DHC Consulting TeamDonovan Carrillo, Elena Marinelli, Tramthanh Nguyen, Elizabeth Takahashi, Katherine West, John Zhang

Established in 1968 by ASUCD

7,000+ customers daily

Profit returns to ASUCD

• Sustainability

• Student-run

•“CoHome-Made”

The CoHo Philosophy

• Increase awareness of the “CoHo philosophy”

•Create a comprehensive marketing plan

•Identified areas for improvement

•Refined our charge

•Marketing and venue evaluation

•Conducted via Student Affairs Research and Information

•Over 10,000 responses

Which of the following influence the frequency of your visits to the CoHo?

Flyers in freshman packets

Campus tours

“The Buzz”

Utilize Facebook

Promote “CoHome-Made”

Incentive-driven visits

Which of the following influence your decision to buy food/beverages at the CoHo?

Location

Draw in people from MU bus station Advertise with

Unitrans

Publish brochures about CoHo “philosophy”

Which CoHo venues could use the most improvement?

Improved visibility Venues Student centers Special events Incentive programs Catering

Restructure layout and payment options

Market to new customers Flyers & brochures across campus Campus tours

Retain current customers CoHo brochures Catering Improved venue layout

We would like to give special thanks to:

Carrie Devine, Honors Counselor, Davis Honors ChallengeIsabel Montanez, Coordinator of DHC 3rd-year ProgramAlana Penn, DHC Administrative AssistantSharon Coulson, Director of Dining Services, Coffee HouseDarin Schluep, Manager, Dining Services, Coffee House Shayna Lesovoy, Student Marketing Intern, Coffee HouseGillian Butler, Director of Student Affairs Research and Information (SARI)Sabrina Sewell, SARI Student Affairs Analyst Nate Delaney-Busch, SPSS ConsultantDr. Colin Cameron, Economics DepartmentMark Champagne, ASUCD Business ManagerSpecial Collections, Shields Library