welcome go solar outreach committee meeting september 12, 2012

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Welcome Go SOLAR Outreach Committee Meeting September 12, 2012

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Welcome

Go SOLAR Outreach Committee Meeting

September 12, 2012

Target Audience for Public Relations CampaignOctober – February 2013

• Residents and businesses owners• Share Go SOLAR information at all their city community events,

board advisory meetings, chambers of commerce, etc. • Visit Partner Resources for all marketing materials

Target Audience for Trainings and Workshops

City Name: _______________ City PIO Name: ________________

Training Program Target Audience Existing city distribution lists or resources

On-line Permitting Training – Building Officials Building OfficialsZoning OfficialsPlan ReviewersInspectors

On-line Permitting Training - Solar Contractors and Customers

Solar ContractorsGeneral ContractorsElectrical Contractors

Solar Rights Workshop HOA’s of Single Family Residential CommunitiesSmall Businesses(No High Rise/Multi-Family)

Solar Financing Workshop Single Family ResidentialSmall Business

October – December

Please submit yourinformation!

Coordination•Work collaboratively with partners to use the marketing materials we develop to reach target audiences. Examples of how partners will do their part:•Include information and articles into their e-newsletters•Email blasts•Hang posters in each partner city•Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/ workshop location(s).

Cities Interested in Planning Events - Zones

North Zone•Deerfield Beach, Coconut Creek, Pompano Beach, Hillsboro Beach, Unincorporated Broward CountyCentral Zone•Fort Lauderdale, Lauderdale-by-the-Sea, North Lauderdale, Oakland Park, Tamarac, SunriseSouth Zone•Dania Beach, Davie, Hallandale Beach, Miramar

Locations – Cities that Offered Their Facilities

North Zone•Coconut Creek, Deerfield BeachCentral Zone•Fort Lauderdale, SunriseSouth Zone•Miramar, Davie

Meeting Dates

Suggested Dates for Partner Cities Community Events•October – February 2013

Marketing Materials• Displays / Exhibits • Bus Signage / Advertising• Radio public service announcements• Promo items• Specific flyers for HOA, Standardized Permitting, Financing, and

Interconnection.• PowerPoint presentations

Marketing Materials• Electronic newspaper banners• Fact sheets • Social media• Web hot buttons / web banners / plasma displays• Press releases and articles• Email blasts with Go SOLAR information• Go SOLAR e-newsletter (recognition of partners)

In-kind from the Cities

• Please provide the hours you spend on Go SOLAR to your city’s Point of Contact.

SolarFest 2013

• We need your help. Join the SolarFest Planning Committee.

New Business

Questions?

Contact Us• Web - www.broward.org/gogreen/gosolar• email - [email protected]• Facebook - @BrowardCountyEnvironment• Twitter - @BrowardEnv• You Tube - @BrowardEnvironment