welcome to class 3 chapter 2 business environments are divided into two ( 2 ) primary categories...
TRANSCRIPT
- Slide 1
- Slide 2
- Welcome to Class 3 Chapter 2
- Slide 3
- Business Environments are divided into two ( 2 ) primary Categories External & Internal
- Slide 4
- Business Environments Environments External GeneralCompetitiveInternal Resources Leadership
- Slide 5
- The The external environment (general (general & competitive) 1. A ll issues, occurrences, trends, etc. that are outside the firm 2. Issues are beyond the direct direct control of the TMT. The The internal environment (resources (resources & leadership) 1. A ll issues, occurrences, trends, etc. that are within the firm 2. Issues are within the control of the TMT. Both environments influence strategic planning
- Slide 6