100 Chestnut Street, Suite 1910, Rochester, NY 14604 / 585-530-6200 / RochesterBiz.com

Rochester is the third largest city in New York State

Located on the shores of Lake Ontario in Western NY

The area offers a unique combination of big cityopportunities coupled with a small town lifestyle

Greater Rochester, NY

Finger Lakes Region

Finger Lakes Region Population: 1,192,301

Total Workforce: 619,200

Geographic Size:Comprised of 9 counties inUpstate New York:Genesee, Livingston, Monroe,Ontario, Orleans, Seneca,Wayne, Wyoming and Yates

Source: U.S. Census data, July 2008 estimates for population; NYS Dept of Labor, 2010 AnnualAverage for workforce

Home to Many Major Corporations

Our region has the highest numberof patents per worker

Lens for Mars Rover made inRochester

Power module for ChevyEquinox fuel cell car

From mass photography to applejuice, many great inventions werecreated in our region

Home to Innovations

Food and BeverageManufacturing

Green Tech

Major Industry Strengths

Optics and Imaging

Healthcare/Biotech

Fuel Cells: GM and Delphi fuel cell R&D activity here

Biofuels: $90 million investment in ethanol plant in Orleans

Wind: More than 60 local manufacturers have technicalcapabilities to manufacture wind turbine components

Solar: Thin film polymer technology expertise here

Region Emerging as Green TechLeader

100+ food and beverage manufacturers

Cornell Agriculture & Tech Farmestablished to foster agriculture,food and bio-based technologies

#1 wine producingregion in NYS

with more than 90wineries

Bountiful Food and BeverageStrengths

70+ biotech companies located in Greater Rochester Region

Image Related Bio-Markers

Strength in medical device manufacturing,biomedical imaging and vision science

University Research andTechnology Centers

– UR to open new Clinical andTranslational Sciences Center tomove biomedical discoveries fromlab to treatments and cures

– RIT offers bioinformaticsprograms

Biotech Industry is Booming

More than 50 optics companies in Greater Rochester RegionWorld-class education, research labs and facilities

– 55% of optics degrees conferred at UR– Infotonics Technology Center– UR’s Institute of Optics and Laboratory for Laser Energetics– RIT’s Imaging and Photonics Research Lab

ITT's Digital CameraSystem On BoardIKONOS Satellite

Pictometry – Visual Intelligence

World Leaders in Optics andPhotonics

Competitive AdvantagesSize, breadth, and quality of higher education

Proximity to major metropolitan areas without thehigh cost Rochester is within 500 miles of 1/3 of the US and

Canadian population

Availability of 7% of world’s fresh water is right here Other regions of the country envy our water supply

Fresh Water

Workforce – “Labor Cubed” High caliber – skilled and educated Available Competitive wages

Quality of EducationRochester’s educational environment consistently

outpaces national averages

Public high schools ranked in “America’s Best High Schools”US News & World Report (2010)

Eighth Best Mid-sized Metro Area College town in USAmerican Institute for Economic Research

(2010-2011 College Destination Index)

Ranked 6th for Best Places with Best EducationForbes (2003)

Colleges & UniversitiesMore than 84,000 students and 17,000 graduates per year

Tota l Enrollment*, DegreesGranted,

Fa ll 20082007-2008Academic

YearHobart and W illiam Smith Colleges 2,078 408Keuka College 1,613 492Nazareth College of Rochester 3,250 929Roberts W esleyan College 1,902 668Rochester Institute of Technology 15,048 3,501St. John Fisher College 3,840 1,041University of Rochester 9,723 2,580State University College atBrockport 8,275 2,106State University College atGeneseo 5,590 1,219

Private Career School New York Chiropractic College 840 239Colgate Rochester Crozer DivinitySchool 84 22Northeastern Seminary 112 34St. Bernard's School of Theologyand Ministry 126 29

52,481 13,268Finger Lakes Community College 5,649 773Genesee Community College 6,732 660Monroe Community College 18,138 2,552Bryant & Stratton College 686 151Everest Institute 1,101 300

32,306 4,436

84,787 17,704Source: O ffice of Higher Education Research and Information Systems, The Univers ity of the State of New York (June 2008/Sept. 2008)*Includes total full-time, part-time, undergraduate, and graduate enrollment.

Subtotal 2-Year Institutions

Tota l, 4- and 2-Year Institutions

Subtotal 4-Year/Grad Institutions

2-Year

Public CommunityCollege

Private Business/CareerSchool

4-Year /Grad

Private College

Public College

Number ofYears Type College /University

Highly-Skilled Workforce

Education Attainment of Population

25 Years Plus (Rochester MSA) Percent

High school graduate (incl. equivalency) 88.6%

Highest Level Attained:

High school graduate (incl.equivalency) 27.5%

Some college, no degree 18.2%

Associate degree 10.9%

Bachelor's degree 18.5%

Graduate or Professional degree 13.5%

Source: U.S. Census Bureau, 2008 American Community Survey

61% of Population hasSome College Education

Productivity drivers are high qualitylabor, high employee retention, lowabsenteeism, and short commutes toand from work

Labor Quality AverageScore

Work Ethic 4Willingness to work overtime 4Productivity compared to that or company’s other sites 3.9Productivity 3.9Overall employer/employee relations 3.9Punctuality 3.6Source: RBA/WDG Employer Survey, Winter 2004

(1=poor, 5=excellent)Employer Ratings on Labor Quality

Absenteeism Annual Rate –• 1.7% or 4 days in Manufacturing Sector• 1.9% or 5 days in All Sectors

RBA Annual Turnover / Absenteeism Survey, March2005

Average Daily Commute Time -• 22.6 minutes (Rochester MSA)

U.S. Census Bureau, 2008 American CommunitySurvey

Intellectual Density Quotient - IDQRochester has a high intellectual density quotient

IDQ is a measurement derived through comparison of a region’spopulation to its ranking in a core list of recognized standardsof success – providing an assessment of a region’s capacityfor creativity and problem solving

Rochester outperforms high techregions 5 times our size• More patents per 1,000 worker (2.77) than San Jose

and Austin

• Greater % of population classified as knowledgeworkforce than Raleigh or Seattle

• Greater % of population enrolled in college thanBoston or San Francisco

• We are the only community to have best small,medium and large company to work for inAmerica

Recognizes Rochester

• 3rd Best Place to Raise a Family– Cost of living, short commutes and

affordable housing

• 7th Fastest Recovering City– Diversified industry and stable housing

• 14th Most Innovative City– Tech and science jobs, creative jobs and

patents per capita

Additional Recognition• Business Facilities recognized Rochester;

One of Editors’ 7 Top Location Picks

– “IDQ proves that Rochester is a place where smart people liveand smart businesses grow. A high IDQ creates a contagious,pervasive culture of success” (source: Business Facilities, June 2010)

• Businessweek named Rochester the 15th

Strongest Job Market (July 2010)

• Brookings Institute reports Rochester'seconomy is in the "Top 20 in the Nation“(September 2010)

Easily AccessibleConveniently located within 500 miles of 1/3 of the population of the

United States and Canada

Easy commute – 22.6 minutes averageRanked 1st Among 30 Peer Cities For Least Congested Freeway Miles

(Source: Texas Transportation Institute Urban Mobility Report, 2008)

Third Best Place in U.S. to Raise a FamilyForbes, June 2010

Ranked 1st for Quality of Life Among Metropolitan Regions ofMore Than 1 Million People

Expansion Management, 2007

Rochester MSA National

Median Housing Sales Price* $119,200 $206,500

Median Family Income** $59,827 $58,526

National Affordability Rank*** 37 -

Owner Occupied Housing Units** 69.7% 67.3%

Median Cash Rent** $694 $763

Homes Affordable for Median Income*** 81.5% 55.0%

Average Household Size** 2.65 2.71

(*Source: National Associat ion of Realtors, Q2 2008)

(**Source: U.S. Census, 2006 American Community Survey )

(***Source: NAHB Housing Opportunity Index, Q2 2008)

RochesterMSA

$59,827

RochesterMSA

$119,200

National$206,500

National$58,526

Median Family Income Median Home Sales Price

Exceptional Lifestyle Attainableby All

Abundance ofBeneficial for agricultureBeneficial for recreational sports

Fresh Water

One of the region’s numerous Finger Lakes

“Best 100 Miles” of the Erie Canal

Middle Falls at Letchworth State Park

Beautiful Scenic Areas

Rochester is one of the 10 bestGolf cities in the USSource: Golf Magazine, November, 2007

Ski resortsless than 1 hour

fromRochester

Sailing and fishing aboundon numerous regional lakes

Magnificent Fall Foliage

Four Seasons = Year-RoundActivities

George Eastman HouseInternational

Museum of Photography and Film

Eastman Theatre, home toRochester Philharmonic Orchestra

Strong National Museum of Play – one ofthe top 10 best children’s museums in

the nation

Rich Cultural Arts

Highly-skilled and productive workforceRenowned universities and research centers

Rich base of educational resourcesAffordable and exceptional lifestyle

Rochester Has it All

100 Chestnut Street, Suite 1910, Rochester, NY 14604 / 585-530-6200 / RochesterBiz.com