Welcome

Go SOLAR Outreach Committee Meeting

October 8, 2012

Marketing Materials• Displays / Exhibits

• Bus Signage / Advertising

Marketing Materials

• Promo items

Marketing Materials

• Electronic newspaper banners

Marketing Materials

• Web hot buttons / plasma displays

Marketing Materials

• Email blasts with Go SOLAR information

Marketing Materials

• Go SOLAR e-newsletter

Marketing Materials

• Go SOLAR Training• 5 Step Go SOLAR Permit

Application• Go SOLAR PSA’s • Go Solar Steamlines

Application Process• Go SOLAR Solar Rights• Go SOLAR Permitting and

Interconnection• Go SOLAR Financing

Marketing Materials

Marketing Materials• Specific flyers for HOA, Standardized Permitting,

Financing, and Interconnection.• PowerPoint presentations• Fact sheets • Social media• Press releases and articles

October November December January February

Press Release•Solar Rights - 12th•Go SOLAR Solar Rights Educational workshop press release – 5th•Open Government and Safety Day – Deerfield Beach – 3rd 10:00 – 2:00•Request for exhibitors for Solarfest - 1st•Go SOLAR online permitting system – 1st

•Town of Davie Holiday Craft Show and Green Fair November 17 & 18

Press Release•Go SOLAR SolarFest Final Workshop Event for Installers, Customers, Government, Residents press release December – February•Request for exhibitors for Solarfest – 1st•Go SOLAR online permitting system – 1st

Press Release•Benefits of Solar Energy - 8th•Go SOLAR Solar Rights Educational Workshop end of October press release – 1st •Go SOLAR Online Permitting Training Workshops end of October press release – 1st•Go SOLAR Online Permitting system launch end of October•Go SOLAR Kiosk launch end of October•Halloween Business Expo City of Coconut Creek Saturday October 27 4-8 pm

Press Release – Start Marketing•Go SOLAR SolarFest Final Workshop Event for Installers, Customers, Government, Residents press release December – February•Request for exhibitors for Solarfest - 1st•Financing Workshop – TBD•Go SOLAR Online Permitting System •Go SOLAR and FPL improve interconnection process

Press Release•Go SOLAR Final Workshop Event for Installers, Customers, Government, Residents press release December – February

Go SOLAR PRESS RELEASE TIMELINE

October November December January February

• Solar Rights - 12th• Go SOLAR Solar Rights Educational workshop press

release – 5th• Open Government and Safety Day – Deerfield Beach –

3rd 10:00 – 2:00• Request for exhibitors for Solarfest - 1st• Go SOLAR online permitting system – 1st

• Go SOLAR Info Cards printed and released• Go SOLAR Billboards

• Go SOLAR SolarFest Final Workshop Event for Installers, Customers, Government, Residents press release December – February

• Request for exhibitors for Solarfest – 1st• Go SOLAR online permitting system – 1st• Go SOLARFest Billboards• Go SOLARFest Traffic Sponsorship• Go SOLARFest 30 Second Radio Advertisement

• Benefits of Solar Energy - 8th• Town of Davie Green Energy and Environmental Committee

Meeting – 4th

• Go SOLAR Solar Rights Educational Workshop end of October press release – 1st

• Go SOLAR Online Permitting Training Workshops end of October press release – 1st

• Go SOLAR Online Permitting system launch end of October• Go SOLAR Kiosk launch end of October• Four PSA’s released to CGTV and Partner Cities• Five-step Permit Application Video released to Video Central,

partner cities and Kiosk• Go SOLAR Tail Light Spectacular Bus Ad Installed

• Go SOLAR SolarFest Final Workshop Event for Installers, Customers, Government, Residents press release December – February

• Request for exhibitors for Solarfest - 1st• Financing Workshop – TBD• Go SOLAR Online Permitting System • Go SOLAR and FPL improve interconnection

process• Go SOLARFest Billboards• Go SOLARFest Traffic Sponsorship• Go SOLARFest 30 Second Radio Advertisement

• Go SOLAR SolarFest Final Workshop Event for Installers, Customers, Government, Residents press release December – February

Go SOLAR PUBLIC RELATIONS CAMPAIGN TIMELINE

Go SOLAR Website

New Business

Questions?

Contact Us• Web - www.broward.org/gogreen/gosolar• email - gosolar@broward.org• Facebook - @BrowardCountyEnvironment• Twitter - @BrowardEnv• You Tube - @BrowardEnvironment