Welcome to ASI

Presented by ASI Distributor Services

“I recently took the big leap and decided to venture out on my own. Now, less than

6 months later, I just closed a deal that netted me over $11,000 profit on one

sale. Starting my own company through ASI has been the best business decision I

have ever made.”

Brennan Ryanasi/194718

“Since joining ASI over a month agowe acquired four new prospects, are

quoting on several large jobs and expect orders very shortly. We can see now that we will be getting printing jobs from these new leads as well. We just did a printing job for one of our prospects because of inroads with promotional products.”  

John Leskoasi/225065

"ESP Online gives me a competitive advantage in the industry. I’m able to quickly pull together organized personalized quotes

for prospects and customers consistently beating my competition to the table. The time savings is worth the membership cost many

times over. Combined with search capabilities, and subscribing is a no-brainer."

Chris Dixon

asi/300094

"I love my ASI membership because it putsmoney in my pocket fast. I can quickly create

a presentation of ideas in ESP Online… send out those ideas within 30 minutes of a request... I have had orders signed within one hour

from initial request and I didn't leave the house, now that's putting money in my pocket fast.

Thank you ASI!"

Terry Greerasi/304978

“ASI & UPS: this simple partnershipsingle handedly added several thousand dollars to our bottom line in '07 and '08.This was a "turning point" for me in our

appreciation of ASI's partnership.”

Bobby Lehewasi/309656

“I had a huge presentation recently for oneof our top clients. Our job was to present new,

unique, and unusual ideas…We used ESP Online’s virtual sample feature to seamlessly

place the client's logo onto the products. We not only impressed them with our

presentation, but walked out of the meeting with a 10,000 piece order for one of the

virtual sample items!”

Jessica Ibsenasi/194718

“In one transaction we earned over $70,000 with minimal effort. We had a

tight delivery schedule, but worked with our supplier to make sure the in-hands date

could be met. We believe our achievements in the business are a direct result of

ASI and ESP Online.”

Lisa Buehlerasi/372419

“dream INK has grown each month sinceour start in January with your sales and

support. ASI allowed me to challenge local competitors, utilizing my creative talents,

problem solving skills and marketing experience with a truly unique, "one-source"

network of anything that can be printed, packaged or promoted!”

Jason McSweeneyasi/183364

“As an owner of a trophy and awards shop we wanted to offer our customers choices,

competitive prices, and promotional products.

We joined ASI, subscribed to ESP Online and LogoMall and increased our

sales immediately.”

Jeffrey Leskoasi/115022

“We are very new to ASI, but have seenan immediate benefit to being a Member.

With ASI on our side, customers can now look to us to supply them with all their

promotional needs as well as the products and services that they already get from us.”

Anthony Narciseasi/300849

“ASI membership entitles us to several advantages. Partnerships with UPS,

Affinity Express (who we use exclusively),and OfficeMax have more then paid for

our membership.”

Nancy Lottasi/353551

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Promotional Products Industry

Promotional products are items imprintedwith a logo or advertising message andgiven to customers as premiums, prizes, commemorative products or other incentives.

Promotional Products Industry

$19.6 billion spent on promotional products annually

$16.0

$16.5

$15.6

$16.1

$16.9

$17.8

$18.6

$19.6

$15.0

$16.0

$17.0

$18.0

$19.0

$20.0

Billions

2000 2001 2002 2003 2004 2005 2006 2007

Top 10 Reasons To Sell Promotional Products

1. You will increase sales from your current customers.

2. You’ll introduce your main business to new customers.

3. There is no inventory to carry & no investment in expensive equipment.

4. You’ll improve your customer retention –no need for them to go to another vendor.

5. You understand logos/ artwork, you already know the products.

Top 10 Reasons To Sell Promotional Products

6. Big savings on everyday business services. (average ASI member saves $2400/year)

7. New technologies make sourcing products and promoting your capabilities simple.

8. The average order is about $1,000 and customers typically buy 3 times per year.

9. Low barrier to entry & costs less than a cell phone bill to get up and running.

10. Your customers already buy promotional products - shouldn’t it be from you?

What is ASI?

• ASI is the largest media and marketing organization serving the advertising specialty and promotional products industry for over 50 years.

– With over 25,000 members it is the largest professional membership network in the industry

• 3500 Suppliers: manufacture or importpromotional products.

• 22,000 Distributors: sell products to end buyers

• Premier provider of media services to the ad specialty industry which includes award-winning magazines, catalogs, tradeshows, and business software.

ASI Benefits Add Up To Huge Savings

Discounts up to 45% shipping, 65% freight with world’s largest package delivery company

Savings as much as 50% on monthly credit card processing fees

Special member pricing on hundreds of items

The Power of Branded Marketing71% of business professionals reported receiving a promotional product in the last 12 months.

76.1% of consumers could remember a company’s brand when given a promotional product.In comparison: 53% could recall the name of a singlemagazine or newspaper advertiser.

Spending on branded products was 83% greater than radioadvertising, 73% greater than Internet display ads and nearly 5 times larger than outdoor advertising.

95% of all businesses purchase Promotional Products… Who tops the list?

1. Financial2. Manufacturing3. Health/Medical/Hospitals4. Consumer Products5. Education/Schools/

Universities6. Associations/Clubs/

Civic Groups

Source: Counselor Magazine

State of the Industry, July 2008

How End-Buyers Use Promotional Products

• 73% Business gifts • 52% Customer retention & loyalty programs• 48% Trade shows• 47% Employee incentives & recognition• 41% Customer acquisition

Source: Counselor Magazine, December 2007Survey look at the buying habits of 500 end-buyers

Top 5 Most Effective Products

• End buyers’ Top 5 in 2008 Survey:

- Apparel

- Writing Instruments- Desk Accessories- Food Gifts- Gift Cards

The Successful Start

• Position yourself as a Branding & Marketing expert

• Crossing over from another industry?... Start with the clients/contacts you already know!

• Set up a display & order imprinted catalogs

• Actively promote your website everywhere

• New business? Start by selling to people you know

Customize Your Solution

• What is the purpose?

• Who is your target market?

• What are you willing to spend to accomplish your goal?

Budget for the project–not a product

• What is your timeframe?

32,000 Distributors, including 100% of theCounselor top 40 distributors use ESPOnline to manage their business, increase sales and profit margins.

• Find products quickly and create professional presentations.• Sales Generating Event Planner• Industry Standard Purchase Order• Professional Virtual Samples• Confirmed Pricing by Suppliers

• End-buyer shopping engine– Over 300,000 items for end-buyers

to purchase– Same shopping engine that

powers Home Depot, Barnes & Noble, and Walmart.com

• 24/7 Lead generator– Generate ideas with a Google-like

keyword search– End-buyer’s orders come directly

to your inbox

• Professional appearance– Give your company a first class

website to impress your customers

Catalogs

• ASI produces 10 different catalogs to market your business

Top sellers:

- Spectrum- Idea Showcase- Media File- The Gift Book

• The average catalog is viewed by 3 or more prospective customers

• Drives traffic to your website

ASI Membership Packages

ESP Online, LogoMall and Catalogs $209.99

ESP Online and LogoMall $189.99

Membership and ESP Online $129.99

Basic Membership $ 29.99

Monthly Payment

ASI Resources For Success

• New member website www.asicentral.com/newmember

Download: Jumpstart - 30 days to revenue• Marketing your business, free

sales collateral, marketing tips, and worksheets www.asicentral.com/marketing 

• Education: Getting Started Video Series

• ASI Education: ASI Shows and 24/7 Webinars

Thank You

We look forward to helping your business grow in our industry

ASI Distributor Services800-546-1350