ConnectIndia Subhasis Chatterjee (CEO), 2013

2

Good old days of creating

product / service and

bring customers into it has

evaporated

Business must deliver

based on customers’

demand

Social media and cloud

enabled services

Information explosion

through internet

Companies from other

territory can impose

threats

Competitors know more

about you

Customer has become

more powerful and

informed

Custom and value for

money aligned product

and services

Customer

expectations Technology

Competition Business

3

What’s IN What’s OUT

Digital media Print Media

Stick to a job! Freelancer

Work from anywhere, anytime Work 9 to 5

Work on what you LOVE Love what you have been

asked to work on

4

Letter Writing Essay Writing Paragraph Writing

Story writing News byte Writing Exam paper writing

Research paper writing Legal drafting Email drafting

Each of these has content! So, how content writing is so different?

5

Must be Keyword rich Smart content to be picked up by

SEO Must be succinct in volume

Reader friendly, key messages in

the front

Step-1: Create enough curiosity

Step-2: deliver the message clearly and precisely

Step-3: User should feel he/she got what he/she was looking for

6

You have to win a 20 sec warfare!

Uses are not going to judge your scholar

Reverse the pyramid. Conclusion first!

Scan-able text not essay writing

Use action words. Let go passivity

7

Sachin strikes the ball to the boundary and both, India and Sachis’s score increased by 4 Sachin hammered the ball to the fence pushing up team and his score by 4

The road leads through the jungle in a cris-cross fashion and we followed that We followed the road which snaked through the jungle

Our company grew handsomely last year with a huge revenue growth and tremendous profit and headcount Our company grew 30% YoY compare to 20% last year with a 5% overall increase in profit margin and headcount

Hotel riversea is placed on Puri beach and has all the modern amenities with affordable price. It also Provides services to visit the nearby places like Chilka, Konark etc. Hotel riversea is planced at the heart of puri beach at a stone throw distance from Swargadwar, with all modern amenities at a wallet friendly price with a special service to visit nearby places like chilka and konark

8

This is just the trailer. Entire course & learning is further interesting

9

Our 3 point

Agenda

Create moderate good and good great content writers

Create Alternate employment opportunities

Explore, participate different areas around English literature. Together!

10

A strong desire to become a content writer

Must be moderate to good in English writing

Have internet connection and a desktop or laptop with skype installed

11

Evaluate Individuals

Fit? Evaluate

Competency Level

L1 course for less scorers

L2 Course for average scorers

L3 course for low scorers

Yes

No

L4 course to prepare for the next level

Successfully Completed??

Get assignment from ConnectIndia or as a freelanceer

& Start earning!

12

Please connect @ ConnectIndia (Contact details given in this facebook page) and learn Who can enroll

How to enroll

Course details (structure, fees, delivery medium & duration)

Expectations from individuals

13