Weekly Report

Date: 13-07-15 to 18-07-15

Name of the student : Kuladeepa Kr

Register No : 1416073

Name of the Guide (External) : Sakthivel B

Name of the Guide (Internal) : Justine James

Title of the Study : A study on digital marketing and digital signage networks.

Week : VII

Day/Date

Work Done

Monday

Reported to office at 10:00. The content for Uttarakhand, West Bengal, Tamil Nadu and Tripura was written. The caf mapping was done for the same data and the latlong and top tourist places.

Tuesday

Reported to office at 10:00. The content was written for Dadra and Nagar Haveli,Odisha and Sikkim was written. The recommended products were suggested based on the temperature of the city.

Wednesday

Reported to office at 10:30.The caf mapping was done for all Delhi,The content was written and the recommended products was suggested based on the temperature and the demography for Chhattisgarh, Chandigarh and Assam. Learnt Google analytics and AdWords usage and their application.

Thursday

Reported to office at 10:00.The final proof reading was done for all the states and edited some of the contents. The data base was further updated and a final copy was made.

Friday

Reported to office at 10:00.The guide further taught me about the digital marketing strategies. The Digital signage networks and the advertisements of caf coffee day and the third party advertisement was learnt and the duration of the advertisement being displayed were noted down and the same data was updated.

Saturday

Reported to office at 10:00.The caf mapping was done for all the caf based on pan India

Progress/Action with respect to the plan for previous week: Caf mapping and digital marketing and the advertisement using digital signage networks.

Learning for the week: Digital marketing strategies

Caf mapping

Digital advertising using digital signage networks

Plan for the Next week: Continue to Work with digital marketing team.

Signature of External Guide with Seal