ISAS Presentation 2012

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By: Tamanna Solanki & Mujeeb Rehman

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ContentsIntroduction VisionMissionApple’s major productsApple stores & servicesThe evolution of Apple, Inc.The beginningApple - IApple - IIExtra ShotOther early Endeavors Apple MacintoshExtra shotMacintosh portablesApple iPod familyApple iPhone seriesEnd of an era Steve JobsiPhone 5iPadiMac SeriesSoftware & servicesSwot Analysisconclusion

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Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.

Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.

The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

As of July 2011, the company operates 364 retail stores in ten countries, and an online store where hardware and software products are sold.

Introduction

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“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”

Vision

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"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

Mission

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Mac OS X iOS QuickTime Safari iTunes iWork  iLife

In Software

Apple TV  iPad (Original, 2)  iPhone (3G, 3GS, 4G, 4S, 5) iPod (Classic,  Shuffle, Nano,  Touch)Mac (iMac, MacBook, MacBook Air, MacBook Pro, MacMini,  Pro)

In HardwareApple’s major products

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 Apple Store (online) App Store Certifications Game Center iBookstore   iTunes Store iWork.com iCloud 

Apple Stores & Services

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The evolution of Apple, Inc.

1975 1976 1998 2012

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Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the

microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs.

The Beginning

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Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. They all left ATARI Computers to create their own company.

Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: the Apple I

The Biginning

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Apple - I On1976 April 1 – released the Apple

I and started Apple Computers.

Had 8 KB of RAM

It was box wood-made with a basic motherboard inside.

Later a cassette interface to enable external data storage was added.

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Apple - II In 1977, Apple II was released, had color graphics – a first for a personal computer

Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive

Supported the BASIC program and had 64 KB of memory

And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !

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Extra Shot

In 1979 Jobs and some other Apple employees visited the Xerox

PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was

graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user

could ”interact easily with the computer without ever typing a single

letter”

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Other early Endeavors Apple III

Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn’t do well.

Apple Lisa Released in 1983, this new machine would feature

a completely different interface and introduce the words mouse, icon, and desktop into the lexicon of the computing public.

Became the first personal computer sold to the public with a GUI. Aimed at large businesses

Commercial failure due to high price tag (almost $10,000) and limited software it could run.

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Apple Macintosh

Apple introduced the Macintosh in 1984 128 KB memory

The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles.

The machine's fortunes changed with the introduction of the LaserWriter, the first PostScript laser printer to be offered at a reasonable price, and PageMaker, an early desktop publishing package. The Mac was particularly powerful in this market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI.

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Extra Shot

1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple

Computers and started a new company NeXT Inc.

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Macintosh PortablesApple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.

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iPod shuffle

iPod Classic

iPod Nano

iPod Touch

Apple iPod family

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End of an Era Steve Jobs

On October 4, 2011, Apple announced the iPhone 4S and

one day later on October 5, 2011, Apple announced that Jobs had died, marking the end of an era

for Apple Inc.

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On March 7, 2012―Apple introduced the new iPad, the third generation of its category defining mobile device, featuring a stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera, iPad with Wi-Fi + 4G connects to fast networks worldwide.

Apple iPad

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Apple iMac Computer Range

MacBook Air

MacBook Air is the next generation of MacBooks. It’s designed around all-flash storage for better responsiveness and reliability. It features a trackpad with full Multi-Touch support. And though it’s incredibly thin and light, its large battery gives you portable power that lasts for hours.

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MacBook Pro features the latest dual-core and quad-core processors, and faster graphics to deliver the perfect combination of pro performance and extreme portability. And whether you’re using the 13-inch or  15-inch MacBook Pro, you’re guaranteed to get battery life that lasts as long your typical work day (or longer).

MacBook Pro

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All-in-one iMac® desktop PC with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. The new iMac features quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4 GHz.

iMac

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iOS6, the world's most advanced mobile operating system.

OS X Mountain Lion (Version 10.7) iCloud, a breakthrough set of free new cloud

services that work seamlessly with all apple products. iTunes, it’s a store that has everything you need to

be entertained. Anywhere. Anytime. iWork, is the easiest way to create great-looking

documents, spreadsheets, and presentations. Safari, It’s a browser. It’s a platform. It’s an open

invitation to innovate. Safari sets the standard for the way browsing should be.

Apple software and iServices

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SWOT Analysis Strength Weaknesses Opportunities Threats

Well recognized amongst most consumers

Patent infringement lawsuit may affect financial condition and operating results.

Strong growth in Smartphone and tablet markets to boost Apple’s revenues

Rising popularity of Google Android may affect its market share

4th largest player in the global mobile phone market

Product recalls may harm Apple’s reputation and ass significant warranty and other expenses.

Shipment of smartphones expected to be 850 million by the end of 2013

Rising popularity of Google Android may affect its market share- 350,000 Android smart phones are activated daily, 150,000 iPhone activated daily

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Strengths Weaknesses Opportunities Threats

Strong brand image provides an edge over competitors

Product defects harm Apple’s reputation and add significant warranty and other expenses

Strong growth in Smartphone and tablet markets to boost Apple’s revenues

Steve Jobs’ death impact high growth sustenance levels- Steve Job’s was innovative and a visionary for Apple.  His death may hinder further developments in Apple

Holds 5% market share in mobile phone market

Bad map interface in iPhone..

New camera is not better in direct sunlight.

iPhone business continues to increase (2009-2010 93.2% increase in sales)

Intense competition may affect revenues and profitability

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For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer

electronics. it will probably continue during the next decades. because their strength is the innovation . And

they know, how to “think different”.

We still think there are some recommendations to Apple which have to be filled in future:

Collaborate with more technology related industries and companies.

Aim for more interaction with companies.Make the iMac more computable.

Loosen the closed ecosystem approach.Improvement in map & navigation apps.

!!……Apple, go on innovating…..!!

Conclusion

Presentation created by:- Tamanna Solanki & Mujeeb Rehman

SEMESTER – A, GNIIT

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