welcome go solar outreach committee meeting september 12, 2012
TRANSCRIPT
Target Audience for Public Relations CampaignOctober – February 2013
• Residents and businesses owners• Share Go SOLAR information at all their city community events,
board advisory meetings, chambers of commerce, etc. • Visit Partner Resources for all marketing materials
Target Audience for Trainings and Workshops
City Name: _______________ City PIO Name: ________________
Training Program Target Audience Existing city distribution lists or resources
On-line Permitting Training – Building Officials Building OfficialsZoning OfficialsPlan ReviewersInspectors
On-line Permitting Training - Solar Contractors and Customers
Solar ContractorsGeneral ContractorsElectrical Contractors
Solar Rights Workshop HOA’s of Single Family Residential CommunitiesSmall Businesses(No High Rise/Multi-Family)
Solar Financing Workshop Single Family ResidentialSmall Business
October – December
Please submit yourinformation!
Coordination•Work collaboratively with partners to use the marketing materials we develop to reach target audiences. Examples of how partners will do their part:•Include information and articles into their e-newsletters•Email blasts•Hang posters in each partner city•Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/ workshop location(s).
Cities Interested in Planning Events - Zones
North Zone•Deerfield Beach, Coconut Creek, Pompano Beach, Hillsboro Beach, Unincorporated Broward CountyCentral Zone•Fort Lauderdale, Lauderdale-by-the-Sea, North Lauderdale, Oakland Park, Tamarac, SunriseSouth Zone•Dania Beach, Davie, Hallandale Beach, Miramar
Locations – Cities that Offered Their Facilities
North Zone•Coconut Creek, Deerfield BeachCentral Zone•Fort Lauderdale, SunriseSouth Zone•Miramar, Davie
Marketing Materials• Displays / Exhibits • Bus Signage / Advertising• Radio public service announcements• Promo items• Specific flyers for HOA, Standardized Permitting, Financing, and
Interconnection.• PowerPoint presentations
Marketing Materials• Electronic newspaper banners• Fact sheets • Social media• Web hot buttons / web banners / plasma displays• Press releases and articles• Email blasts with Go SOLAR information• Go SOLAR e-newsletter (recognition of partners)
In-kind from the Cities
• Please provide the hours you spend on Go SOLAR to your city’s Point of Contact.
Contact Us• Web - www.broward.org/gogreen/gosolar• email - [email protected]• Facebook - @BrowardCountyEnvironment• Twitter - @BrowardEnv• You Tube - @BrowardEnvironment