welcome to camry hybrid sales training...
TRANSCRIPT
PRODUCT TRAINING
Welcome to Camry Hybrid Sales Training
2018
I. Background
0.5
0.9
1.6
0.6 0.7
1.21.5 1.7 1.8
2.0
2.32.6
3.03.3
3.73.9
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Growth in luxury Market
Source: GENDAI TTL Market Forecast MAR’17 & IMC Study
Forecasted
Un
its
in T
ho
usa
nd
sBackground
Growth in Hybrid Market
0% 0.1%1.3%
2.5% 3.2% 2.9%4.1%
5.4%7.0%
9.1%
11.8%
14.1%
17.0%
20.3%
23.4%
26.9%
0%
5%
10%
15%
20%
25%
30%
'10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25
Hybrid Mkt ShareMkt. share
Forecasted
BMW X1, 188
Audi A3, 126 Audi Q2, 8 Used Camry HV, 79
Audi Q3, 32
Merc E300, 10Merc E250, 2
Merc E200, 100
Audi A4, 248
BMW 5 Series, 4
Merc C180, 153 Audi A6, 175
BMW 3 Series, 45
Used Crown HV, 52
Audi A5, 6
3
5
7
9
11
13
15
17
7.5 8.0 8.5 9.0 9.5 10.0
RSP
(P
KR
) M
illio
ns
M2
Market Landscape
Luxury segment - LowRSP barrier of 9 Mln
Segment volume: 1,112 units
Luxury segment - HighSegment volume: 119 units
Background
Camry gasoline RSP- 10.9M
Camry HVRSP- 8.5 M
HV Market Landscape
Aqua,5230
New Used TTL % Share
Merc 67 52 119 0.9%
Porsche 19 15 34 0.3%
Honda 3,231 3,231 24.9%
Toyota 1 9,576 9,577 73.9%
TTL 87 12,874 12,961 100.0%
Background
Honda Accord, 13
Porsche Cayenne (new), 19
Porsche Cayenne, 7Mercedes E300 (new), 10
Mercedes S400 (new), 57
Mercedes S400, 41
Toyota Crown, 52Honda Vezel
1,670
Toyota Camry, 79
Lexus RX450, 126
Toyota Axio679
Toyota Prius2,746
Toyota Fielder, 549
Honda Freed670
Honda Grace, 80
Toyota CHR103
Honda Fit763
-
2
4
6
8
10
12
14
16
18
20
6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5 10.0 10.5
Mill
ion
s
No vehicle in this zone
Above 12 Mln: 134 units (1% market)
Below 9 Mln: 12,807 units (99% market)
Introducing the all new Camry to capture the growing market
of Hybrid Luxury sedan!
Illustrious History of Camry HV
History of CAMRYSales have risen with each
succeeding generation since
exporting started in 1983.
CAMRY globally has been able to
maintain the status of “The King of
Sedans” for 20 years.
1st Gen | 1982-1986Exporting begins in 1983 as
Toyota's first transverse engine
FF sedan
2nd Gen |1986-1991Toyota’s global sales grow
by 20%
3rd Gen | 1991-1996Exclusive body for overseas
market
4th Gen | 1996-2001
Becomes best-selling mid-
size sedan in North
America
5th Gen | 2001-2006
Prestige model for
Asia is added
6th Gen | 2006-2011HV model added, becomes the
segment leader in China
7th Gen |2011-The New ERA (Emotional & Rational)
Sedan concept receives a full model
change undergoes a large-scale
minor change in 2014
II. Development Concept
Performance & Experience Intelligence & Experience
05
0603
02
01 04
Unprecedented
Change
Natural beauty styling and
a sedan package
Leading fuel economy and
driving performance due to
the renewed powertrain
High quality ride
World top class safety
performance
Segment leading advanced HMI
(Human Machine Interface) and
a high quality cockpit
Impressive Value For Money
and differentiated items to
attract upper grade users
Key Selling Points
TNGA (Toyota New Global Architecture)
＝ Movement to re-innovate Toyota’s car-building
from the ground up
TNGA Philosophy
Make the
customer smile
Making
“ever better cars”
Structure
reform
Create
stylish
and
charming
cars
improve
performance &
competitiveness
Development Concept
Architecture of parts such as the
platform, drivetrain and suspension with
the best performance has been born.
Platform New 2.5 L
“Dynamic Force Engine” Direct Shift - 6ATDouble Wishbone
Rear Suspension System
image image image image
13
Proposition
CAMRY PROPOSITION
A practical luxury that is striking in every sense
11
III. Product Information
EXTERIOR
Exterior
11
Sensual-Smart Confidence
Original sketch
An above-class driving
dynamics and a high
status feel
Unique cabin that’s
both practical and
stylishUnique approach
to the cabin
Style at expense
of practicality
Individuality that stands
out, even from a distanceFront and rear design that are
both sporty yet suggestive of
high status quality
12
Exterior Body – Front Profile
Low center of gravity and wide stance
Shiny Metallic Paint • Lowered overall height (-25 mm) and width (+20 mm)
• Driver‘s seating position lowered 22 mm and moved back 49 mm
• The engine hood, cowl and belt line height have been lowered
Exterior Body- Rear profile
• Adequate rear-seat head clearance
• Roof Extension
Exterior Lights
DRL/clearance lamp
Bi-Beam LED
Front turn
signal lamp
Daytime Running Lamps (DRLs) with three-dimensionalclear lenses
LED fog lamps reducing power consumption& enhanced fuel economy
Tail lamp
Rear turn signal
lamp
Backup lamp
Stop Lamp
Rear combination lamps with LEDs
LED Headlamps with Automatic High Beam (AHB)
Bright Bi beam LED lamps with chrome plated ornamentation designed for clear visibility using solid lenses in three layers
Headlamp Cleaner
Exterior - Wheel
Bright machined finish
All silver paint
17 INCH ALLOY RIM – LOW GRADE
All silver paint
18 INCH ALLOY RIM – HIGH GRADE
Exterior - Specifications
Side turn
signal lamp
with
defogger
Larger field
of view
Door-mounted outer mirrors
Panoramic Roof with Glass Top
Smart Door Handle with Touch Screen
Smart Trunk Opener
Exterior - Colors
PLATINUM WHITE PEARL
EMOTIONAL RED
STEEL BLONDE ATTITUDE BLACK
DARK BROWNDARK BLUEGRAPHITE
25
Customer Benefits
INTERIOR
Interior
1112
Delivering a combination of
sportiness & spaciousness
Fusing an advanced, best-in-
class HMI with the interior
design
Pursuing rich texture
and finish provided
Part Highlight/finish
(1)Instrument panel
upper
Soft-touch slush molding
(TPO surface)
(2) Meter cluster rings Satin plating
(3)Center register
knobsSatin plating
(4)Side register
(knob and molding)Satin plating
(5)Instrument panel
ornamentationFilm design
(6)Front console upper
ornamentationFilm design
(7)Instrument panel
padTPO surface + urethane foam
(8) Console lid PVC surface + urethane foam
(9) Shift lever bezel Satin plating
(10) Cup holder rings Satin plating (high grade)
(4)
(6)
(2) (1) (3)
(7)
(9), (10)
(8)
(5)
Footwell lighting
Indirect door inside
handle lighting
Indirect door inside handle lighting
Front console lighting
Lighting locations
Interior
Cross-sectional view
of seat occupant and
comparison with
current model
BB
A
A
Hood, cowl, and belt line
have been lowered
Thickness of the
instrument panel has
been reduced
Combination of a light, sporty looking instrument
panel and spacious interior
List of highlights and surface materialsGlove box lighting
Interior – MID Display
Driving supportAudio
information
Vehicle
information
ECO driving/fuel
efficiency
Parking Assist
Tabbed
display area Outside
temperature
display area
Shift position
display area Odometer
Interior – MID Display
Four direction
/enterCruise
controls
SeekMode
Return
Volume
Voice
recognition
The audio, meter and driver support systems operation switches have been centred on the steering wheel, allowing the driver to operate them without releasing their hand from the steering wheel, contributing to safe driving.
Interior – Colors
This color scheme combines a dark gray instrument panel upper
and on the floor with two newly available beige colors. As in the
gray color scheme, this arrangement adds bright beige as if to
envelop the seat occupants with the aim of creating a luxurious,
elegant interior space.
A black that is somewhat brighter than blacks used previously has
been developed in the aim of creating a premium interior. This
interior color highlights the newly developed satin chrome accents by
calling attention to the seat material and interior materials in an
emotionally appealing manner.
31
Customer Benefits
ENGINE
Engine
Engine type
A25A-FXS
A25B-FXS*2
Hybrid
Valve mechanism16-Valve DOHC,
VVT-iE (Intake)
Bore X Stroke (mm) 87.5 x 103.4
Displacement (cm3) 2487
Compression ratio 14
Fuel system D-4S
Max. output (kW/rpm) 131/5700
Max. torque (Nm/rpm) 221/3600–5200
Dynamic Force Engine with Euro 5 emission control.
Toyota developed the Dynamic Force Engine, a new 2.5L inline-four power plant that delivers high output along with combustion efficiency that ranks among the most efficient engines in the world.
The new engine incorporates a number of advanced technologies such as Variable Valve Timing intelligent system by Electric motor (VVT-iE) to deliver a sophisticated blend of improved output, fuel efficiency, and emissions performance.
Engine - Hybrid
By realizing reduced fuel consumption, the burden on the environment is decreased. This realizes both economy and ecology.
ECO
NORMAL
SPORT
0 20 40 60 80 100
Acce
lera
tio
n
Large torque
feeling
Acceleration pedal opening (%)
Engine – Driving Modes
A Drive Mode Select switch enables the driver to select operation characteristics among three kinds of driving modes 6 speed with sequential shift
35
UTILITY & COMFORT
Utility & Comfort
8 inch Multimedia system with 6 speakers
Utility &Comfort - Panoramic Roof
A panoramic roof with movable glass section which enables the front part to be opened and closed.The entire roof surface has been made of glass, allowing in 2.4 times more light than the moon roof.
Back Monitor
USB ports
Utility & Comfort
Dual Zone Auto AC with Nanoe Technology
Rear AC Vents
Rain-sensing wipers
Powered Rear shade
Utility & Comfort – Storage Spaces
SAFETY
Safety Specifications
Vehicle Stability Control
Hill Start Assist Control
ISOFIX Child Seats Anchors - 2
Immobilizer With Alarm Impact Absorbing Structure Brake Hold & Electronic Parking Brake
6 SRS Airbag – Driver + Front Passenger, Front Side, CSA
PRODUCT WALKAROUND
COMPETITION COMPARISON
Audi A6PKR 8,900,000
Audi A6
Negative
-Conventional Technology
- 1.8L Engine (Torque: 320, Output: 190)
- Sunroof
- DVD player with 7"display
Positive
- Fr. Passenger Seat Power Lumbar
-10 Speakers
- Tire pressure monitoring
Camry HV
Positive
- Hybrid Technology
- 2.5L engine (Torque: 400+, Output: 211)
- Panoramic Roof
- DVD player with 8"display
Negative
- Not Available
- 6 speakers
- Not available
Camry v/s Competition
Camry HybridPKR 8,499,000
Service Centers : 3
Cities: 3 (KLI)
Service Centers : 3
Cities: 3 (KLI)
Service Centers: 3
Cities: 3 (KLI)
Service Centers : 45
Cities: 20 (Nationwide)
Dealership Network
BMW Active Hybrid 5Engine- 1.8LRSP – 12.5M
Mercedes Benz S Class S400 Engine – 4.0LRSP- 21M
Porsche Cayenne S E-HybridEngine – 3.6LRSP-22.7M
Porsche Panamera Turbo S E-HybridEngine – 4.0LRSP- 33.4M
Does not offer any Hybrid Variant
Toyota Camry HybridEngine – 2.5LRSP – 8.5 Mln
Camry v/s Competition
CAMRY HYBRID v/s COMPETITION
CAMRY PANORAMIC v/s COMPETITION
Porsche Panamera 4RSP- 24.8M
Does not offer
Toyota Camry HybridEngine – 2.5LRSP – 8.5 Mln
Audi A8 4.2 FSI QuattroRSP-22.5M
Mercedes Benz E Class E200 RSP- 12.4M
Camry v/s Competition
A QUICK RECAP!
Recap
INTERIOR• Push Start• Integrated Driving mode: Eco, Sport, Normal• Cruise control• MID 7-inch• Sequential gear shift• Steering wheel with switches (Audio + MID + Tel) • Vehicle Stability Control• Rear AC vents• AV System 8-inch• Sun Shade: Rear auto and side manual• Dual Auto A/C
SAFETY• ISOFIX Child Seat Anchors• Front seat: D-8way, P-4way• 6 Airbags: D+P + FR Side + CSA• Immobilizer with Alarm• Hill Start Assist control
EXTERIOR• Headlamp: Auto High beam (Bi Beam)• Headlamp: 3 layered LED Projection• Headlamp cleaner• DRL LEDs• Rear combination lamps • Retractable Side View Mirror• Fog Lamp• 18-inch Alloy Rim• Smart Key• Smart Entry Door handle• Smart Trunk opener• Panoramic Roof with glass top
Thank you!