Mark Schubin, HPA Technology Retreat, 2010 February 17*Welcome to the 16th HPA Tech RetreatThanks to all sponsors, speakers, & especiallyEileen Kramer without whom I shudder to thinkJohn no problem Luff Dictator of DemosHPA Board, TR Committee, StaffSupersession team led by Jerry PierceModerators: Jerry Whitaker, Debra Kaufman, Steve Cohen, Matthew Goldman, Peter Fannon, Charles Poynton, John Footen, Leon Silverman, Howard Lukk, Patrick WaddellPeter Putman

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*17th-Annual HPA Tech RetreatTuesday, February 15 through Friday, February 18, 2011Here: Rancho Las Palmas Resort & SpaSubmit proposals as soon as youd like (deadline will be in October):tvmark@earthlink.netif you dont get a response, I probably havent received your proposalMark Your Calendars!

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*The BasicsThe schedule rules Verizon Wireless timePower available in most rows, Wi-Fi in the roomDemo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pmother times by mutual agreement No demos FridayLas Palmas E-H, Desert Suites 1-3, Panasonic truck in lotSign-up for tomorrow nights softball at Fenway Parkplayers and spectators sign-up, sign-up for buses, toobuses leave from side exit to the conference centerAll meals in Las Palmas A-D across the hallBreakfast-roundtable topic lists posted at doorsThere are still tables available. If youd like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP.

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*The Basics Part IIQuizzes:all are eligible (except me)place entries in bowl by session end(quiz #5 by the last refreshment break)have name and quiz # on entryno penalty for wrong answerscurrently open:Quiz 0: What view-controlling technology was used in the first stereoscopic 3D TV broadcast?Quiz 1: What does the DVD collection of 24 - Season Four have to do with mobile TV? Quiz 5: Where did the idea of advertising embedded in broadcast scripts come from?

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*The Basics Part IIISpeakers: Send or give presentations to Eileen or Max for posting (Max is at the computer)No recording pleaseDoor prizes Friday afternoon be there!(arranged by Peter Putman, ROAM Consulting)JVC EverioX GZ-X900 HD camcorder3 (!) Eviant T7 portable digital TV setsHauppauge WinTV 950 USB-stick DTV receiverRadiient Repeat-6 HDMI distribution amplifierMediaGate home network HD media playerAV Tools ATSC receiver and panel antennaGE ATSC receivers & RCA ANT1500 antenna

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*The Basics Part IVBe nice!3D glasses from front right not intended as giftsMobile communications devices on vibrateTake all calls and conversations outside the roomWiFi: RLP-Meeting, hollywood2010, postPlease fill out evaluations Presentations link: [ONLY FOR ATTENDEES]

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Technology Year in Review24th annual This Is the Year of HDTVUS HD HH: CEA 63%, Leichtman 46%, Magid 43%, ORC 62%still not press bridges (pool feeds):analog NTSC (digital component 1981)mono (stereo TV sound 1984)4:3 (16:9 1985)still shoot-&-protect for 4:31st (or 83rd) annual This Is the Year of 3DTVchannels announced from DirecTV, Discovery, Sky3D trucks from NEP & AMVintegrated cameras & camcorders from 3D-One, Astro, DXG, Ikonoskop, LMP, and Panasonic (plus Sony CEATEC?)auto-convergence coming from 3ality?HDMI 1.4 (7 delivery mechanisms + 9 to come)10% of TVs 37+ to be 3D this year (Panasonic Japan)Final Destination, Grammy to all TVsVancouverunilateralsnon-HD(analogavailable)

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*NEP SS-3D16 seats; 6 forconvergence

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Shooting 3DVince Pace on Avatar, not seeing 3D

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Integrated 3D Cameras3D-One CP-20 (IP)1/2-inchIkonoskop a-cam IIId (>>IP)>2/3-inchLMP LP1 (

Mark Schubin, HPA Technology Retreat, 2010 February 17*Stereoscopic ToolsProcessingformat conversioncorrection2D-to-3DMonitoringsignalviewfinderconvergence

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Schubin Cafe, IBC 2009*

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Sony 280-inch LED at InterBEE

(need for 2D glasses? See SchubinCafe.com)

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*ITU-R Report January 141st Gen: plano-stereoscopic TV2nd Gen: multiple views

3rd Gen: object wave profile -NG3D SMPTE PaperThomas Edwards, Fox15-20 years away

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*StatisticsTV Viewing (Nielsen):8:21/day/USHH, 4:49/day/person, new recordspersonal up 20% over 10 yrs. ago140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile142.7M online viewers, up 5.2% (16%)Super Bowl XLIV biggest audience ever: 106.5M (Nielsen)passed 1983 last episode of M*A*S*H (but 32M more TV HH now)Super Bowl rating 45.0; M*A*S*H rating 60.2 (SpongeBob 3.4)Broadcast TV ad venues peaked in 2007, cable in 08 (TVB)2008 was an election and Olympics yearCable TV (Kagan September)basic 62.6M, digital 41.2M, data 41.2M, phone 21.7Mpenetration of homes passed 49.8%Consumer Electronics (January, CEA sales & phone survey)Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%, Broadband 69%, Camcorders 54%

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Gamescartrimmed chart (full chart posted online)

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Focus & Color-Control LEDsDedolight Mini DLOB

Gekko Kedo

Litepanels Bi-focus

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Imager Size2/3-inchARRI D-21, Dalsa,Panavision Genesis,Red One, Sony F35,APS-C 16:9 (approx.)

Canon EOS 5D Mark II

Vision Research Phantom 651/31/2- 1/4-inchDynamic RangeSensitivityLens QualityLimitable Depth of Field- 1/5-inchPanasonicHDC-SD1001/6-inch-PanasonicLumixDMC-GH1HDSLRs---

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Schubin Cafe, IBC 2009*Tiny HD CamerasGigawavewireless2/3-inchHD cameraModula Baby2/3-inch HD36x36x64 mmLux Media Plan HD 12002/3-inch 42x42x38 mmXensium sensorf/ 11 2K lx 60 dB SNRFFV HD 2/3-inch USB controlBradleyEngineeringHD 100100-mm deepAcutelogic HDPE-1005 1/2.5-inch10x zoom 10mm MODPanasonicAG-HCK101/4 12xSony HXR-MC11/5-inch 10x

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Storage INew Totally Tape-based Camcorder: Sony SRW-9000

Dual Solid-StateJVC GY-HM700: SxS+SD backupPanasonic AG-HPX300: P2+SD proxy1024-Stream SSD: Fusion-io Duoto 640 GB, 12 Gbpsto 48 yrs @ 10 TB/daydemo of 1024 streams

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Storage IITiny recorders with HD-SDI i/o:AJA Ki ProPalm-sized:Convergent Designs nanoFraunhofer microStorageDVC, MikroMDVEO VideoBankPanasonic AG-HMR10P2 E vs. Aeconomy, speedshort life?Beyond HD:Codex, Keisoku, Kinor, S.two

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Distributionshut downanalog full-power US broadcastssoon 700 MHz wireless micsmaybe digital broadcasts?white spacesNo problem!fiberGoogleBell Labs >100 Pbps/km (15.5 Tbps 7000 km)from TotallySevere.comapproved use

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Schubin Cafe, IBC 2009*MR THOMAS CLAVELLS COMPTOMETERFOR THE NEW TELESERVER

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Schubin Cafe, IBC 2009*Studio Hamburg MCI radarTOUCHup to 50-m screen (larger possible)

Mark Schubin, HPA Technology Retreat, 2010 February 17

Mark Schubin, HPA Technology Retreat, 2010 February 17*Spencer David Reisner

Mark Schubin, HPA Technology Retreat, 2010 February 17