welcome to the api economy: developing your api strategy
DESCRIPTION
View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization. Questions discussed: What has changed with APIs? What is the API economy and how did we get here? How are APIs transforming enterprises? What are key API trends my organization should be planning for? How can APIs make my business more competitive?TRANSCRIPT
Setting the Stage !To understand how APIs have transferred our economy today, let's look at another influential economic age: The Industrial Revolution
"The Industrial Revolution
marks a major turning point in history. Almost every aspect of
daily life was influenced in some way."
Then !Industrial Revolution Started the Industrial Age !Second Industrial Revolution Brought even bigger advancements !First Digital Revolution World Wide Web !!
Now !Do we have the right ingredients for the !!!
Second Digital Revolution ?!Demand Resources Innovation Adaptation
DEMAND
2.8
5
!
billion people connected to the Internet
!
billion people connected to the Web
Now
!!!!
Near Future
!!!
17
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RESOURCE OF SECOND DIGITAL REVOLUTION
DATA
Source: IDC, The Digital Universe in 2020, December 2012
Data volume will grow 50 fold over 15 years
A place that people interact
with through information
THE SHIFT
A platform to engage business
directly and indirectly
Innovation
Publish a website and reach a subset of users on the Web. Goal is to capture.001% of the audience to your website
Innovation & Adaption
27
1. Give the same functionality to third parties.
2. Means that third parties can build apps around data you provide
3. Mobile applications can use your API to create a better user experience
Source: Fast Company, The Most Innovative Companies of 2013
Examples of Good Adaptations on the Web
NIKE FuleBand
AMAZON Web Services
SQUARE
More Examples
Source: Fast Company, The Most Innovative Companies of 2013
WHY DO BIG BRANDS INVEST IN INNOVATION?
1
2
3
Their old business models are eroding
Their customer demands are changing
They are under pressure to move quickly
APIs Enable New Innovations To Meet Demand
NIKE uses device technology and the cloud to innovations such as FuelBand
SQUARE adapts traditional payments into the mobile world
FORD creates new consumer experiences by connecting the cars to services in the cloud
NBA created digital products offering mobile and web content delivery and data services
Of mobile users have used mobile banking in the past 12 months
x2
25%
>$8 billion
21%
Mobile purchases in 2012
consumers engage in online shopping only via mobile
Mobile travel booking revenue in the US in 2013
Source: DC Financial Insights, 2012
Source: PhoCusWright January 2012
Source: Prosper Mobile Insights, 2012
Source: Federal reserve study 2012
Consumer Response
APIs are new business channels to engage with partners and customers
The API Economy is the global sum of digital
transactions between multiple parties
=
All contents Copyright © 2013, MuleSoft Inc. Twitter: @mulesoft @rossmason38
What turns a sleepy rural town into this?
All contents Copyright © 2013, MuleSoft Inc. Twitter: @mulesoft @rossmason
13,000
1,000,000s of APIs and services
in the enterprise
43
Source: Forrester, Establish your API design, June 2013
What Kinds of APIs are in the New Enterprise
API models in the Enterprise
47
Internal APIs
B2B APIs
Open web APIs
Product APIsNew Business & Innovation Channels
WHERE YOU COME IN!
MuleSoft helps power the API Economy
48
Anypoint Integration PlatformMule Studio
Insight
MuleESB
CloudHub
Anypoint API Manager
Anypoint Service Registry
Enterprise Manager
APIkit APIhub
50
API Strategy Starting Point
Strengths Weaknesses
Opportunities Threats
• Do you have unique data or can you glean useful insights or trends from the data specific to you? !
• Do you functionality that you have invested significant IP that is hard to copy?
• Have you already invested in building APIs? Do you have the right culture and skills? !
• Do you have a captive audience or will you need to build from scratch?
• Can you identify new markets for your data or functionality?
• Can you team up with other suppliers for more value or reach a new audience?
• How much of your existing skills can you leverage to gain advantage?
• How easy it to mimic your API? • How well do you understand
your audience and the business models they will bear?
• Are you building your API as a product?
BY 2016 THE US GOVERNMENT WILL MAKE ALL PUBLIC DATA MACHINE READABLE
Source: White House Open Data Initiative, January 2013
BY 2015 THE UK GOVERNMENT WILL MAKE THEIR TOP 25 SERVICES AVAILABLE
THROUGH APIS
Source: Government Digital Services, 2011
Parting Thoughts
DEMAND The Second Digital Revolution is happening. Don't sit on the fence
RESOURCES
INNOVATION
ADAPTION
Your data and services, but your current business models may not be viable in 3 years
Your API strategy will open up new opportunities to trade with customers and partners
This is enterprise Darwinism - The New Enterprise creates differentiated services to compete in the API Economy
Thanks for your attention!
#MuleSoftWebinar
@rossmason
@MuleSoft
Watch the Full Webinar! http://www.mulesoft.com/webinars/api/welcome-api-economy !Learn How to Manage Your APIs https://www.mulesoft.com/platform/api
https://www.linkedin.com/in/rossjmason