welcome / introduction slide - paola signorelli · welcome / introduction slide. cellular power...
TRANSCRIPT
Cellular Power Serum
Press Event Milan, La Posteria, February 5th 2013
INVITATION
Save the Date. We sent it by mail, one month before the event
Invitation. We sent it by post, using a white envelope with
La Prairie logo. An Amanuensis wrote all the Journalists’ adresses.
POWER-PACKED NUTRITION AND SKINCARE
CONCEPT
A Breakfast to present Cellular Power Serum underlining the fact that it is a power-packed skin
savior, providing power to skin when and where it needs it and to stress the connection
between science and beauty.
LOCATION
La Posteria, via Sacchi 5/7 Milan. Located in the center of the city it is easily reachable by all Journalists. Its shape reminds a Greenhouse, the place were Superfoods grows.
FROM THE DRAWINGS…
THE PROJECT
…TO THE REALITY
THE PROJECT
A Futuristic environment featuring La Prairie’s Corporate Colors to point out the advanced technology behind Cellular
Power Serum and the Power Collection.
DECORATION
Lit from within, stacked Lucite Columns emphasize the luminosity of the Collection.
The reticular Graphic reminds the Tissue Guidance Matrix
DECORATION
Tailor-made Fruit Boxes with Superfoods and Cellular Power Serum’s teaser sentence inside to catch our
guests interests and excite their curiosity about the new product.
THE EVENT
9.30 – 10.00 GUESTS ARRIVAL
The Reception
WAITING FOR THE PRESENTATION … THE BREAKFAST
A healthy Breakfast, rich of Superfoods and Anti Oxidant to stress the qualities of Cellular Power Serum’s ingredients and its
Energizing Power.
THE EVENT
10.15 THE PRESS EVENT OPENS
THE MOOD VIDEO
THE EVENT
Valeria de Fiore, General Manager La Prairie Italia, welcomed our guests introducing Cellular Power Serum and speaking about La Prairie’s successes.
Doctor Paola Signorelli, a Nutritionist specialized in Anti-Aging Medicine, unveiled a presentation on beauty Superfoods and on how to prevent the aging process while we are eating.
Alessandra Sofia, Training Manager La Prairie Italia, presented Cellular Power Serum, along with reintroducing Cellular Power
Infusion and Cellular Power Charge Night.
THE EVENT
10.15 – 11:15 SPEECHES
AFTER SPEECHES
A Personal Trainer was there to give some advises to the Editor to power up, with no equipment, no matter where they are – at home or at work or at the office.
AFTER SPEECHES
Dr. Paola Signorelli gave Journalists some advices on healty diet.
Our Beauty Advisors kindly made all Journalists try Cellular Power Serum while explaining its usage and
qualities.
AFTER SPEECHES
GUESTS
97 People: Press Journalists, Directors and Beauty Editors;
Beauty Blogger; TV Journalists;
An Italian famous Actress
GUESTS
Momi Giancolombo and Gabriella Pavesi: A Paola Bottelli and Monika Gervasio: Moda 24
Elisabetta Invernici: Comunicare with Giovanna Quattro , PR Manager La Prairie Italia
GUESTS
Elena Aguzzi: Manzoni; Raimonda Boriani: L’Espresso; Angela Croce: drepubblica.it
Stefania Bellinazzo: Grazia and Susanna Macchia: Vogue
Martina Colombari: Actress with Valeria De Fiore
GUESTS
Antonella Lama and Sacha Detti alfemminile.com
Maruska Colantoni: Cipra Magazine
GUESTS COGNOME NOME TESTATA
AGOSTINI MONICA FLAIR AGUZZI ELENA MANZONI ASCOLESE AUGUSTA MAXIM BALESTRIERO RITA D LA REPUBBLICA BALLADORI BARBARA GLAMOUR BARACCHIA ELISABETTA VOGUE ACCESSORI BARAVELLI DIANA DAILY LUXURY BELLINAZZO STEFANIA GRAZIA BENSA GABRIELLA CHI BETT NICOLETTA RCS AGENTE BETTI ANNALISA BEAUTYTEST.IT BIASSONI PAOLA CONDE' NAST BORIANI RAIMONDA L’ESPRESSO BOSSI RITA VOGUE SPOSA BOTTELLI PAOLA IL SOLE 24 ORE- MODA24 BOVI SARA RCS BRATINA CHIARA ELISA NATURAL STYLE BRIGLIA RACHELE AMICA BUSSINI LUCIANA FREELANCE BUSSOLA MARIANNA ELLE CAITI MONICA FREELANCE CAMPI MARISTELLA FREELANCE CANDUS ROBERTA GOLF E GUSTO CAPPUCCIO GIOVANNA UPPER MAGAZINE CAPUTO VANESSA PETIT LUXES CARAMELLI MARTA VANITY FAIR CARAMIA LUCIANA ELLE.IT CASANOVA MARTA ELENA MONDOROSASHOKKING CASSOL FRANCESCA BEAUTY BUSINESS CASTELLI CONDE' NAST CATTURINI MARINA MONDADORI CIVARDI NICOLETTA IO DONNA COLANTONI MARUSKA CIPRA MAGAZINE COLOMBARI MARTINA ATTRICE CORCE ANGELA DREPUBBLICA.IT CORDEGNI BESSI MONICA MODAONLINE.IT CUSARI LAURA MODA E GUSTO DALLORSO ELENA MY SELF D'AMORE ANGELA VOGUE GIOIELLO DANIELI ILARIA LADIES/CASE COUNTRY
DEL BUONO NICOLETTA AD DETTI SACHA ALFEMMINILE.COM DI DRUSCO FABIA L'UOMO VOGUE FEDELE SIMONA F FREDIANI FRANCESCA CIPRA MAGAZINE
FRIGERIO GABRIELLA VIAGGI IN BENESSERE GENNARI ALESSANDRA PRS GERLI EDY RCS GERVASIO MARIKA IL SOLE 24 ORE- MODA24 GHISI GIANCARLA CORRIERE DELLA SERA GIACCONI CLARA LEIWEB.IT GIANCOLOMBO MOMI A GIANNELLA VALENTINA ITALIA OGGI GILDE ANNA PAMBIANCO INVERNICI ELISABETTA COMUNICARE LA ROSA ANNALISA MEDIASET PUBLITALIA ORLANDI VITTORIA MEDIASET PUBLITALIA LAMA ANTONELLA ALFEMMINILE.COM LIBERO CHIARA STARBENE LOPATRIELLO EMANUELE LIVE MILANO LOREDANA RANNI A LOSINI DANIELA GRAZIA.IT MACCARI MARIA STYLE.IT MACCHIA SUSANNA VOGUE MAFFINA GIOVANNA IMAGINE MANZONI CARLA CLASS EDITORI MARRA MICHELA GRAZIA.IT MICALETTI LUISA POSH/REVE MUDULU GIOVANNA ALLURE MUREEN PUNZINA PAMBIANCO MUTTI MAGDA FREELANCE BALESTRIERO RITA D LA REPUBBLICA PARISINI LUCIANIO DAILY LUXURY PAUDICE ALESSANDRA GLAMOUR PAVESI GABRIELLA A PELLEGRINI BARBARA COSMOPOLITAN PELUCCHI FRANCESCA TV
PEZZINI CRISTINA CONDE' NAST PIANON ALBERTA GRAZIA PICCOLLO MARISTELLA GQ
COGNOME NOME TESTATA
PINELLA PETRONIO LUXEREVOLUTION.IT POZZI M. VITTORIA MARIE CLAIRE RITTATORE LETIZIA AMICA ROGOWSKA JUSTYNA UNIVERSO ROLLE CARMEN FREE LANCE S. MENTANA MARINA BEAUTY BUSINESS SICCHIROLLO ILARIA ESSERE & BENESSERE SINOPOLI VITO BEAUTY BUSINESS TACCANI LAURA FREELANCE TINAGLI CARLA FREE LANCE TODESCHINI CHIARA ONLINE LUXURY MAG. VACCHINI PAOLA DIVA E DONNA VALLI ALESSANDRA AD VARASI FRANCESCA MARIE CLAIRE VIGANO' SOFIA VOUGUE.IT ZAMBONI PAOLA HEARST ZORZI LIANA LIFESTYLE
COGNOME NOME TESTATA
LA PRAIRIE STAFF
Giovanna Quattro, PR Manager Valeria De Fiore, General Manager Alessandra Sofia, Trainig Manager Stefania Martucci, Marketing Manager
Clara Segatto, Beauty Advisor Valeria de Fiore, General Manger Raffaella Barbieri, Beauty Advisor
Raffaella Nuzzo, Beauty Advisor Elena Sardella, Beauty Advisor
GIFT
La Prairie Shopping Bag with Cellular Power Serum A colourful and convenient “superfoods” handout La Prairie usb key drives and boxes withCellular Power Serum press release and photos A usefull workout Flash Card
FIRST RESULTS
Italia Oggi, 6th February 2013
FIRST RESULTS
Il Sole 24 ore, Moda 24, 8th February 2013
FIRST RESULTS
mondorosashokking.it, 8th February 2013
