WEIRD BUT EFFECTIVE WAYS

TO USE SOCIAL MEDIAFOR B2B MARKETING

Nontraditional Social Media

Can you really get weird with B2B marketing and be as engaging as a B2C marketing campaign?

Yes!And you can do it by using nontraditional social media.

Nontraditional Social Media – What is it?

Nontraditional social media refers to the group of social channels that are highly visual, highly

engaging, and mostly appeal to niche audiences

A few nontraditional social channels

But using these channels has

4 MAJOR IMPLICATIONSfor B2B marketers

1. AudienceYou must have a keen understanding of who you want to reach with your marketing.

2. MobileYou must optimize your online presence for mobile usage.

3. StrategyYou have to be smart about nontraditional social media’s placement in your overall marketing strategy.

4. RelationshipsNon traditional social media is about relationship nurturing. You need to create or update your marketing and sales strategy to reflect this.

User Demographics

WHO’S USING THESE CHANNELS?

Instagram

18-29 years o ld (55%)W omen (31% F vs . 24% M)

Urban dwel lers (32%)

Pinterest

Under 50 years o ld (70%)W omen (44% F vs . 16% M)

Suburban or Rura l inhabi t ant s (34% & 31%)

Snapchat

18-24 & 25-34 years o ld (45% & 26%)W omen (70%)

Earn less t han 50K (62%)

Vine

18-24 & 25-34 years o ld (28% & 23%)W omen (57%)

Ac t ive on t he app 11AM Saturday & Sunday

Periscope

Under 35 years o ld (75%)Men (65%)

Live in t he USA, Turkey, or Braz i l

How to

LEVERAGE THESE CHANNELS?

Instagramü Share company newsü Produc t demons t rat ions and t u t or ia lsü Display company cu l t ure

Pinterestü Visual on l ine content repos i t oryü Garner ing in t eres ted t ra f f ic f rom pos t ing

content

Shapchatü Repor t l ive f rom an eventü Behind t he scenes f ootageü Share promos and dealsü Host Q&A sess ionsü Post about company cu l t ure

Vineü Repor t l ive f rom an eventü Behind t he scenes f ootageü Produc t demons t rat ionsü Produc t reveals

Periscopeü Repor t l ive f rom an eventü Behind t he scenes f ootageü Produc t demons t rat ionsü Live in t erv iewsü Live webinarsü Nont radi t ional PR

Need to live stream?

I n addi t ion t o Per iscope, you can use:

ü Lives t ream on Facebookü Live Event s – YouTubeü Meerkat

Remember:

Most o f t hese channels can be used t o achieve t he same end. W hat ’s impor t ant is pos t ing your content on t he channels t hat your audience f requent s .

About Pinckney Marketing

The businesses we work with count on our specialization in building full-funnel campaigns that generate leads and revenue. Our firm is focused on building lasting, business-focused partnerships with the brands we serve that are built on solid results and successes for the companies we serve built on strategy and focus, not short-sighted tactics. Clients tell us that they appreciate how we focus on their business and driving results with smart marketing, even on a tight budget.