Welcome

NER Area 2 Membership, Marketing and

Training Summit

April 6th, 2013

Membership Breakout

Morning Agenda: (10:15am-12:00pm)

Current Status (#’s, Plans, Goals, Team)

Membership Plan – Overview Spring Recruitment – What’s

Planned? Fall Recruitment – What’s being

Planned?

Lunch Agenda: (12:00pm-1:00pm)

Lunch, Sharing and Learning

Afternoon Agenda: (2:00pm-3:00pm)

Introduction of: “The Unit Marketing and Membership Position”

Membership Numbers as of March 31,2013Council Name # HQ City Change % Chg Mar. 2012 Mar. 2013

Connecticut Rivers 66 East Hartford -1054 -6.5% 16108 15054Greenwich 67 Greenwich 4 0.3% 1359 1363Housatonic 69 Derby -18 -2.3% 796 778Connecticut Yankee 72 Milford -110 -1.3% 8699 8589Western Massachusetts 234 Chicopee -334 -9.9% 3363 3029Hudson Valley 374 Newburgh -437 -5.9% 7375 6938Theodore Roosevelt 386 Massapequa -4 0.0% 8862 8858

Westchester-Putnam 388 Hawthorne -199 -3.0% 6551 6352Suffolk County 404 Medford 64 0.6% 10894 10958Rip Van Winkle 405 Kingston -20 -1.3% 1586 1566Greater New York 640 New York 598 3.2% 18647 19245

NER Area 2 -1510 -1.8% 84240 82730

We NEED to Improve !!

NER Area 2 Organizational Structure

NER Area 2 Organizational Structure

Council Membership Org. Structure

BUILDING THE ARMY !!…Where it Starts !!

The NER Area Membership Team:Council # Location St. Membership VP/ChairConnecticut Rivers 66 East Hartford CT Jeff ClarkGreenwich 67 Greenwich CT Jim Heavey Housatonic 69 Derby CT John Coppola Connecticut Yankee 72 Milford CT William Chin

Western Massachusetts 234 Chicopee MA Stephen McGovernHudson Valley 374 Newburgh NY James P. Jones, CCEPTheodore Roosevelt 386 Massapequa NY Susana IsaacsonWestchester-Putnam 388 Hawthorne NY Stephen JonesSuffolk County 404 Medford NY Irwin EyermanRip Van Winkle 405 Kingston NY David BarkstedtGreater New York 640 New York NY Richard A. Davies (Dick)NER Area 2 Bob Koch

The Team Meets Monthly – Via TeleconferenceI’m Looking at Building a Stronger Support Team !!

Council Membership Plan Training and Development

Welcome

Council Membership PlanCouncil Name

Connecticut Rivers

Greenwich

Housatonic

Connecticut Yankee

Western Massachusetts

Hudson Valley

Theodore Roosevelt

Westchester-Putnam

Suffolk County

Rip Van Winkle

Greater New York

Membership Plans were Due on 3/31

Received only 5/11….not goodAll different formats…When will I receive the others?

Overview….

Council Membership Plan Training and Development

Welcome

Introduction

Why Have a Council Membership Plan?

National Strategic Plan 2011-2015 Pillar 1 Objective IV Goals 1,2 & 3

Handouts:Membership Plan OutlineDevelopment and TrainingSample Plan

Council Membership Analysis

a. Council Strategic Plan b. Membership History c. Council Market Analysis d. Council Demographics

Council Strategic Plan

Membership History

Council Market Analysis

18

Demographic and Income Report

Tapestry Segmentation Analysis

Program Density Analyses

Cub Scout Gap Analysis

TAY by Race and Ethnicity

Five major components:

NEW!

COUNCIL MARKET ANALYSIS

Growth Opportunities

Sources of Membership Growths1. Retention - Recharter Units

2. Enrollment of New Members 3. New Unit Organization4. Transitions

After school programs

RetentionInvolves Program and Unit Service

1. Unit Service2. Recharter Units3. Program Transitions4. Quality Program

Enrollment of New Members

Year Round Recruitment Spring Recruitment Summer Recruitment (Events) Fall Recruitment

• (School Night or Fall Round-Up)

Review: The Growth Planning Schedule Adapt this to council dates

Year Round Recruitment

Spring Recruitment

Tiger Cub Recruitment Plan Program Transitions

Summer Recruitment

Summer Membership Recruitment Events Review Packet of Events

The Fall Recruitment Plan

• Fall Recruitment • (School Night or Fall Round-Up) Plan• The Organization• School Night Training• School Relationship• Backdating Schedule

Organizing New Units

1. New Unit Organizational Team

2. New Unit Prospect Worksheet

3. High Performance Unit

4. BSA Sales Training

5. Quality Unit

High-Performance Unit with Quality – Journey To Excellent (JTE)

Commissioners fully-involved

Fully-functional unit key three

District Committee focus change

Emphasis on Faith–Based organizations

Minimum of 10 youth

Transitions

Webelos > Scout

Scouts > Venturer

After School ProgramAlternative Program Delivery Methods

Program Manager (Program Aides)

After School Units

Community Centers Units

Housing Units

Council Membership Committee District Membership Committee Commissioner Staff – Unit Service Plan BSA Sales Training

Volunteer Infrastructure and Partnership

Committee Organizational Structure Committee Responsibilities Position Description Backdating Schedule

Council Membership Committee

Committee Organizational Structure Committee Responsibilities Position Description Backdating Schedule

Council Membership Committee

Council Membership Committee

Committee Organizational Structure Committee Responsibilities Position Description Backdating Schedule

Council Membership Committee

Membership

Organize new units Recruit new members:

• Spring Recruitment• Fall Recruitment • Summer Recruitment• Membership Recruitment Events

Committee Organizational Structure Committee Responsibilities Position Description Backdating Schedule

Council Membership Committee

Unit Service Plan Rechartering Visits UVTS

Commissioner Staff – Unit Service Plan

Schedule and conduct Sales Training

for Staff and Volunteer Force

Use current BSA Sales Training program

BSA Sales Training

Review Year Round Membership Schedule

Develop Council Membership Backdating schedule

Backdating Schedule

Importance of the Membership Plan Executive Summary

Sources of Membership

Chartered Organizations Commitment, Schools Commitment, Traditional Programs

Membership Committee Developed

Membership and Units

Year End Results

Membership Plan Executive Summary

Membership Committee Guide

Membership Campaign Council Guide

Selecting District Volunteers New Unit Retention Guide Strengthening Organizations through Scouting Membership Impact Staff

www.scouting.org/membership

Membership Impact RESOURCES

Handout – DVD Contents…

Membership Impact * RESOURCES

* And many others

Membership Impact * RESOURCES

* And many others

Spring Recruitment

Tiger Cub Recruitment Plan Program Transitions

What do you have planned for this spring?

Summer Recruitment

Summer Membership Recruitment Events Review Packet of Events

What do you have planned for this Summer?

Incentives?

The Fall Recruitment Plan

• Fall Recruitment • (School Night or Fall Round-Up) Plan• The Organization• School Night Training• School Relationship• Backdating Schedule

What do you have planned for Fall 2013?

The Fall Recruitment Plan

• Fall Recruitment • (School Night or Fall Round-Up) Plan• The Organization• School Night Training• School Relationship• Backdating Schedule

What do you have planned for Fall 2013?

The Fall Recruitment Plan

• Fall Recruitment • (School Night or Fall Round-Up) Plan• The Organization• School Night Training• School Relationship• Backdating Schedule

What do you have planned for Fall 2013?