ReviewReviewReviewReviewHere’s an example:Here’s an example: Here’s an example:Here’s an example:

UnsatisfactoryUnsatisfactory ProficientProficient AdvancedAdvanced

Visual Direction:

-No visual direction

Visual Direction:

-Objects & images direct viewers eye toward the product or service being advertised.

Visual Direction:

-Objects & images direct

combine together to

create visual direction.

Shapes & Visual Direction are related. Shapes & Visual Direction are related. Shapes & Visual Direction are related. Shapes & Visual Direction are related.

3 main shapes3 main shapes 3 main shapes3 main shapes

Triangles – Squares – CirclesTriangles – Squares – Circles Triangles – Squares – CirclesTriangles – Squares – Circles

Combine the shapes to see how they create visual direction.

Shapes & Visual Direction are related. Shapes & Visual Direction are related. Shapes & Visual Direction are related. Shapes & Visual Direction are related.

• Shapes are used to direct your eye to Shapes are used to direct your eye to the product being advertised:the product being advertised:

• Shapes are used to direct your eye to Shapes are used to direct your eye to the product being advertised:the product being advertised:

Basic Square Shapes:Basic Square Shapes: Basic Square Shapes:Basic Square Shapes:

Squares are familiar Squares are familiar & comforting.& comforting.Squares are familiar Squares are familiar & comforting.& comforting.

Squares are self Squares are self contained contained shapes, stable & shapes, stable & solid.solid.

Squares are self Squares are self contained contained shapes, stable & shapes, stable & solid.solid.

Basic Square Shapes:Basic Square Shapes: Basic Square Shapes:Basic Square Shapes:

Squares are Squares are complete.complete.

Squares are Squares are complete.complete.

They have a They have a beginning beginning

and an end.and an end.

They have a They have a beginning beginning

and an end.and an end.

Basic Square Shapes:Basic Square Shapes: Basic Square Shapes:Basic Square Shapes:

Power, Power, Safety, Safety,

Security, Security, Stability.Stability.

Power, Power, Safety, Safety,

Security, Security, Stability.Stability.

Triangle Shapes:Triangle Shapes: Triangle Shapes:Triangle Shapes:

Direction and Direction and movement. movement. Direction and Direction and movement. movement.

Triangle Shapes Triangle Shapes are dynamic & are dynamic & show energy. show energy.

Triangle Shapes Triangle Shapes are dynamic & are dynamic & show energy. show energy.

Triangle Shapes:Triangle Shapes: Triangle Shapes:Triangle Shapes:

Point to Point to things.things.Point to Point to things.things.

They force They force your eye to your eye to

move.move.

They force They force your eye to your eye to

move.move.

Triangle Shapes:Triangle Shapes: Triangle Shapes:Triangle Shapes:

Direct you. Direct you. Direct you. Direct you.

Move you. Move you. Move you. Move you.

Where are your Where are your

eyes led by eyes led by shapes in shapes in this ad?this ad?

Where are your Where are your

eyes led by eyes led by shapes in shapes in this ad?this ad?

REMEMBER: REMEMBER:

All Shapes in All Shapes in advertising are advertising are used to direct used to direct

your eye to the your eye to the product being product being

sold.sold.

REMEMBER: REMEMBER:

All Shapes in All Shapes in advertising are advertising are used to direct used to direct

your eye to the your eye to the product being product being

sold.sold.

Circles are Circles are comforting. comforting. Circles are Circles are

comforting. comforting.

They surround They surround you like the you like the

womb. womb.

They surround They surround you like the you like the

womb. womb.

They form a They form a protective protective boundary boundary

around the around the product. product.

They form a They form a protective protective boundary boundary

around the around the product. product.

Circle Circle ShapesShapesCircle Circle

ShapesShapes

Go around and Go around and around around

keeping the keeping the viewers’ eye viewers’ eye

trapped. trapped.

Go around and Go around and around around

keeping the keeping the viewers’ eye viewers’ eye

trapped. trapped.

Circle shapes Circle shapes act like targets act like targets for your eyes. for your eyes.

Circle shapes Circle shapes act like targets act like targets for your eyes. for your eyes.

The viewers The viewers eye Zeros in on eye Zeros in on

the object. the object.

The viewers The viewers eye Zeros in on eye Zeros in on

the object. the object.

Circle Circle shapes shapes act like act like targets targets for your for your eyes. eyes.

Circle Circle shapes shapes act like act like targets targets for your for your eyes. eyes.

Circle Shapes Circle Shapes act like a act like a

“Bulls Eye.”“Bulls Eye.”

Circle Shapes Circle Shapes act like a act like a

“Bulls Eye.”“Bulls Eye.”

Circular Circular shapes keep shapes keep

you looking at you looking at the ad longer.the ad longer.

Circular Circular shapes keep shapes keep

you looking at you looking at the ad longer.the ad longer.

• Your eye tries to Your eye tries to escape but it has escape but it has nowhere to go. nowhere to go.

• Advertisers Advertisers know that Circular know that Circular shapes lock your shapes lock your

eye on the eye on the product and wont product and wont

let you go. let you go.

• Your eye tries to Your eye tries to escape but it has escape but it has nowhere to go. nowhere to go.

• Advertisers Advertisers know that Circular know that Circular shapes lock your shapes lock your

eye on the eye on the product and wont product and wont

let you go. let you go.

Most ads Most ads combine at combine at

least two of the least two of the three basic three basic

shapes shapes somehow. somehow.

Most ads Most ads combine at combine at

least two of the least two of the three basic three basic

shapes shapes somehow. somehow.

Circles, Circles, Squares & Squares & Triangle Triangle

Shapes can Shapes can all be used all be used in the same in the same

ad!ad!

Circles, Circles, Squares & Squares & Triangle Triangle

Shapes can Shapes can all be used all be used in the same in the same

ad!ad!

Remember:• Shapes are used to direct your eye to Shapes are used to direct your eye to

toward what is being advertised:toward what is being advertised:• Shapes are used to direct your eye to Shapes are used to direct your eye to

toward what is being advertised:toward what is being advertised:

• Shapes can be combined:Shapes can be combined:• Shapes can be combined:Shapes can be combined:

RememberRememberA career in A career in

Advertising is Advertising is better than flipping better than flipping

burgers!burgers!

Stop here.Stop here.

• Get in your groups & agree Get in your groups & agree together what your definition together what your definition of Shape is.of Shape is.

• Also don’t forget to say why Also don’t forget to say why it’s important! it’s important!