Weekly Report

Date: 06-07-15 to 11-07-15

Name of the student : Kuladeepa KrRegister No : 1416073Name of the Guide (External) : Sakthivel B Name of the Guide (Internal) : Justine JamesTitle of the Study : A study on digital marketing and caf mapping.Week : VIDay/Date Work Done

Monday Reported to office at 10:00. Mapped the cafes of Karnataka and showed the same to the guide. Later travelled to Kormangala 22 feet office for the content writing of the mapped cafes. Michelle helped me write the content for cafes and rectified the correction that has to be made.

Tuesday Reported to office at 10:00. The caf was mapped and the content was written for other top cities and same content was edited. The recommended products were suggested based on the temperature and the demography of the city.

WednesdayReported to office at 10:30.The caf mapping was done for all highway cafes and the cities like goa.kerala and maharstara.The content was written and the recommended products was suggested based on the temperature and the demography.

ThursdayReported to office at 10:00.Google analytics and google AdWords were taught by the guide and worked on the demo of the same to get a clear idea of the same. Mapped the caf information of Punjab, Pune to Mumbai, Bangalore to Mangalore and Bangalore to Mysore cafes. The data was updated and edited the same data.

FridayReported to office at 10:00.The guide further taught me about the digital marketing strategies. The cafes information for other cities was done and the cafes between cities in Punjab was updated and the same was updated. The guide told the difference that the highway caf menu and the normal caf menu.

SaturdayReported to office at 10:00.The caf mapping was done for GT highway and the Punjab caf details were updated.

Progress/Action with respect to the plan for previous week: Caf mapping and digital marketing with help of google.

Learning for the week: Digital marketing strategies and use of google AdWords and analytics.Caf mapping and the locating of cafes on highways.

Plan for the Next week: Continue to Work with digital and social media marketing team.

Signature of External Guide with Seal