Welcome to ADF&PCD Paris 2018

Eduardo AlegríaGlobal Metal Packaging Inks – Sales directorSun Chemical

Brand Protection

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Who We Are

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The world’s leading

producer of inks, coatings

and pigments

Sun Chemical’s global presence, combined with

our parent company DIC, allows for the delivery of

local service and support customized to your market.

63Countries

20,000+Employees

176Subsidiaries

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Driving the future

of innovation2

average number of patents filed per month by Sun Chemical

17R&D

locations

$100mper year invested in R&D

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Principle products of DIC

48% Printing Inks

22% Polymers

14% Application

Materials

16% Fine Chemicals

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A Global Brand Protection Business

New Jersey,

USA

Manchester,

UK

Brand Protection is complimentary to existing

businesses and differentiates SunChemical as an

innovative solutions provider and

partner of choice for ink and non ink related opportunities.

Gallarta,

SpainNiederwangen,

Switzerland

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A Global Brand Protection Business

Global presence and Implementation

We are everywhere our multinational customers

do business

Diverses portfolio; innovative and with customized

solutions

We already protect billions of packages every year.

We are a unique Company in this field.

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Counterfeiting, An illegal business

counterfeit

No legitimate business or country is immune to the impact of counterfeiting

and piracy, and no single actor can successfully fight the battle alone.

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The Global Counterfeit Challenge

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The Global Counterfeit Challenge

Estimated to be 2,5% of the world commerce

Estimated to be larger than drug dealing or

prostitution

Estimated to cause 200.000 job losses yearly

Counterfeit

goods market

$1 trillion

Estimated to generate 900 bn$ losses every year

In 2016, U.S. law enforcement agencies seized

31,560 shipments containing counterfeit goods at

a value of $1.4 billion had they been genuine.

December 2015, Russian authorities have found more than 80,000 false motor oil barrels..

WD-40 products in China accounted for around 25

per cent of the market, half its own legitimate share

of around 50 per cent.

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Industry Sectors

BeveragesTobacco Electronics Food Pharma

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The Global Counterfeit Challenge Pharma

Jewlery and watches

Cosmetics and Perfumes

Condoms

Beer

Batteries

Tobacco

Shampoo

Olive Oil

ANYTHING…

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The Global Counterfeit Challenge

Worldwide

epidemic with vast

dangers

Threats to public

health through

production of

inferior goods

Across industries in

a wide range of

diverse product

types

Counterfeit

goods market

$1 trillion

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Worldwide

epidemic with vast

dangers

Threats to public

health through

production of

inferior goods

Across industries in

a wide range of

diverse product

types

The Global Counterfeit Challenge

Variety of Brand

Protection Solutions

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Counterfeit issues

Erosion of

brand value

Reduction in

consumer use

Reduction in

profits

Defrauds the

customer

Health risk

Identity theft

Forged

documents

Copying

Lookalikes

Refilling

Diversion

Areas for

protection

Labels

Films

Cartons/

bottles

Metal

Packaging

ID cards

Secure

documents

Passports

MARKET

SHARE

REVENUE

IDENTITY

REPUTATION

ISSUES

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The Solutions

RESULTS

A multi-layered approach

using a combination of:

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UV Fluorescent

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Apollo or Orion Tagged Inks

Available in various

types of printing ink,

supplied in a spot

colour or as a varnish

High light fastness

BWS 7

Apollo responds to a

laser pen and keyfob

Orion only responds

to a keyfob

IR taggants are more

secure that UV

fluorescent solutions

Solution does not

compromise style, design

or colour of packaging

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Taggant 4

Region D

Taggant 1

Region A

Taggant 2

Region B

Taggant 3

Region C

Multi-Taggant/Reader System

Regional identification via

dedicated, calibrated

miniature portable reader

Multi-taggant system incorporated

into product packaging for global

supply chain

Each taggant

dedicated to specific

geographic region

Advanced algorithmic

analysis

Custom signature

calibration

Battery operatedand rechargeable

LED & audible

feedback

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Reveal - IR Invisible Black Ink

The IR-T Black ink can be printed on a

design and becomes invisible when

viewed with an Infrared (IR) camera.

IR

Available in various

types of printing ink

Solution does not compromise

style, design or colour of packaging

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Valimark™ Tagged Inks

ValimarkTM brand protection microsphere technology

Inks and coatings

Unique microspheres

available in several colours

Marker detected by a low

cost portable optical reader

Microspheres are

undetected by Infra-Red,

UV or magnetic emission

Single source of supply

Security

Ease of

detection &

implementation

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Verigard™ Machine Readable Taggant / Reader System

Proprietary technology

and reader only

available from

Sun Chemical

Reader tuned to look for a unique taggant signature

Inks

Varnish

Holographic foils

Risk of

counterfeit

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Forensic TaggantsForensic chemical

analysis feature for litigation support

A unique chemical taggant/marker is incorporated into an ink or varnish formulation at very low trace concentration without affecting its physical or chemical performance characteristics

Laboratory analysis is required for authentication

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SunTag– Smart Sensor Technology

Protecting billions

of items each year

Device integrated sensor-taggant system for cartridges and refills

SunTag customization& implementation

Integrated, miniaturized

footprint to fit your designs

Interactive point-of-use

authentication and identification

Helps protect product

Quality & Safety

Custom and

cost effective

Fraction of the cost of

competing technologies

Easy interface with

unique code

Expertise in taggants,

printing, sensors & software

Engineering design

collaboration

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Brand Protection Solutions

Colourshift Standard

Colourshift Premium

Metachromic

Thermochromic

It is recommended to use a multi-layered approach,

and use several security features combined.

SUNSHIFT®

OVERT

UV Fluorescent

TAP Varnishes

Apollo IR Responsive

Orion IR Responsive

Multi-Taggant System

Reveal - IR invisible Black

ValiMarkTM

SUNGUARD®

SEMICOVERT/

COVERT

Verigard

Microtag

Forensic

SunTag

SUNLOCK®

COVERT

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The AuthentiGuard System.

The Security Mark

The Application

The Database

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The AuthentiGuard System.

▪ Embedded code is protected with DSS Prism technology-a

technology that resists counterfeiting on copiers and

scanners

• AuthentiGuard mark is applied to surface during the printing

process

▪ Can be produced using a variety of printing processes

including; Offset, Flexo and Digital

▪ The mark is embedded into the artwork during the pre-

press printing stage

▪ Once the AuthentiGuard mark is scanned, encrypted

information becomes available to the user through

smartphone application.

• The mark holds various amount of information i.e.: origin,

destination, expiration and serial number

▪ Customizable in shape, size and location

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The AuthentiGuard System.

Scan and Decode mark

Authentication

App distribution and control

History of valid/invalid products

Photo evidence capabilities

GPS locator

Result distribution (SMS/e-mail…)

Simultaneously authenticate and read

alphanumeric, linear and 2D codes

Fully customizable features

Thank youfor your attention