WELCOME TO ITALYWELCOME TO ITALY

Situated in Mediterranean Europe, Italy has land frontiers with Situated in Mediterranean Europe, Italy has land frontiers with France,Switzerland Austria Slovenia . The peninsula is surrounded by France,Switzerland Austria Slovenia . The peninsula is surrounded by the Ligurian Sea, the Sardinian Sea and the Tyrrhenian Sea in the the Ligurian Sea, the Sardinian Sea and the Tyrrhenian Sea in the west, the Sicilian Sea and the Ionian Sea in the south and the Adriatic west, the Sicilian Sea and the Ionian Sea in the south and the Adriatic Sea in the east.Sea in the east.

Map of Italy Map of Italy

Italy's ProfileItaly's Profile

Area:Area: 116,303 square miles 116,303 square milesPopulation:Population: 56,778,000 56,778,000Capital:Capital: Roma (2,775,000 habitants) Roma (2,775,000 habitants)

Other important cities : Other important cities : Milano Firenze Milano Firenze Napoli Bari Trieste Torino Padova Napoli Bari Trieste Torino Padova Palermo Venezia Cagliari Genova Palermo Venezia Cagliari Genova Verona Brescia Bologna Perugia Verona Brescia Bologna Perugia

The miracle of Italy is that all its treasures The miracle of Italy is that all its treasures come packaged in a gorgeous countrycome packaged in a gorgeous country

Art & history ( Art & history ( Rome, Venice, Florence )Rome, Venice, Florence )

Food & wine Food & wine ( Tuscany, Veneto, Piemonte)( Tuscany, Veneto, Piemonte)

Business/ ExpoBusiness/ Expo (Milan, Bologna,Verona)(Milan, Bologna,Verona)

Thermal & Spa Thermal & Spa (Tuscany, Liguria, Trentino)(Tuscany, Liguria, Trentino)

Mountains Mountains (Piemonte, Trentino, lombardia)(Piemonte, Trentino, lombardia)

Beaches & Lakes Beaches & Lakes (Sardinia, Campania, Sicily)(Sardinia, Campania, Sicily)

SeasonalitySeasonality

High SeasonHigh Season

March - April – May June –March - April – May June –

September – October September – October

Low Season Low Season

Nov – Dec –Jan – Feb – July - AugNov – Dec –Jan – Feb – July - Aug

Rank Country Arrivals & Market share Rank Country Arrivals & Market share 2005/20062005/2006 Italy ranks fourth among the world's top tourismItaly ranks fourth among the world's top tourism

RANKRANK COUNTRYCOUNTRY ARRIVALSARRIVALS

(MILLIONS)(MILLIONS)

MARKET MARKET SHARESHARE

11 FRANCEFRANCE 7676 9.89.8

22 SPAINSPAIN 5353 7.07.0

33 USA USA 4646 6.06.0

44 ITALYITALY 4141 5.55.5

55 CHINACHINA 4040 5.25.2

66 UK UK 2929 3.63.6

77 MEXICOMEXICO 2222 3.03.0

OCCUPAMCY AND AVERAGE ROOM CHARGEOCCUPAMCY AND AVERAGE ROOM CHARGE 2005 2005

OCCUPANCYOCCUPANCY AVERAGE AVERAGE

ROOM (EUROROOM (EURO))ALL ITALYALL ITALY 64.264.2 9999

ROMEROME 74.074.0 149149

VENICEVENICE 67.767.7 251251

FLORENCEFLORENCE 66.066.0 145145

MILANMILAN 64.164.1 110110

BOLOGNABOLOGNA 55.455.4 105105

· · Country of origin (number of tourists in 2005):Country of origin (number of tourists in 2005): · Africa: 155,000.· Africa: 155,000. · America: 2,004,000.· America: 2,004,000. · Europe: 55,841,000.· Europe: 55,841,000. · East Asia and the Pacific: 1,347,000.· East Asia and the Pacific: 1,347,000. · South Asia: 74,000.· South Asia: 74,000.

· Other: 100,000· Other: 100,000..

· Holiday: 53 %· Holiday: 53 % · Education: 3 %· Education: 3 % · Health: 1 %· Health: 1 % · Religious:5 %· Religious:5 % · Visiting friends and relatives: 6 %· Visiting friends and relatives: 6 % · Shopping: 5 %· Shopping: 5 % · Business: 25 %· Business: 25 % · Other: 2 %· Other: 2 %· Average duration of stay : 8 days (APPROX.)· Average duration of stay : 8 days (APPROX.)

RomeRome best hotelsbest hotels

Adriatic Hotel ** Best rates !!www.adriatichotel.comwww.adriatichotel.com October $ 58 (GTA n/a)October $ 58 (GTA n/a)

Castellino palio bianco *** Best Location !! October $150 (GTA n/a)October $150 (GTA n/a)

Quirinale **** Best Hotel !!October $169 (GTA 177)October $169 (GTA 177)

Ambasciatori ***** One of the most famous !October $270 (GTA 299)October $270 (GTA 299)

Attraction in Rome Attraction in Rome

www.romaturismo.itwww.romaturismo.it Vatican city Vatican city ColiseumColiseum Spanish steps Spanish steps Trevi’s Fountain Trevi’s Fountain

Venice Best Hotels Venice Best Hotels

Rivamare Hotel ** best rates !!Rivamare Hotel ** best rates !!www.www.hotelrivamarehotelrivamare.com.com October E 64 (GTA 78)October E 64 (GTA 78)

Trieste hotel *** Best value !!Trieste hotel *** Best value !!www.www.hoteltriestehoteltrieste.com.com October E 77 (GTA 90)October E 77 (GTA 90)

Sofitel Venezia **** Best Hotel !!Sofitel Venezia **** Best Hotel !!

www.www.sofitelsofitel.com.com October E 277 (GTA n/a)October E 277 (GTA n/a)

Attraction in VeniceAttraction in Venicewww.veniceguide.netwww.veniceguide.net

San marco squareSan marco square Gondola Tour Gondola Tour Carnival Carnival Murano Murano

Florence best dealsFlorence best dealswww.florence.net www.florence.net

Albergo Firenze**Albergo Firenze**www.www.firenzealbergofirenzealbergo.it.it October E 69 (GTA 91)October E 69 (GTA 91)

Meridiana Hotel***Meridiana Hotel***www.www.meridiana-hotelmeridiana-hotel.com.com October E 107 (October E 107 (GTA 113)GTA 113)

Villa Carlottta ****Villa Carlottta ****www.www.villacarlotta.itvillacarlotta.it October E 141 (GTA 160)October E 141 (GTA 160)

Attraction in Florence Attraction in Florence www.florence.netwww.florence.net

Ponte vecchioPonte vecchio CathedralCathedral Uffizi MuseumUffizi Museum David of Donatello David of Donatello Gitto’s Tower Gitto’s Tower

Milan best dealsMilan best deals

Cervo Hotel*** Best Price !!Cervo Hotel*** Best Price !!October E 99 (GTA 105)October E 99 (GTA 105)

Enterprise HotelEnterprise Hotel **** Best Expo Hotel !! **** Best Expo Hotel !!October E 153 (October E 153 (GTA 169)GTA 169)

Sanpi Hotel **** Best value!!!Sanpi Hotel **** Best value!!!October E 149 (October E 149 (GTA n/a)GTA n/a)

Attractions in MilanAttractions in Milanwww.hellomilano.itwww.hellomilano.it

Exposition center Exposition center Duomo Duomo Shopping areasShopping areas San Lorenzo BasilicaSan Lorenzo Basilica Fashion Fashion

How can I help you to sell How can I help you to sell more ?more ?

Please send any questions, comments, suggestions or request to:

Gennaro Vitale

gennarov@touricoholidays.com

Tel. +39-3891711557