DESCRIPTION
Robbie Deng's presentation for Precedent's social media week open house event.TRANSCRIPT
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Welcome
Robbie Deng – International Consultant
15 February 2012
meaningful ideas,meaningful ideas,intelligently deliveredintelligently delivered
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• Introduction •Examples of Weibo accounts•Generic Weibo user behaviours•Conclusion•Any questions
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Chinese hybrid of Twitter & Facebook
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Things Twitter doesn’t have
Comments Rich media – video,
audio Private groups Enterprise pages – looks
like Facebook brand pages
Platforms (mobile)
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#Armani Valentine's Day 48 hours# is arriving. Thick sense of love permeates the whole city. Do you have unforgettable love memories? A look? A romantic utterance? Or a loving nickname? 13 Feb 12am - 14 Feb 12am, follow Armani, retweet our tweets, and share a love memory only belongs to you, or @ the one in your story, you'll have the chance of receiving a ARMANI CODE 3ml travel kit.
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Why Weibo?
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Over 250 million Chinese users
Over 140 million Sina Weibo users
10,000 verified local government Weibo accounts
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Sina Weibo
User ratio of Weibo channels
Netease WeiboTencent WeiboSohu Weibo
iFeng Weibo
139 Weibo
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“Facebook may seem global, but in Brazil most people are on Orkut; in Japan, it’s Mixi.” In China, it’s Weibo.
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Taobao
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China Everbright Bank
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Weibo and International Users
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Channel
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Mercedes-Benz
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Personal users•Socialise•Reflections of the day•Opinions (WoM)•Latest news
Business users•One to one service•HR•Customer service•E-commerce•Campaigns
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Conclusion
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Any questions