welcome to class 3 chapter 2 business environments are divided into two ( 2 ) primary categories...

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Business Environments: External and Internal Welcome to Class 3 Chapter 2

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  • Slide 1
  • Slide 2
  • Welcome to Class 3 Chapter 2
  • Slide 3
  • Business Environments are divided into two ( 2 ) primary Categories External & Internal
  • Slide 4
  • Business Environments Environments External GeneralCompetitiveInternal Resources Leadership
  • Slide 5
  • The The external environment (general (general & competitive) 1. A ll issues, occurrences, trends, etc. that are outside the firm 2. Issues are beyond the direct direct control of the TMT. The The internal environment (resources (resources & leadership) 1. A ll issues, occurrences, trends, etc. that are within the firm 2. Issues are within the control of the TMT. Both environments influence strategic planning
  • Slide 6