“welcome to poole!” bruce grant-braham chair poole tourism management board
TRANSCRIPT
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““Welcome to Poole!”Welcome to Poole!”
BruceGrant-Braham
ChairPoole TourismManagement
Board
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““A quality vision for the A quality vision for the future”future”
Context of Tourism
Poole’s New Way
Core activities
Events Strategy
The Future?
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Port of Poole
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Ferry Traffic
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Regeneration
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Second Bridge
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Context of Tourism
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Poole’s Economy
Diverse mix no one dominant sector
26% - Distribution, hotels & restaurants
23% - Public administration, education & health
20% - Manufacturing18% - Banking, finance & Insurance
(Source: Sector Employment Profile)
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What’s special about Tourism?
POOLE: STAYING AND DAY TRIP VISITORS 500,000 staying visitors 4m day visitors
TOURISM INCOME £200m visitor spend
EMPLOYMENT 5,000 jobs
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Key Factors that UK visitors associate with Poole
32.4% Harbour/ Quay/ Sailing 23.4% Beach 11.2% Visitor Attractions 4% Ferries 4% Dorset/ Hardy Country 3.2% Royal Marines and RNLI
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Purpose of visit to Poole?
UK Visitors:67% Holiday26% Visiting
Friends & Relatives2% Business
Overseas Visitors:
40% Visiting Friends & Relatives
37% Holiday6% Business
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Purpose of visit to Poole?
UK Visitors:67% Holiday26% Visiting
Friends & Relatives2% Business
Overseas Visitors:
40% Visiting Friends & Relatives
37% Holiday6% Business
Host Community
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Poole’s New Way
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Where does the Board fit in?
Poole Council
No statutory requirement to promote tourism
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Poole Tourism Management Board
200 Tourism Businesses:Poole Tourism Partnership Forum
Poole Council
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Poole Tourism Management Board
200 Tourism Businesses:Poole Tourism Partnership Forum
Management Board
Poole Council
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Poole Tourism Management Board
200 Tourism Businesses:Poole Tourism Partnership Forum
Management Board
Poole Council
£Match Funding
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Three income streams to match fund?
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Board Membership
Hotels Guest Houses Self Catering Attractions / Transport Attractions / Out of Poole Restaurants Corporate Sponsors Poole Town Centre Water Sports Youth Tourism / Language Schools Poole Partnership
Councillor Councillor Councillor Councillor Councillor
Chair
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Board Membership
Hotels Guest Houses Self Catering Attractions / Transport Attractions / Out of Poole Restaurants Corporate Sponsors Poole Town Centre Water Sports Youth Tourism / Language Schools Poole Partnership
Councillor Councillor Councillor Councillor Councillor
Chair
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Important Industry / Council Partnership
An Independent Chair
Structure
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Core activities
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In the centre of town
Welcome Centre
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The complete Guide
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Strategy
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Tourism Strategy
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PartnershipCouncil – Industry – Tourism Board
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Tourism approach
Place to Stay
Place to Eat Things to Do
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Tourism approach
QUALITY
Hotel / Accommodation Strategy
Restaurant Guide Events Programme
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Quality
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Poole’s quality environment
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A Poole quality brand
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A Poole quality brand
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A Poole quality brand
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St Tropez!!!!
“All of a sudden Poole is being tagged the new cool. The St Tropez of the South Coast, the Palm Springs of Dorset, the Florida Keys of British beach resorts”
The Guardian
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Waterfront
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Meanwhile, in Poole…..
Poole Pottery
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Meanwhile, in Poole…..
Poole Pottery
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Good News
PHC Boat Haven
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Quality VisionQuality Vision
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Quality VisionQuality Vision
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Waterborne tourism
Thinking small (at the moment)
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Waterborne tourism
250 visitor berths - Thinking Big - now!
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Somewhere to stay
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Maintaining hotel stock!
Harbour Heights Hotel
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Fastest Growing Resort!
Les Bouviers, Travel Inn, Premier Lodge,
Canford Magna, Asda Site
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Somewhere to eat
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“Taste” - September
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“Taste” - September
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Eat Out Guide
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Something to do
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Events Programme
Similarities?
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Poole’s longest summer!
Media Sponsor
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Poole’s longest summer!
Media Sponsor
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Events
Tuesday
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Events
Wednesday
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Poole Pirates
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Events
Thursday
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Events
Friday
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Non-tourism Sponsors
Clothing manufacturer
Car dealerships
Chartered Surveyors
Solicitors
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PR Campaign
Annual Tourism Awards
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Extras
PooleAfloat
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Extras
AnimalWindfest
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Extras
Nov 5th
Dorset Police Rally Team
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Extras
ChristmasBreeze
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Thank you to sponsors
Networking
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The future?
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The vision...
10 Dreams !!!!!
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Stop Press!!!!!
DMO New hotels London Olympics 2012 Yachting events Maritime Heritage
Centre Watch this space………..
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““It was hard to believe such a It was hard to believe such a paradise existed in England”paradise existed in England”
Frank Barrett, Travel Editor, Mail On SundayFrank Barrett, Travel Editor, Mail On Sunday