfolio and the International Schools Business.
Click here
External customer face website, presenting the Global Schools Portfolio to the world and a great source of information.
Click here
Receive our weekly, and quarterly updates, and also see all our customer facing email campaigns, and the communications we send to our partners and distributors.
Click here
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If you are unable to find the answer to your query, after exploring the support above, please email your questions to: [email protected]
*Important Note: You need to be connected to the VPN – Pearson Network, to access Playbook. If you have any technical issues in doing this, please contact your local IT Support Team.
Partner Playbook
A new sales support site for the Global Schools Portfolio built to support our Partners with product information.
Coming Soon!
Global Schools On-boarding Guide: Version 3
Global Schools Playbookwww.pearsonglobalschools.com/playbook
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• Your first port of call for product information• Make sure you bookmark this site• Easy to navigate• Simplified subject homepages, and you can easily
access all products within a subject.• Create your own sales tool sheet, using the create
PDF tool.• You must be connected to the VPN to access
Playbook.
Top links:• Helpful Documents• Playbook Quick Start Guide• Catalogue User Guide• SharePoint Access Instructions
Watch the Overview Video
Global Schools On-boarding Guide: Version 3
International Schools Team NeoGlobal Product > Global School > Subspaces > IST Neo Space
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• Neo is your space for further product support and discussion.
• Make sure you bookmark this site and click to follow it, for updates straight to your inbox.
• You can ask questions, share useful information with sales colleagues.
• You can keep up to date with our publication schedule, marketing activities, and be directed to many other useful resources from here.
Top links:• International Schools Publication Plan• Digital Sampling Accounts Updates• Our Portfolio: More focussed with improved support• What to do when you have a product query
Watch the Overview Video
Global Schools On-boarding Guide: Version 3
Global Schools Websitewww.pearsonglobalschools.com
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The main portal for all products and services that can be sold globally, plus links to online catalogues, product evaluation, events and latest portfolio news.
• Contains our full portfolio with highlighted programmes on each subject page.
• Mobile responsive so can be viewed anywhere and everywhere on tablets, mobile phones and PCs/Macs.
• Generates leads for reps from online sampling, request more information forms, free trial requests, free resources registrations.
Top links:Online Textbook SamplesRequest a 60-Day Free TrialCatalogues and Price Lists
Watch the Overview Video
400k visits a year
£1.5m sales in 2015
Global Schools On-boarding Guide: Version 3
Catalogues, Price Lists and App
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The Global Schools Catalogues our a customer facing sales tool, packed with product information. You can download these from our Website, or Playbook.
Our Price Lists are available to download too, as Excel spreadsheets, here.
The Global Schools Catalogue App has been created so that you can download and keep all our resources catalogues in one place. You can flick through them, bookmark, share and make notes on them, but from the comfort of your own device, here.
Global Schools On-boarding Guide: Version 3
The International School Market
Global Schools On-boarding Guide: Version 3
The International Schools MarketPrivate SchoolsRapid growthLead in educational practiceIntegrating technologyWell fundedOften large schoolsSell resources: “off the page”
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Private / International
Private / Local -international
Public – Some internationalization
Public – pure local curriculum and practice
International School: Key Characteristics
Private schools offering access to the home curriculum.
International Schools existed originally to serve the expat population within a
country.
Increasingly, also serve local students looking for a high-quality, global
education.
Proportion has flipped – more local students.
Enrolments between 200-3000.
High performing and rigorous.
Track to top universities in US, UK, AUS, SG.
School fees are high, between USD 15-25K / year.
High turn over for administration and faculty.
Members of associations like ECIS, AISA, EARCOS, IBO
Global Schools On-boarding Guide: Version 3
The International Schools Market
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Public SchoolsDevelopment OpportunityMore impactGovernment initiativesSell resources: “as suitable for or best matched to local curriculum.”
Private / International
Private / Local -international
Public – Some internationalization
Public – pure local curriculum and practice
Global Schools On-boarding Guide: Version 3
The International Schools Market
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Statistics
2016: 8k International Schools
80 % are local students
5.7 million students at 10k Schools by 2021
US curriculum schools
29%
UK curriculum schools
39%
IB curriculum schools
32%
School Year and Sales Cycle
August and ongoing: PD Days, Teacher TrainingOctober – February: Key PromotionFebruary – June: PurchaseMay – June: Sometimes Teacher Training
The US, UK, and Au schools tend to follow the school year at home so semesters vary slightly.
Could offer two international tracks or local / international tracks. Increasingly common to offer dual tracks.
Global Schools On-boarding Guide: Version 3
Decision Makers and Gatekeepers
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US Schools
Curriculum Director, often working with lead teachers
Technology head
Annual purchase, one subject area, budget is pre-allocatedKeep a program 5-7 years
UK Schools
Curriculum Directors, Subject Area Heads
Teacher budgets for supplemental purchase
Librarian – can be a gatekeeper
Change programmes every 1-3 years
IB Schools
IB Coordinator; PYP Coordinator, MYP Coordinator, DP Coordinator and/or Subject Area Heads, Librarians
These Schools follow changes to the IB curriculum, from the IB Organisation.
All – Purchasers are sometimes gatekeepers.
Teachers change resources on average every two cohorts which is 3 years but in the US they tend to wait for a curriculum cycle which is every 7 years
Global Schools On-boarding Guide: Version 3
The Global Schools Portfolio
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The Global Schools PortfolioThe Global Schools portfolio brings together primary and secondary school resources from around Pearson with global selling rights. It is comprised of US, UK, International Baccalaureate and international curricula resources for 4- 18 year olds.
The portfolio offers printed, digital and blended resources for teaching and learning. One of our USPs over our competitors is the breadth and depth of the portfolio, as it covers multiple curricula, and all stages of school learning. The following four slides just lists the top-selling resources, which is where we offer support on.
16Global Schools Starter Pack: Version 116Global Schools On-boarding Guide: Version 3
- 1 key product per segment where product is a full program or 1 way to teach- Bilingual school and ELL offering shown in italics- New products/editions highlighted in green
Literacy Math Science & Social Studies
Pre K Learning Journeys Pre K
Grades K/1-5/6Elementary
Reading Street CC 2016Cornerstone and Learning
JourneysEnvisionMath 2.0
Interactive ScienceMyWorld Social Studies
Grades 6-8Middle School
Reader’s JourneyWriting Coach
KeyStone/LC/RC
EnvisionMath 2.0CMP3
Interactive ScienceMyWorld Hist/Geog
Grades 9-12High School
Writing CoachKeystone
PM:Alg1/Geo/Alg2 (traditional pathway)
Pearson Integrated Maths (integrated pathway)
Miller & Levine BiologyPearson Chemistry
Walker PhysicsWorld History
US List
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- 1 key product per segment where product is a full program or 1 way to teach- Bilingual school and ELL offering shown in italics- New products/editions highlighted in green
Reception-KS2 Literacy/Languages Maths Science
Bug Club FamilyWordsmith
Rapid Series
AbacusRapid Maths Science Bug
KS3New Windmills
Skills for Writing KS3 Maths Progress KS3 Exploring Science: Working Scientifically
GCSE/IGCSE GCSE Edexcel Eng
German, French, Spanish
New Windmills: Literature and
Collections, A Level English
Edexcel GCSE Maths Edexcel GCSE Science
A Level Maths A Level Science
A Levels
UK List
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Ages 3-11
English Maths Science Languages
Jamboree Storytime
Heinemann Explore Science
Int Ed (CIE)
Ages 11-14
Ages 14-16
Edexcel IGCSE (9-1 starting sept 16 and existing)
Edexcel International A Level (2017)Ages 16-18
International Curricula: Other
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Ages 3-11
Sciences Maths Languages Humanities
PYP Readers & Companions
Ages 11-16
New MYP (2017) New MYP (2017) New MYP (2017)
Ages 16-18 Diploma and Essentials *
Theory of Knowledge*
Biology *PhysicsChemistry
MathematicsMathematical Studies
English A, English B, Francais B, Espanol B
History x 4 titles ESS *
Psychology *Economics *
Global Politics *
IB List
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Primary Top 20 Sellers
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Product Total Sales last 4 Years
Reading Street ©2011 $23,884,188.50Learning Journeys $19,221,740
enVisionMATH Common Core inc FocusMAth $8,420,527.98
Bug Club $6,195,732.17
Scott Foresman Science (Diamond Edition and 2011)
$5,501,871.03
Cornerstone © 2013 $4,724,859.11
Scott Foresman Addison Wesley Mathematics © 2011
$4,077,541.88
Interactive Science © 2011 $3,986,101.20
New Heinemann Maths $3,700,523.98Heinemann Explore Science $2,873,006.55
Product Total Sales last 4 Years
Feel the Music $2,616,868.30
Abacus Evolve $2,496,759.46
MCP Plaid Phonics © 2011
$2,219,012.26
Pearson Language Central K-5 (ELD) © 2013 $2,078,372.30
New Star Science $2,043,637.93
Abacus (Framework Edition 2007)
$1,862,396.36
New Reading 360 $1,422,430.97
Sing, Spell, Read & Write © 2004
$1,156,010.72
Investigations in Number, Data and Space © 2012
$1,041,017.36
Scott Foresman Everyday Spelling © 2011
$1,012,799.70
Global Schools On-boarding Guide: Version 3
Secondary Top 20 Sellers – Coming Soon
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Product Total Sales last 4 Years Product Total Sales last 4 Years
Global Schools On-boarding Guide: Version 3
Portfolio Training and Support
23Global Schools On-boarding Guide: Version 3
Global Schools Portfolio Training for Employees
This Global Schools Portfolio Overview Guide
Summer Virtual Training - every July we arrange for 2 weeks of recorded video conference training sessions on key portfolio.
Key Product Virtual Training - throughout the year, employees will be invited to attend individual product training sessions linked to product launches.
Product Guides coming soon:
• International Baccalaureate• Connected Mathematics Project 3
(CMP3) • US ELL• Science Bug
Product Guides are available now for:
• Reading Street 2016 Common Core Edition
• EnVisionmath2.0• Interactive Science K-8 • Bug Club • Abacus• Edexcel International GCSE
(9-1)
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Other Training Support
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Produced by the International Schools Marketing Team
PASS: Pearson Applied Selling SkillsPASS: Manual
Understanding Qualifications: Sales Scout
MyPearsonTraining.com
US Product Training: Udemy
Where you can find:
• New FAQ documents for our key products
Where you can find:
• Training Videos• Product conversation
Global Schools On-boarding Guide: Version 3
Useful Documents
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Produced by the International Schools Marketing Team
Year Grade Correlation Table
UK: How to order a digital product
US: How to order a digital product – coming soon
Platforms
UK Curriculum
Common Core
Global Schools On-boarding Guide: Version 3
Marketing
27Global Schools On-boarding Guide: Version 3
Marketing key statistics
28Global Schools Starter Pack
Website• 400,000 visits to our website
www.pearsonglobalschools.com every year
Leads5000 leads a year sent to reps
Emails10,000 emails on our subscriber list
eCommerce£1.5m spent on our eCommerce in 2015
Campaigns80 campaigns sent to subscribers last year
1. Bookmark our customer website www.pearsonglobalschools.com
2. Sign your customers up to emails here
3. Download the latest catalogues and app here
4. Tell customers about our 60-day free trials for UK products here
5. Tell customers about our 30-day online samples for IB and US programs here
5 key takeaways
28Global Schools On-boarding Guide: Version 3
There’s so much more to learn
Find out more about us at Playbook
NeoGS Website
Partner Playbook – Coming Soon