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Content of this material is only intended for markets outside EU. Local regulatory approval is mandatory to assure legal compliance.

Weight Loss


Content of this material is only intended for markets outside EU. Local regulatory approval is mandatory to assure legal compliance. Content of this material is only intended for markets outside EU. Local regulatory approval is mandatory to assure legal compliance.2

Nutrilett is the best documented weight loss brand in the Nordics with a wide selection of products with delicious taste.Nutrilett offers meal replacements that will give consumers a positive experience and a guarantee for a safe and credible weight loss.

Nutrilett contains all nutrients the body needs in a day: Protein, vitamins, minerals and fibers.Nutrilett meal replacement products are high quality shakes, bars and smoothies. Nutrilett is easy to use and to take on-the-go.We know that it is hard to maintain the weight

that has been lost, Nutrilett helps control the calorie intake.

The bars and smoothies are perfect as meal replacements to manage weight. We know that taste is important in whatever meal, so our priority is to make great tasting bars and smoothies. Consumer research has also shown that we in fact have the best dieting products in the Nordics.

Nutrilett

Brand storyLargest growing weight management brand in the NordicsNutrilett was established by the Norwegian/Danish doctor Lars H. Høie in 1989. Lars H. Høie was working with the prevention of over-weight in relation to cardiovascular disease. Through research, he found that low calorie powders with high quality soy protein would contribute to weight loss when used as a diet.He continued his research within this field, and the results were convincing. It was appar-ent that these type of products could benefit all people that were overweight – and so the Nutrilett Very Low Calorie Diet (VLCD) powders were born.

Since then, as many as 20 clinical studies have been done on the Nutrilett Very Low Calorie Diet powders, making Nutrilett the best docu-mented weight loss brand in the Nordics. All studies prove that the Nutrilett powder prod-ucts are guaranteed to give quick weight loss when used as prescribed.Therefore, we are proud to say that Nutrilett is the best documented dieting product in the Nordics! Today Nutrilett is a clear market leader.

Content of this material is only intended for markets outside EU. Local regulatory approval is mandatory to assure legal compliance. 3

CategoryRising overweight and obesity among theworld’s population has become one of the topglobal health concerns. According to figuresfrom the World Health Organization, the globalprevalence of obesity has nearly doubled since1980, with nearly 2 billion adults being over-weight. Source: World Health Organization, 2014

This trend provides a growing market for the weight management category, as people are searching for ways to prevent and overcome overweight and obesity.

This is the product category, Nutrilett is op-erating within and can be defined as prod-ucts and methods that help people lose and/or control their weight and assist them in the weight loss/control process. The products of-fered vary from weight loss powders, pills and bars/smoothies to calorie control products/ light products/no sugar products to diet phi-losophies, services and courses.

Our core products are meal replacement products in the form of powders, bars and smoothies, but we also offer calorie-con-trolled snack bars.

Meal replacement/slimming products repre-sent by far the largest segment within weight management, counting for more than 50% of the total category:

Source: Euromonitor International


Our consumers

Our main target group is people that have set themselves a goal in relation to their weight/body – either lifestyle change, reaching a specific target weight, feel that their clothes fit better, avoid gain-ing weight/ get a shaped body. We further divide these into three sub-groups which we target with differ-ent products: “Lifestyle change”These consumers have been over-weight for a long time and have realized that they need to change their lifestyle and lose (a lot) of weight to avoid getting health is-sues due to their weight problem. They think about their weight a lot and have many negative feelings related to their weight. They dream about having a normal life and not being different than everyone else.

But they need help to kick start their journey towards a healthier lifestyle. Main product groups: Get Started VLCD/LCD shakes and soups ”Lose a few kilos”This group occasionally think about their weight in everyday life, but mostly become aware of it in certain situations (before summer, when shopping, etc) that they need to lose a few kilos. They perceive that they easily gain weight and therefore need to “watch out” what they eat in their everyday life, as they don’t feel comfortable when having some extra kilos. They know that eating more healthy food and exercising is the best way to lose weight, but struggle to find time or motivation do so in a busy every-day life. Therefore, they need smart

solutions that can help them con-trol their calorie intake.Main product groups: Smart Meal bars and smoothies “Maintain & Prevent”These consumers are very con-cerned about their appearence and make a great effort to prevent gaining weight. They live a healthy lifestyle with healthy food hab-its and exercise, and know how to stay slim and fit. However, if they should fall for the temptation of something unhealthy they often feel guilty. Therefore, they seek smart solutions with low sugar- and calorie content that allow them to indulge without guilt. Main product groups: Snack Smart bars

Maintain and prevent

”Lose a few” Lifestylechange

Nutrilett Get started

Nutrilett Snack smart

Nutrilett breakfast

Nutrilett Smart meal Nutrilett Snack smart

Nutrilett breakfast

Nutrilett Smart meal


Nutrilett breakfast



Why NutrilettBest tasting product on the marketDeveloped by a medical doctor and having more than 25 years of experience developing dieting products, Nutrilett is among the most credible players in the weight management cat-egory.

Nutrilett is also more documented than any other weight loss brand in the Nordics. With

more than 20 clinical studies proving the effect of our Very Low Calorie Diet powders we have the best documentation that our products actually work.

Good taste is essential for consumers to stick to a diet and hence succeed with losing/controlling weight. In consumer tests our dieting products have been shown to be better tasting than our competitors’ products. We are therefore proud to say that Nutrilett offers the best tasting diet-ing products on the market.


Nutrilett VLCD ShakesThese products are intended for dietetic treatment of obesity. Prolonged use should be under supervision of a phycisian. These products are intended as a treatment and shall not be combined with regular food. Nutrilett offers both hot and cold meals in this category – soups and shakes. Nutrilett VLCD is complete meal replacement for treatment of obesity. The VLCD products are based on high quality soy protein and contains 13 vitamins and 14 minerals. The soy contributes to the content of essential amino acids, fat and fiber. The soy is non-GMO. Due to the low contents of fat and carbohydrates in the products, each meal contains only app. 110 kcal – giving a total of 550 kcal per day.

Nutrilett barsProducts to substitute one or more meals in an energy restricted diet for weight loss, combined with healthy, low calorie food. Each product must contain 200-400 kcal per meal. This is a good solution for people who have just finished a VLCD/LCD diet, who gradually should return to a regular healthy diet, or just for weight main-tenance without previous dieting.Nutrilett smoothies and bars contain just over 200 kcal, with high content of pro-tein, 12 vitamins and 11 minerals, essential fatty acids, amino acids and fiber, the body gets many of the important nutrients it needs in a meal.


Products


Nutrilett VLCD SoupsThese products are intended for dietetic treatment of obesity, prolonged use should be under supervision of a phycisian. These products are intended as a treatment and shall not be combined with regular food. Nutrilett offers both hot and cold meals in this category – Soups and shakes. Nutrilett VLCD is complete meal replacement for treatment of obesity. The VLCD products are soy based, and the soy contributes to the content of essential amino acids, fat and fiber. The soy is non-GMOWith 13 vitamins and 14 minerals. Due to the low content of fat and carbohydrates in the products, each meal contains only app. 110 kcal – giving a total of 550 kcal per day.



Nutrilett smoothiesProducts to substitute one or more meals in an energy restricted diet for weight loss, combined with healthy, low calorie food. Each product must contain 200-400 kcal per meal. This is a good solution for people who have just finished a VLCD/LCD diet, who gradually should return to a regular healthy diet, or just for weight maintenance without previous dietingNutrilett smoothies and bars contain just over 200 kcal, and with 12 vitamins and 11minerals, essential fatty acids, amino acids and fiber, the body gets many of the im-portant nutrients it needs in a meal.

Nutrilett Low calorie snack barsThese are small bars that can be used to control your snacking. They are low in calories and sugar, while high in protein and fiber which makes it a healthy alternative.

The bars are not meal replacements like the other bars from Nutrilett, but a clever and tasty snack that helps you watch your calorie intake.


Nutrilett BreakfastNutrilett breakfast is two different bars and shakes, that can be used to begin the day. They are high in protein and fibers which makes it a healthy alternative to normal breakfast.

Nutrilett breakfast



Science behind1. Excersize, hypertension and low caloriet diet. Two pilot studies using a new protein-rich low calorie diet, 1991, Tiddskrift Norsk Lægeforen.2. Reduction in body mass and change in body composition on a very low calorie diet, 1993, International Journal of Obesity.3. Changes in Fat Free Mass in Overweight Patients with rheumatoid arthritis on a weight reducing regimen. A comparison of eight different body composition methods, 1994, International Journal of Obesity.4. Increased Insulin Sensitivity and Fibrinolytic Capacity after Dietary Intervention in Obese Women with Polycistic Ovary Syndrome, 1995, Metabolism.5. Compliance, clinical effects, and factors predicting weight reduction during a very low calorie diet regime, 1995, Scand J Prim Health Care.6. Effects of weight loss on single meal eating behaviour in obese subjects, 1996, International Journal of Obesity.7. Weight Reduction in Obese Patients with Rheumatoid Arthritis, With Preservation of Body Cell Mass and Improvement of Physical Fitness, 1996, Clinical and Experimental Rheumatology. 8. Two year maintenance of weight loss after a VLCD and behavioural therapy for obesity: correleation to the scores of questionnaires measuring eating behaviour, 1996, International Journal of Obesity.9. VLCD versus LCD in long-term treatment of obesity, 1997, International journal of obesity.10. Long.term effects of a very low calorie diet (Nutrilett) in obesity treatment. A prospective, randomized comparison between VLCD and a hypocaloric diet+ behaviour modification and their combination, 1997, International Journal of Obesity.11. Diet and exercise in addition to psychotherapy, in the treatment of patients suffering from eating disorders with obesity, 1997, Eating Weight Disorders.12. Intermittent vs. Continuous VLCD therapy in obesity treatment, 1998, International Journal of Obesity.13. Weight Loss with very low calorie diet and cardiovascular risk factors in moderately obese women: One year follow up study including ambulatory blood pressure monitoring, 1998. International Journal of Obesity.14. Predictors of Long-term weight reduction in obese patients after initial very low calorie diet, 1999, Advances in Therapy.15. Open randomized trial of intermittent very low energy diet together with nicotine gum for stopping smoking in women who gained weight in previous attempts to quit, 1999, BMJ, As part of the smoking cessation program16. Immediate and long-term effects of weigth reduction in obese people with asthma: randomized controlled study, 2000, BMJ.17. Effects of walking training on weight maintenance after a very low energy diet in premenopausal obese women, 2000, Arch Intern Med. 18. A novel soy-based meal replacement formula for weight loss among obese individuals: A randomized controlled clinical trial, 2003,European Journal of Clinical Nutrition.19. The effect of a rapid weight loss on lipid profile and glycemic control in obese type 2 diabetic patients, 2004, Journal of Obesity.20. Desaturation of skeletal muscle structural and depot lipids in obese individuals during a very low calorie diet intervention, 2007,Obesity.


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weight loss - orklahealth.com · searching for ways to prevent and overcome overweight and obesity....

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