welcome streaming media roundtable discussion with four … · •better user experience •lower...

Welcome Streaming Media Roundtable Discussion with Four Thought Leaders in the Industry

Moderator

Dan Rayburn

EVP

Streaming Media

HEVC: the new standard

Speakers Ian Trow

Senior Director

Emerging Technology & Strategy

Harmonic

John Pallett

Director of Product Marketing

Telestream

Carl Furgusson

Head of Business Development

TV Compression

Ericsson

Keith Wymbs

Vice President of Marketing

Elemental

©2013 Harmonic Inc. All rights reserved worldwide.

High Efficiency Video Coding

User Cases

Ian Trow Senior Director,

Emerging Technology & Strategy Harmonic, Inc.

Streaming Media Web-Cast

Thursday 30th May


Agenda

HEVC introduction

Applications use cases :

– DTH

– Cable

– IPTV

– OTT

– Ultra HD

Conclusion


HEVC — What does it deliver for video?

HEVC 50%* improvement on H.264

– Same quality in half the bandwidth

– Double the video quality in equal bandwidth

– Optimized to run on parallel platforms

Ability to deliver higher resolution video:

support for resolutions up to 8192 x 4320

– Main profile supporting 8-bit 4:2:0 video

– Main 10 profile with 10-bit support

* When technology is fully mature


Applications Benefits

OTT • Better user experience

• Lower CDN & storage cost

Wireless Operators

• More efficient use of the bandwidth

• Better video quality

IPTV Operators • More streams to the home

• Increase reach

Ultra High Definition

• Improve HD user experience

• Utilize latest screen technology

4K VoD Movie Distribution

• Match cinematic quality

• Broaden reach of releases

HEVC — What does it deliver for video?


DTH Use case

Live

VOD

Encoding Device Service

MPEG-2 /

AVC MPEG-2 TS Legacy

STB HD

SD

HEVC New UHD

service New STB

HD

UHD

AVC HTTP Connected

Devices

HEVC Improved VOD New STB

Connected

Device

HD

HD


Cable

VOD

Live


MPEG-2 /

AVC MPEG-2 TS Legacy

STB HD

SD

HEVC New UHD

service New STB UHD

HTTP IP / QAM

STB AVC

Legacy

STB MPEG-2 RTSP

HD


IPTV

Live

VOD


HD AVC MPEG-2 TS Legacy

STB

SD

HEVC

New UHD

service New STB

UHD

Increase eligibility

More streams to home

Legacy

STB AVC RTSP

HTTP Connected

Devices AVC

HD

HD

HEVC Improved VOD Connected

Device

HD


HEVC Benefits FOR IPTV : Saving Bandwidth

6 Mbps

2 Mbps

6 Mbps

14 Mbps

2012: Watch HD Record SD

AVC

HSI

SD

HD

6 Mbps

14 Mbps

2014: Watch &

Record HD

HSI

SD

HD

HEVC

4 Mbps

4 Mbps

10 Mbps

HSI

SD

HD

HEVC

6 Mbps

1 Mbps

3 Mbps

2015: Better reach for existing service

Key: HSI:High Speed Internet SD: Standard Definition HD: High Definition


HEVC Benefits: Increasing Reach

0

5

10

15

20

25

30

1 2 3 4 5 6 7 8 9 10 11 12

ADSL2

ADSL2+

Data

Rate

(M

BP

S)

Loop Length (Kilofeet)

14 Mbps AVC

10 Mbps HEVC

25% reach

increase


Service & Network Planning

2 1 1 1 1 1 1 1

6

3 3

3 4.5

4.5

3 3 3

6

10

6

6

5.5

10

0

5

10

15

20

AVC HEVC Internet

HEVC multi stream

HEVC eligibility

HEVC 4K ready

HEVC all options

SD1 SD2 HD1 HD2 Internet

Variety of services can be created with HEVC

Num

be

r o

f S

erv

ices


OTT Use Case

Live /

VOD


AVC HTTP Connected

Devices HD

SD

HEVC Improved Live &

VOD

Connected

Devices

HD

UHD


OTT: What does HEVC bring ?

OTT / AVC

• Average bitrate to ISP is 2-2.5M/s

• Quality is between SD and HD (720p30)

• CDN cost is a major component of OPEX

OTT / HEVC

• Device shipped in 2013 (PC, tablets) can support HD HEVC (720p30)

• Potential to divide by 2 CDN cost over time

• Better video quality, as 720p60 is now possible

• Better video quality as less bandwidth is required

Ultra HD challenges

Challenges Remedies

Live Production workflow • VOD / nVOD to start with

Chip set availability

• SW decoders on PC, tablet, STB , cTV

60Hz Display • Wait until HDMI 2.0 to match

Thunderbolt

Bit depth • Main profile 10 bits recommended


Software

Client

ABR

Live & VOD HEVC

In net &

off net

New Set-

top Box Push VOD Ultra HD Broadcast

Swap Set-

top Box

IPTV

Live & VOD HD CBR IPTV

HEVC Deployments Sequencing

Use Case Resolution Network


7445 4K decoder for

mid’14 production

HEVC Ecosystem Announcements

HD HEVC support for

Snap Dragon S4

HEVC native support

for Galaxy S4

ProMedia HEVC

products

HEVC HD OTT

service on

Samsung F8500

SES, Harmonic

Broadcom World

1st Ultra HD Live


Conclusions

Each market has its own dynamic: OTT, IPTV, Ultra HD

NAB’13 is the first public demonstration of HEVC interop

SW Encoding delivers promising results

HD can be decoded in SW on PC, tablet, STB and connected TV

Ultra HD will require silicon, expected in 2014, for 2015

deployments


Thank you, any questions?

Ian Trow Senior Director,

Emerging Technology & Strategy

Harmonic, Inc. [email protected]

+44(0)7917220500

mailto:[email protected]

welcome streaming media roundtable discussion with four … · •better user experience •lower...

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