welcome dragon partners
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Welcome Dragon Partners. Quarterly iPad Drawing. Today’s Agenda. 8:30am Welcome and Overview 8:45am Speech Recognition Today and Tomorrow-The Dragon Vision 9:15am Break 9:30am Vertical Selling Tips, Strategies and Successes 11:30am Lunch - PowerPoint PPT PresentationTRANSCRIPT
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Welcome Dragon Partners
• Quarterly iPad Drawing
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Today’s Agenda
• 8:30am Welcome and Overview
• 8:45am Speech Recognition Today and Tomorrow-The Dragon Vision
• 9:15am Break
• 9:30am Vertical Selling Tips, Strategies and Successes
• 11:30am Lunch
• 12:30pm Understanding Customer Challenges and Closing Business
• 2:30pm Break
• 2:45pm At Your Fingers Tips-Sales Tools, Marketing Programs and Promotions
• 3:15pm Open Discussion and Feedback with Marketing and Product Management
• 4pm Closing Remarks
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Dragon Connections Partner Program
• Three Partner Levels
– Vertical Solution Partner
– Gold Partner
– Silver Partner
• Some Benefits of Program
– Certified, preferred partner rebates
– Marketing support-Case studies, trade shows, webinars
– In field sales support
– Access to technical support
• Why add Dragon to Portfolio
– World’s #1 Speech Recognition Solution
– Product differentiation
– Increase revenues and profits-Professional services
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Speech Recognition Today and Tomorrow - The Dragon VisionPeter Mahoney-SVP/GM Dragon
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Alan Russell, Channel Manager-Partner ProgramsMike Challender, Channel Manager-Dragon NaturallySpeaking
Vertical Selling Tips, Strategies and Successes
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Agenda
• The latest Nuance stats
• What the press is saying about Dragon
• The Dragon team
• Our engagement model
• Enterprise applications
• The market for speech technology
• Vertical market view and account review
• Wrap-up and Q&A
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The Latest Nuance Stats
• Leading provider of speech and imaging
solutions
– Over 1,000 filed and pending speech patents and
over 40 imaging patents
– Mobile solutions in more than 5 billion phones,
cars and navigation systems
– More than 10 billion customer care interactions
annually
– Over 22 million registered desktop application
users
• Over 6,000+ employees in 35+ offices
worldwide
• 2010 Revenue $1.12B
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• What press are saying about Version 11:
Dragon NaturallySpeaking 11
– “What’s good about NaturallySpeaking has gotten better … you’ll probably be amazed at how far the technology has come.”
– “Version 11 is vastly superior to previous versions … the bottom line is that voice is finally ready for prime time.”
– “The software is killer. It is accurate. It is fast.”
– “Nuance bolsters the things that matter most: accuracy and speed.”
– “Dragon NaturallySpeaking 11 speech recognition is miraculous.”
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The Nuance Team Behind You
• How do we support you– Our roles and responsibilities (Russell, Challender)– Inside team (Novak, Stamm)– Outside team (Buckley, DeLone, Citro, Guarini, Broudy)– Marketing (Programs/Webinars/Trade show support)
• Model of engagement– Who to engage with– How to engage– Process and procedure– Lead and deal tracking and follow-up
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Americas Dragon Territory Map
John Ingram & Eric GuinazzoSales Engineers(John - 757.927.9686)[email protected](Eric - 978.804.7625)[email protected]
Tom GuariniSouth Regional Sales Manager
State, Local & EducationTom. [email protected]
(703.628.7055)Lori Stamm
Inside Sales Rep(816.500.1378)
Ryan DeLoneNorth Regional Sales Manager
State, Local & [email protected]
(781.308.6878)Lori Stamm
Inside Sales [email protected]
(816.500.1378)
Tim CitroCommercial Accounts & Canada(Including Govn’t & Education)[email protected](978.618.8643)Lon NovakInside Sales [email protected](617.548.3727)
Scott BroudyFederal Government
Sales [email protected]
(817.983.3307)Lori Stamm
Inside Sales Rep(816.500.1378)
Tom WendtDirector, NA Sales DNS
Tom. [email protected](508.397.3040)
Andrew BuckleyFinancial Services & Insurance (FSI) Sales [email protected](781-888-2966)Lon NovakInside Sales Rep(617.548.3727)
WA
ORID
MT ND
SD
MN
MBSASK
ABBC
ON QENB
SC
WY
COUT
NV
CA
AZ NM
TX
OK
KS
NEIA
MO
AR
LAMS
IL
WIMI
INOH
KY
TN
AL GA
FL
SC
NC
VA
DE
NJ
PAMD
WV
NY
VTME
RICTMANH
HI
DC
AK
Mexico
Brazil
South USASouth USA
North USANorth USA
Central AmericaCentral America
South AmericaSouth America
Carlos SuarezSales Manager Central [email protected](52.55.1107.8099)Marcello SurjopolosInside Sales Rep (801.446.4182)
Sales Manager South America
(55.11.3444.7933)
Inside Sales Rep(801.446.4182)
CanadaCanada
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Common Dragon Enterprise Applications
• Field reporting– Insurance claims– Field sales / service– Social workers– Inspectors
• Document creation– CBT Creation– Legal (corporate and law firms)– Court administrators & Judges– Research– Life sciences– Publishing
• General office productivity
• Public safety– Intelligence reporting– Incident reporting
• Ergonomics
– RSI prevention/treatment
• Accessibility– Physical – Key stroke reduction– Language-based learning
disabilities (Dyslexia)
• Call center agent wrap-up
• Screen Navigation - Macros
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The Market for Speech Technology
Insurance • 2.3 million employees in 180,000 establishments
• Document Creation: 209,000+ employees in claims
Social Services
• More than 1 million employees in 56,000 family services establishments
• Industry expected to grow by 73%
Financial Services
• 317,200 securities, commodities, and financial services sales agents
• Large, nationally known organizations (with an extensive network of branch offices throughout the country) have the greatest share of jobs in the industry; however, smaller organizations represent 75% of the total establishments in the industry
Legal • 761,000 lawyers / 238,000 paralegals/legal assistants– 80% employed by law firms: 165,000 law firms – Firms with >25 lawyers: 41,000 (25%) – 8% in corporate (includes 20,000 lawyers in insurance/finance); 12% in gov’t
Education • 93,500 total establishments (66,000 elementary schools, average enrollment of 475 students; 23,500 secondary schools, average enrollment of 700 students; Higher Ed: 2,300 4-year and 1,700 2-year schools)
Public Service • State and local police: 732,000 officers in 17,876 agencies
• State and local governments: 26,900 judges, magistrate judges and jobs; additional 14,400 administrative law judges, adjudicators, and hearing officers
Source: US Dept, of Labor, Bureau of Labor Statistics
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INSURANCE
MARKET REVIEW
Andrew Buckley
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Industry Snapshot: INSURANCE
Business Opportunity
• Transcription services can cost up to $80,000/year per employee
• Field agents spend 3-4 hours per day typing reports
• Document Creation: 209,000+ employees in claims
• 2.3 million employees in 180,000 establishments
• Organizations with > 50 employees: 9,000 (5%)
Industry Challenges
• Heavy workloads with shrinking budgets
• Reduce average claim costs, leakage and expenses
• Increase claims-handling speed / faster claims cycle times
• Maximize performance of claims / more effective claims handling
Why Dragon? • Reduce operational costs and improve customer service through increased efficiency (i.e. SIU)
• Reduce fraud
• Improve workflow– Streamline and accelerate data and claims input – Automate administrative tasks (more time in the field)– Macros (efficiency)
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Industry Overview: INSURANCE
• Timely claims processing is critical to customer retention and increased market share
• Insurance companies need to deliver high-quality customer service while reducing operating costs
• Claims adjusters spend 40% - 50% of their time preparing written documentation
• Claims departments are finding it increasingly challenging to keep up with the number of claims they need to process each month
• Reducing fraudulent claims has a compelling ROI
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Key Questions: INSURANCE
• Focus is on Business Unit Director or Manager – Claims, SIU, Loss/Risk Control, Legal Department
• Claims - Auto/Commercial/Large Loss/Personal Property
• Uncovering opportunities:1. What is the total number of claims you are processing in a
day/week/month/year?
2. What is the value of Investigators handling one additional claim/month?
3. Would it be beneficial if your team(s) was able to do one more assessment or one more claim per week?
4. Are your teams meeting their weekly or monthly objectives?
5. Does your team have quality and compliancy goals for claims? What are they?
6. Do you outsource any work to third party companies?
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Key Messages: INSURANCE
• Dragon can cut documentation time by up to 50%
• Dragon’s custom voice commands can be used to streamline and accelerate claims-related data input
• Dragon’s remote dictation capabilities allow adjusters to make productive use of time away from the office
• Dragon lets claims adjusters dictate more accurate, detailed reports which helps reduce fraudulent claims
• Dragon eliminates the need to use costly transcription services
• Dragon can increase employee satisfaction and reduce turnover
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The Hartford - Legal
Challenge
Current Status / Next Steps
• Claims litigation department of 250+ attorneys responsible for providing legal services to the company and its insured clients
• Needed to eliminate costly transcription service ($500,000 annually) used by ½ the attorneys to create reports, summarize case information
• Improve efficiency of overall operations without adding more staff
• Rolled out 25 out of 75 licenses with remaining 50 rolled out by end of 2010.
• Will expand in 2011 to at least 100 additional staff
• Training needed to be provided and working with their training dept. who will be creating CBT courses for The Hartford (company wide)
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation• Existing enterprise agreement allowed for easy
transition to buying DNS licenses
• Buying incrementally 25 to 50 at a time rather than one lump sum
• Latest deal 50 licenses plus web-based training (users are spread across 35 offices)
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The Hartford
Challenge
Current Status / Next Steps
• Improve efficiency of SIU and Claims adjusters
• SIU poor typists, slowing down reporting time and affecting case load
• Claims dictate field note to a live person who transcribes in real-time in to claims mgmt system
• Complete discovery
• Map workflow for Claims to ensure notes into the CMS in a timely manner
• Schedule training
• Monitor metrics to ensure efficiency gains
• Close on large deal!!
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation• Existing enterprise agreement allowed for easy
transition to buying DNS licenses
• Deal went from start to close in 75 days
• 6 days training including discovery time with the claims and investigators in the field
• 20 Claims licenses and 12 SIU licenses
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Social Services
SOCIAL SERVICES
MARKET REVIEWRyan DeLone
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Industry Snapshot: SOCIAL SERVICES
Business Opportunity
• The industry’s 1 million social workers face an intense administrative burden:
– 75% of social workers spend 40-60% or more of their time on administrative paperwork
– At least half of all social workers put in 5+ overtime hours every week
• According to the U.S. Department of Labor’s Bureau of Labor Statistics, social work is one of the fastest growing careers in the United States
• The profession is expected to grow by 30% by 2010; currently, nearly 600,000 people hold social work degrees
Industry Challenges
• Underpaid, overworked and emotionally stretched daily
• Overwhelming case loads
• Staff retention
• Administrative burden leads to poor accuracy and limited detail
• Lack of detailed documentation leading to states being sued (i.e. Children’s Rights)
Why Dragon? • Operational cost reduction; improved client service; speed data entry; automation of manual tasks
• Safe time and hassle of paperwork – Case reports can be 8-10 pages
• Reduce burnout -- maintain or increase staff retention and job satisfaction
• Disability access; preventing repetitive stress injuries
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Industry Overview: SOCIAL SERVICES
• Most agencies are understaffed, underfunded, and overworked as caseloads and documentation requirements continue to increase
• Social workers often have up to 25 cases open at any given time, resulting in high burnout and turn over rates
• A social worker is required to create and update up to eight separate lengthy documents for any given case
• State agencies face legal action from organizations such as Children’s Rights looking to transform child welfare practices and policies
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Key Questions: SOCIAL SERVICES
• Target contact is COO, Operations Director, or Deputy Director of Field Operations
• Uncovering opportunities:1. Do you use any type of transcription service? Internal word processing
departments?
2. What is your annual employee turnover rate?
3. How many hours in a day do you spend documenting case notes?
4. What is the weekly case load at your office/department?
5. What is the frequency of contact per case?
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Key Messages: SOCIAL SERVICES
• Dragon can reduce documentation times by up to 50%
• Dragon allows social workers to spend more time in the field and less time on paperwork
• Dragon lets social workers dictate notes into a digital voice recorder
• Dragon’s custom voice commands can be used to insert boilerplate text or to automate routine/administrative tasks
• Dragon helps social workers spend more time in the community helping people in crisis resulting in greater job satisfaction and lower turnover
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In Their Own Words: Youth Villages
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Youth Villages
Challenge
Current Status / Next StepsSolution (what problem was solved)Deal Structure (licenses/training) Negotiation• Complete administrative work / documentation
requirements more quickly; capture notes with a digital voice recorder in the field
• Dedicated on-site support staff; centralized administration
• Top-level executive support
• 1,400 counselors and support staff help more than 11,000 children each year from 50 locations in 39 cities across 10 states
• Grueling pace with extensive case documentation (session notes, contact notes, assessments, weekly treatment plans, monthly summaries, etc.) was leading to counselor burn-out and high turnover rates
• Documentation completion time cut by 55%
• Increased counselor retention and maintained consistency in job satisfaction ratings
• Percentage of counselors who felt they had moderate to complete control over paperwork increased from 39% to 82%
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LEGAL
MARKET OVERVIEWMike and Alan
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Industry Snapshot: LEGAL
Business Opportunity
• $1B spent each year on dictation and transcription services
• Productivity & billable hours lost by way of highly inefficient processes including $300+ attorneys typing at 30 to 40 wpm
• 761,000 lawyers
• 80% employed by law firms: 165,000 law firms
• 8% in corporate (includes 20,000 lawyers in insurance/finance);
• 238,000 paralegals/legal assistants (70% employed by law firms)
Industry Challenges
• Overtime fees, outsourced transcription costs, and lengthy turnaround times eat into firm profits and erode client satisfaction
• Flat rate arrangements are increasing
• Competitive environment driving more efficiency
• Staffing costs are high with firms to adjust their staff / attorney ratios
Why Dragon? • Operational cost reduction via transcription cost and staffing reductions
• Improving client service via faster document turn-around
• Speed data entry into time management, billing, case / practice management systems
• Manage email correspondences more efficiently
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Industry Overview: LEGAL
• The legal industry has evolved from a prestigious profession focused on long-term relationship building to a hyper-competitive field focused on maximum revenue generation (billable hours)
• The average associate works 62 hours per week, resulting in poor work/life balance
• Use and adoption of technology is still an individual decision in many firms; younger lawyers adopt technology more readily than older lawyers
• Almost all lawyers use dictation devices for preparing case documentation, but most are still dependent on administrative staff and transcription services to complete required paperwork
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Key Questions: LEGAL
• Target Contact is a Partner or Associate Partner, Director of Technology
• Uncovering opportunities:1. Do you currently have a speech strategy or use a speech platform?
2. What is your ratio of support staff to attorneys
3. Do you currently outsource for your transcription needs?
4. Do you bill back your customers for the time your attorneys/paralegals spend on document creation?
5. Do your attorneys currently use digital recorders for their dictation needs?
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Key Messages: LEGAL
• Dragon can reduce the time and cost associated with traditional transcription
• Dragon helps reduce the time to complete documentation tasks from days to hours
• Dragon helps reduce admin costs and improve the staff-to-lawyer ratio
• Dragon enables administrative staff and paralegals to be more productive and focus on billable activities which reduces overtime
• Dragon helps users complete documents faster with less dependency on support staff
• Dragon allows users to dictate case notes directly into case management systems
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Liberty Mutual
Challenge
Current Status / Next Steps
• Attorneys constantly behind in creating contracts and other legal documents due to limited support staff
• 20 minutes/document, 5-6 documents per day, 10 minutes/system data entry per case
• Dragon restored 6 to 8 hours of productive time per week per attorney
• 100% of pilot participants agreed creation of traditional dictation is faster with Dragon
• 50% reduction in document creation time after 90 days / 70% reduction after 180 days
• Data entry time reduced 70% to 3 minutes
• Revision/correction time nearly eliminated
• Dragon used for about 80% of all documents, 50% of email
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation
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Financial Services
FINANCIAL SERVICES
MARKET OVERVIEW
Andrew Buckley
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Industry Snapshot: FINANCIAL SERVICES
Business Opportunity
• 317,200 securities, commodities, and financial services sales agents across large, nationally known organizations and smaller organizations
• Growing compliance requirements and regulatory demands. Effective compliance is critical to an investment advisor’s practice because it:
– Facilitates a productive, efficient, and transparent client-advisor relationship– Mitigates legal/regulatory issues that could lead to significant fines/costly litigation
Industry Challenges
• Meet growing compliance requirements and regulatory demands while maintaining high productivity and controlling costs
• Rising cost of business in a highly competitive market
Why Dragon? • Fast, efficient and cost-effective solution for creating the documentation required to meet ever-expanding compliance requirements and minimize risk of litigation
– Dramatically reduce the time it takes to document client interactions in CRM systems; improve detail and accuracy of meeting notes
• Enables investment advisors to easily capture the detailed information needed to minimize risk of litigation and improve service to investors;
• Produce other client communications like email, written correspondence, agreements, plans, and newsletters
• Drive higher productivity and control costs for bottom-line results
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Industry Overview: FINANCIAL SERVICES
• Investment management firms and independent investment advisors need to ensure ongoing compliance (i.e. FINRA)
• Non-compliance could result in sanctions, fines or prosecutions
• Investment advisors are subject to the rules of numerous government agencies and independent regulatory groups; this regulatory scrutiny is expected to continue to increase
• To meet compliance requirements and protect against litigation, investment advisors must carefully document all conversations with clients
• Capturing detailed information helps to minimize the risk of litigation and improve service to investors
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Key Questions: FINANCIAL SERVICES
• Target Contacts are Financial Advisors, Investment Advisors, Compliancy Supervisors
• Uncovering opportunities:1. Do you currently use third party transcription services such as
CopyTalk?
2. How does your firm protect itself with regards to state regulations/guidelines regarding the accuracy and detail of your work/case histories?
3. Would it be helpful if you had a way to control the standardization of case notes in your organization?
4. What are your company compliancy guidelines for documentation?
5. How often are audits performed on the case notes that are entered?
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Key Messages: FINANCIAL SERVICES
• Dragon can reduce the time it takes to document client interactions in CRM systems
• Dragon helps improve the detail and accuracy of meeting notes and enabling users to capture them while they still fresh in their minds
• Dragon enables users to produce other client communications like email, written correspondence, agreements, plans, and newsletters
• Dragon helps users maintain documentation to meet compliance requirements and minimize risk of litigation
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Franklin Templeton
Challenge
Current Status / Next Steps
• Offer a mobile dictation/transcription solution using Blackberry
• BB not supported in v10/v11
• FRK management would not authorize a purchase for additional hardware
• Cost was prohibitive
• Another device to carry
• Timely/accurate data from onsite meetings
• Leveraging a transcriptionist for correction and input into Siebel CRM
• Notes meet/exceed internal compliancy standards
• 100 licenses total
• Provide training for Field Sales reps
• Support correctionists
• Run tools like acoustic optimizer
• Leverage ATFA to automate transcription process
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation
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ATFA Workflow
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RBC-Tim Citro
Challenge
Current Status / Next Steps
• Investment Industry Regulatory Organization of Canada (IIROC) policy requiring all customer notes to be electronically entered into their CRM system
• Compliancy – detailed and accurate client notes needed to comply with standards
• Nuance integrated Dragon into their CRM system
• RBC implemented a hardware system that integrated the phone and the PC with a single headset
• Notes were more descriptive which in turn lessened their exposure to liability
• Rolling out 100 licenses of DNS Pro to users
• Phase 2 roll out is 500 licenses in the next several months across multiple wealth centers
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation
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Education IndustryEDUCATION
MARKET OVERVIEWMike and Alan and
friends
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Industry Snapshot: EDUCATION
Business Opportunity
• K-12: $1.5 billion spent on technology and other instructional support in Special Education
– 66,000 elementary schools, average enrollment of 475 students – 3 million-plus school-age children are currently receiving special education services– 23,500 secondary schools, average enrollment of 700 students
• Higher Ed: $84 Million spent on Student Support Services including technology and other instructional support
– 2,300 4-year and 1,700 2-year schools
Industry Challenges
• School systems are trying to adequately serve more and more students with physical/learning disabilities involving written language
• Schools need to teach students a wide range of PC skills, including alternative input methods
• Many teachers receive hundreds of essays, reports, exams or homework assignments from students every week, all of which require timely review and detailed feedback
Why Dragon? • For students with physical/learning disabilities: accessibility; helps special education students keep up with their non-disabled peers
• For students of all abilities: Improves core reading and writing skills
• For teachers and administrators: Streamlines the assessment of student assignments by enabling teachers to quickly add comments and notes
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Supporting Volume Licensing
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Calgary Canada - Dr. Oakley School
Challenge
Current Status / Next Steps
• Mandate to provide site- based, intensive literacy development for complex learners
• Find technologies that can be put into the classroom so that students can be re-introduced to the traditional K-12 setting within 2 years
• Dragon was deemed a software to help facilitate this and has been instrumental in faster re-introduction into their schools
• Staff were trained by the Inclusive Learning Technologies Department to help students get acclimated to the technology
• Calgary Board of Education decided that with the success they’ve had with the software to start introducing it as an inclusive tool
• Purchased 84 school site licenses for both PC & MAC
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation
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Before and After Dragon
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In Their Own Words: Education
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PUBLIC SERVICE
MARKET OVERVIEW
Ryan DeLone
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Industry Snapshot: PUBLIC SERVICE
Business Opportunity
• Officers spend an average of 45% of their time on paperwork (an average of 2 hours of paperwork per incident)
– State and local police: 732,000 officers in 17,876 agencies– Organizations with > 50 officers: 2,224 (13%)– Sheriff departments: 175,000 officers in 3,067 agencies– Probation officers / correctional treatment specialists: 92,000– Correctional officers and jailers: 409,000
• Judicial support staff can spend 30+ hours per week typing multiple drafts– State and local governments: 26,900 judges, magistrate judges, and magistrates
jobs; additional 14,400 administrative law judges, adjudicators, and hearing officers.– Arbitrators, mediators, and conciliators: 9,900 spread across state and local
governments, labor organizations, law offices, insurance carriers, and other private companies
Industry Challenges
• Administrative burden keeps officers/judges from focusing on public service
• Reports must be accurate and detailed, filed in a timely manner
Why Dragon? • Field reporting / complete forms faster
• Speed document creation; improve document details and accuracy
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In Their Own Words: Burlington Police Department
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Iowa Court System
Challenge
Current Status / Next Steps
• Decreased transcription process by 40%
• Budget and fiscal stress alleviated
• Retired support staff job rolls not backfilled
• Organization has access to Tech Support
• Offer a workflow solution to improve transcription process of case reports
• Support staff responsible for up to 35 hours of typing
• Support staff have flexible roles/ multiple locations and are an aging workforce
• Maintenance & Support required
• Upgrade 135 users to Dragon 11 Professional
• Include M&S
• Provide additional training for Judges and support staff
• Set up “roaming user” to improve the workflow of flexible support staff
Solution (what problem was solved)Deal Structure (licenses/training) Negotiation
57
Southern California Edison-VR Solutions
Challenge
Current Status / Next Steps
• Reduce the amount of workers’ compensation claims
• Reduce repetitive motion processes in call center
• Improve Productivity
• Safety
• SCE was able to bring back injured workers
• Reduced risk of future injuries
• Reduced AHT in Call Center
• Contained new hires that may not have met minimum standards
• Safety
• 360 CCA – 8.7 million keystrokes saved/44k Macros launched (July 2010)
• 1200 Licenses DNS Pro
• 700 Call Center
• 300 Ergonomic/Safety Team
• 200 Billing Department (new)
• Continue to leverage existing success into other departments – SCE Tours
Solution (what problem was solved)Deal Structure (licenses/training) /Negotiation
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Questions?
59
Understanding Customer Challenges and Closing Business
featuring John Costigan
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At Your Finger Tips – Marketing Program, Sales Tools and PromotionsAimee Kreth, Marketing Programs ManagerKristen Wylie, Product Marketing ManagerErica Hill, Senior Manager, Corporate Communications
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Agenda
• VAR Resource Portal
• Marketing Program Activity
• Leveraging Public Relations
• FY11 Promotion
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Have You Seen Me?
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What Can I Find on the Portal?
• Resources we have today:
• Product collateral– DNS datasheets– Dragon Dictate datasheet– Feature matrix– Comparison charts
• Demo library– Scripts– Tips for preparation
• Vertical tools– Playbooks– Case studies/testimonials– White papers– ROI calculators
• Multimedia– Flash demos– Feature videos– Customer videos
• Resources we are working on:
• Marketing programs– Webinar invite– Presentations– Sample direct mail– Ongoing promotions
• Press features– Top press clips– Press announcements
• Financial services– White paper– Webinar– Case studies
• Dragon Dictate– Feature demos/videos
• What would you like to see?
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And Don’t Forget our Website
• User workbooks
• Additional instructional videos
• Ondemand webinars
• Knowledgebase
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Marketing Program Activity
• Version 11 intro webinars
• Trade show support and funding
• Monthly webinars– More than 50 conducted in FY10
• Monthly newsletter
• Voice rewards program
• OLP call campaign
• Training services email campaign
• Vertical programs– Social services VITO letter
– RSI direct mail
– Court admin campaign
– Education programs
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What Have You Done for Me Lately
• Ongoing portal updates
• Recertification testing
• Partner locator revamp
• Quarterly training webinars
• Continue trade show support
• Expand marketing materials
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Leveraging Public Relations
• How to get press for your customers
• Approaching your customer for a case study
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2011 Sales Contest
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2011 Sales Contest
• Quarterly iPad Drawing
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2011 Sales Contest
• 2 Year BMW 328i Lease
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2011 Sales Contest Rules
• $10-$20,000 deal receives 1 ticket
• $20-$30,000 deal receives 2 tickets
• $30-$40,000 deal receives 3 tickets
• $50,000+ deal receives 4 tickets
• Rules: – Must register opportunity with Dragon rewards on portal– Must be purchased at same time not $5K then another $5K– Must be license sales not box– Will receive ticket credit in the quarter licensing is received– Quarterly iPad giveaway will be based on deals that quarter– All tickets stay in for year-end BMW Lease award
• TBD October 15th 2011
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Partnering for Success
• Expand your markets to the verticals presented today
• Engage us in your success
• Use some of the skills John Costigan outlined today
• Use the tools available such as the Partner Portal
• Let us assist you with publicity/Co-Marketing
• Take advantage of the promotion by registering opportunities TODAY
• Keep an open line of communication-Feedback
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Questions?